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- Tasks: Lead a dynamic marketing program focused on measurement and event execution.
- Company: Join a fast-paced tech company driving innovative marketing strategies.
- Benefits: Enjoy flexible work options, professional growth opportunities, and a vibrant team culture.
- Why this job: Be part of impactful projects and collaborate with diverse teams in a tech-driven environment.
- Qualifications: 7-10+ years in B2B marketing, especially in event management and strategic initiatives.
- Other info: 60% event execution, 40% marketing comms; learn about measurement frameworks on the job.
The predicted salary is between 43200 - 72000 £ per year.
We are seeking a strategic and execution-driven Marketing Manager to lead a high-impact Measurement & Effectiveness program within a dynamic, cross-functional marketing team. This role is ideal for a self-starter with strong B2B marketing experience, a passion for event strategy and execution, and the ability to operate independently in a fast-paced, tech-driven environment.
Key Responsibilities:
- Strategy Ownership & Program Leadership
- Own the Measurement & Effectiveness marketing program for 2025–2026.
- Analyze market conditions and advertiser data to define the 2026 program strategy.
- Operate with autonomy to develop strategic marketing plans aligned with business goals.
- Collaborate with content partners and digital publications to drive thought leadership.
- Event Strategy & Execution
- Lead planning and execution of a large-scale flagship event in Q1 2026, with planning kicking off in Q4.
- Manage end-to-end event operations, from ideation to delivery.
- Oversee a portfolio of smaller scale events and serve as a project lead for broader initiatives.
- Coordinate across multiple teams including regional marketers, sales, and content teams.
- Cross-Functional Leadership
- Act as a marketing lead and key member of a cross-functional project team.
- Partner with marketers across EMEA, sales stakeholders, and operations to ensure alignment and delivery.
- Drive collaboration, communication, and excellence across team members and vendors.
Qualifications:
- 7–10+ years of B2B marketing experience, with a strong background in event marketing and program management.
- Proven ability to lead strategic marketing initiatives with minimal guidance.
- Demonstrated experience managing cross-functional teams and vendor relationships.
- Experience working in fast-paced, tech-focused environments is highly preferred.
- Strong project management and process-building skills.
- Familiarity with marketing measurement and campaign effectiveness is a plus, but not required.
Personal Attributes:
- Independent, self-motivated, and able to own programs end-to-end.
- Strategic thinker with strong execution capabilities.
- Confident communicator and collaborator who thrives in team-oriented environments.
- Detail-oriented, organized, and comfortable juggling multiple workstreams.
Additional Information:
This role is approximately 60% focused on event execution and 40% on marketing comms, measurement, and content. While direct experience with measurement frameworks is a bonus, the role offers opportunities to learn and grow in that area. Tech industry experience is highly valued, but not mandatory.
Marketing Manager, Measurement & Effectiveness employer: Aquent
Contact Detail:
Aquent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager, Measurement & Effectiveness
✨Tip Number 1
Familiarise yourself with the latest trends in B2B marketing and event strategy. This will not only help you understand the industry better but also allow you to speak confidently about how you can contribute to our Measurement & Effectiveness programme.
✨Tip Number 2
Network with professionals in the tech industry, especially those involved in marketing and event management. Building connections can provide insights into the role and may even lead to referrals that could boost your application.
✨Tip Number 3
Prepare to discuss specific examples of your past experiences in managing cross-functional teams and executing successful events. Highlighting these will demonstrate your capability to lead and collaborate effectively within our dynamic environment.
✨Tip Number 4
Stay updated on measurement frameworks and marketing effectiveness metrics. Even if you don't have direct experience, showing a willingness to learn and adapt will impress us and show your commitment to the role.
We think you need these skills to ace Marketing Manager, Measurement & Effectiveness
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your B2B marketing experience, particularly in event strategy and execution. Use specific examples that demonstrate your ability to lead strategic initiatives and manage cross-functional teams.
Craft a Compelling Cover Letter: In your cover letter, express your passion for measurement and effectiveness in marketing. Discuss how your independent work style and strategic thinking align with the company's goals, and mention any relevant tech industry experience.
Showcase Relevant Skills: Emphasise your project management skills and your ability to juggle multiple workstreams. Mention any familiarity with marketing measurement frameworks, even if it's not extensive, to show your willingness to learn and grow in this area.
Prepare for Interviews: If invited for an interview, be ready to discuss your previous experiences in detail. Prepare examples of how you've successfully executed large-scale events and collaborated with cross-functional teams, as these are key aspects of the role.
How to prepare for a job interview at Aquent
✨Showcase Your B2B Marketing Experience
Make sure to highlight your previous B2B marketing roles during the interview. Discuss specific campaigns you've led, particularly those involving event strategy and execution, as this aligns closely with the job requirements.
✨Demonstrate Strategic Thinking
Prepare to discuss how you approach developing marketing strategies. Be ready to share examples of how you've analysed market conditions and used data to inform your decisions, especially in fast-paced environments.
✨Emphasise Cross-Functional Collaboration
Since the role involves working with various teams, be prepared to talk about your experience in leading cross-functional projects. Share examples of how you've successfully coordinated with different departments to achieve common goals.
✨Prepare for Event Management Questions
Given that a significant portion of the role focuses on event execution, be ready to discuss your experience managing events from ideation to delivery. Highlight any large-scale events you've organised and the outcomes achieved.
