Client Location: London - hybrid - 3 days onsite
Starting: ASAP
Pay Comments: PAYE
Maximum Pay (per hour): 48.08
Hours: 40-hour week
Duration: 18 weeks
This is an 18-week contract on a hybrid working model, with the office based in Central London
As a Marketing Manager, you drive the product marketing strategy, informing both internal and external stakeholders of marketing opportunities, and providing market context and key insights on products and features. You drive decisions and help shape guiding principles for the launch and growth of our product features and services in the market.
You educate marketers, support our content strategy, run medium to large-scale campaigns, and communicate effectively through multiple scalable marketing initiatives. You develop and execute innovative marketing campaigns and initiatives to drive education, engagement, and product adoption by leveraging various channels.
You dig into and understand detailed insights as well as broader strategic implications to help solve problems and reach optimal solutions. You proactively develop industry and product landscape knowledge and stay up to date with the latest industry trends.
Responsibilities
- Act as a subject matter expert on product(s) or feature(s), partnering across teams to provide input into product and feature development, drive market analysis, and anticipate and provide insights on industry trends impacting product development and marketing.
- Lead meetings to develop marketing plans for regional or functional marketing teams, review the overall portfolio and its characteristics, prioritise marketing goals, and define positioning plans to identify and engage target audiences.
- Drive the development and rollout of frameworks for product marketing content across channels.
- Define, identify, collect, and track appropriate product or business metrics (quantitative and qualitative) for new or existing products or business ventures, as a key contributor.
- Validate market size and opportunity (e.g., active users, revenue, market size, units sold, growth, profit) as a key contributor. Identify opportunities within the market landscape and collaborate with relevant teams to build supporting rationales, hypotheses, and visions.
- Understand the product and target audience, develop product positioning, and bring products to market by developing and executing go-to-market plans and messaging for new products and features.
- Develop user insights to help cross-functional teams and product partners incorporate the voice of the user into product development and marketing strategies.
- Provide feedback to internal and external teams on user experience improvement opportunities, manage and advocate for in-product user experience enhancements, resolve product issues, and promote user engagement.
- Drive product brand positioning, value propositions, and messaging strategy using user insights, adapting nuances of specific product voice or goals to different communications (e.g., narratives, brand framework documents).
- Independently create marketing content to ensure product positioning aligns with product strategy, iterate content and design with cross-functional teams based on content standards, style, and format, and collaborate with production teams to publish final marketing content.
- Independently determine research needs, scope, manage, and guide user research by leveraging internal and external research partners.
- Drive and manage medium to large-scale campaigns, assets, communications, and programmes to address user needs and team objectives and key results (OKRs). Evaluate and analyse campaign performance for optimisation, determine channels for user engagement, and integrate channels to meet targets.
Required Skills and Competencies
- Data analysis and synthesis
- Situational leadership
- Campaign management
- Marketing briefs
- Client/partner management and advisory
- Brand management
- Industry knowledge
- Storytelling
- Go-to-market activity knowledge
Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.
