At a Glance
- Tasks: Lead product marketing strategy and drive go-to-market execution across international markets.
- Company: Join a dynamic tech company focused on innovation and inclusivity.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Collaborative environment with a commitment to diversity and support for all applicants.
- Why this job: Make an impact by launching products that resonate with diverse customers globally.
- Qualifications: Experience in product marketing and strong project management skills required.
The predicted salary is between 60000 - 80000 £ per year.
We are seeking an experienced Product Marketing Manager to lead product marketing strategy across international markets. This role will drive end-to-end go-to-market execution, from strategic positioning to launch campaign support, ensuring our devices resonate with customers across diverse markets and channels.
Key Responsibilities
- Product Launch & GTM Strategy
- Develop comprehensive go-to-market strategies with international positioning and market-specific nuances for our products.
- Support product launch strategy, positioning, and localisation (category to be determined).
- Manage end-to-end launch processes including timelines, prioritisation and content review across all channels.
- Provide final approval of all product marketing launch content.
- Support 360° launch campaign development and strategy for product launch activations outside promotional periods, overseeing execution across social, PR, CRM, and channel marketing.
- Digital Experience & Conversion Optimisation
- Own Product strategy and execution for UK, DE, and FR markets, including project management, testing, merchandising and stakeholder management.
- Collaborate with ecommerce, content, and creative teams on CRO/UX/UI improvements.
- Manage Brand Store merchandising including promo merchandising (homepage and deals banners) and product page updates for new launches and promotional products.
- Utilise competitive and customer analysis at category, device and feature levels as needed to inform positioning and strategy.
- Support offline channel marketing initiatives through review of materials, training modules, and presentations.
- Cross-Functional Collaboration
- Partner closely with international marketing, retail, GTM organisations, creative teams, and US PMM counterparts.
- Adapt US product positioning for international markets while maintaining brand consistency.
- Manage stakeholder relationships across multiple teams and geographies.
Basic Qualifications
- Product marketing experience, preferably in consumer electronics or technology products.
- Proven track record of leading successful product launches across multiple markets.
- Strong understanding of international market dynamics and localisation requirements.
- Experience managing end-to-end marketing campaigns across digital and traditional channels.
- Demonstrated ability to develop compelling product positioning and messaging.
- Experience with ecommerce platforms and conversion rate optimisation.
- Excellent project management skills with ability to manage multiple priorities simultaneously.
- Strong analytical skills and data-driven decision-making approach.
- Execution Excellence: Strong attention to detail with ability to deliver high-quality work under tight deadlines.
- Customer Obsession: Deep understanding of customer needs and ability to translate insights into compelling marketing.
- Strategic Thinking: Ability to develop market-specific strategies while maintaining global brand consistency.
- Influence & Communication: Excellent stakeholder management and ability to gain buy-in across diverse teams.
- Adaptability: Comfortable working in fast-paced environment with changing priorities.
- Ownership: Takes full accountability for outcomes and drives initiatives to completion.
Preferred Qualifications
- Experience in project management.
- Knowledge of European markets (UK, DE, FR) and cultural nuances.
- Experience with A/B testing and customer research methodologies.
- Familiarity with tools like Zoovu or similar product recommendation platforms.
- Background in both B2C and retail channel marketing.
- Experience working in matrixed, cross-functional organisations.
- Fluency in additional European languages.
Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.
Product Marketing Manager (209719) employer: Aquent
Aquent is an exceptional employer, offering a dynamic and collaborative work culture in the heart of London. With a focus on employee growth, you will have the opportunity to develop your strategic skills while working with prestigious clients in the financial services sector. The benefits package, including a competitive salary, performance bonuses, and private health insurance, combined with a hybrid work model, makes Aquent a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager (209719)
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Show us you know what makes them tick and how you can contribute to their success!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Product Marketing Manager. We want to hear how you can drive those go-to-market strategies!
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you note can keep you top of mind and show us you’re genuinely interested in the position.
We think you need these skills to ace Product Marketing Manager (209719)
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience in product launches and international markets, as this will show us you understand what we're looking for.
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of successful product marketing campaigns you've led. We love seeing quantifiable results that demonstrate your impact!
Be Authentic:Let your personality shine through in your application. We want to get a sense of who you are beyond your professional experience, so feel free to share your passion for product marketing and how it aligns with our mission.
Apply Through Our Website:For the best chance of success, make sure to apply directly through our website. This helps us keep track of your application and ensures you’re considered for the role you’re excited about!
How to prepare for a job interview at Aquent
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the products you'll be marketing. Familiarise yourself with their features, benefits, and how they stand out in international markets. This knowledge will help you articulate compelling positioning and demonstrate your passion for the role.
✨Showcase Your Market Insights
Be prepared to discuss specific market dynamics in the UK, DE, and FR. Highlight any previous experiences where you've successfully adapted marketing strategies for different cultures. This will show that you can tailor approaches to resonate with diverse audiences.
✨Demonstrate Project Management Skills
Since this role involves managing end-to-end launch processes, come equipped with examples of how you've successfully led projects in the past. Discuss your approach to prioritisation, timelines, and stakeholder management to showcase your organisational skills.
✨Engage with Data-Driven Decisions
Prepare to talk about how you've used data to inform your marketing strategies. Whether it's through A/B testing or customer analysis, demonstrating a strong analytical mindset will highlight your ability to make informed decisions that drive results.
