At a Glance
- Tasks: Lead innovative marketing strategies to drive revenue and engage with key accounts.
- Company: Dynamic American software vendor focused on HR, finance, and planning solutions.
- Benefits: Competitive pay, hybrid work model, and a fun team environment.
- Other info: Join a purpose-driven organisation committed to inclusivity and career growth.
- Why this job: Make a measurable impact in a fast-paced, growth-oriented company.
- Qualifications: Experience in ABM marketing and strong collaboration skills required.
The predicted salary is between 39000 - 51000 £ per year.
As our Senior Account Based Marketing (ABM) Manager for the UK&I region, you’ll have a real opportunity to create measurable impact by securing new revenue opportunities as part of a fun and innovative team. You’ll work in lockstep with Sales to drive pipeline, create meaningful engagement, and maximise our existing marketing activations.
This role is accountable for leading the development, implementation, management, and measurement of targeted, account-focused programmes for the UK & Ireland, with a specific focus on driving pipeline creation and acceleration within the account base.
Responsibilities
- Be the primary liaison between Sales and Corporate Marketing, partnering with all team members to build comprehensive 1:1 or 1:few account-based marketing plans for a defined set of strategic accounts.
- Ensure all marketing programmes within the plan are aligned with the corporate vision, themes, and brand guidelines.
- Drive territory planning focused on helping Sales sell account-appropriate offerings, including the suite of software, add-on, and cross-sell products.
- Focus on the buyer’s journey, delivering the right programme and content at the right time.
- Tailor ABM programmes and messaging to align with prospect, customer, and industry-specific initiatives, business objectives, or unique challenges.
- Collaborate closely with Regional Marketing, Global Campaigns, Partner Marketing, Events Marketing, and Solutions Marketing on key corporate programmes to support the creation and acceleration of pipeline.
- Review performance metrics with a keen eye on return on investment. Ensure each marketing activity is tracked and measured, using data and dashboards to inform future programmes.
- Be flexible in addressing ongoing demand for opportunistic and ad hoc marketing needs from Sales teams in response to pipeline health.
- Share metrics and reporting to inform broader teams of best practices.
About You
Basic Qualifications:
- You are currently in a similar role and can demonstrate a track record of success in relevant activities within your application.
- Strong emotional intelligence (EQ), self-awareness, and a demonstrable track record of engaging with senior executives.
- Recent experience in a fast-growth, SaaS cloud-native environment is essential. Experience in enterprise software is advantageous, but not crucial.
- Knowledge of cloud-based solutions.
Other Qualifications:
- Excellent communication skills, with a strong emphasis on collaboration and partnering for joint outcomes.
- High energy, highly productive, and a strong self-starter.
- Outstanding organisational, budget, project, and leadership skills.
- You hold yourself to a set of values that align with ours. We’re a purpose-driven organisation and we seek like-minded Workmates.
This role is open for a limited time. Next steps will be shared with shortlisted candidates ASAP. Due to the high volume of applicants, we may be unable to reply to each applicant individually. Thank you for taking the time to apply.
Client Description:
Our Client is an American on‑demand software vendor that specialises in applications for HR, finance and planning. Having designed for government agencies, educational institutions, and some of the world’s largest corporations, they set themselves apart from their competitors as the only ones seamlessly integrating modern and futuristic developments into their existing systems.
Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.
Senior ABM Marketing Manager in London employer: Aquent
As a Senior ABM Marketing Manager at our innovative London-based client, you will thrive in a dynamic and inclusive work culture that prioritises collaboration and creativity. With a strong focus on employee growth, the company offers ample opportunities for professional development while ensuring a supportive environment that values diversity and inclusion. Join a team that is dedicated to making a measurable impact in the SaaS industry, where your contributions will be recognised and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Senior ABM Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work at companies you're interested in. A friendly chat can lead to insider info and even referrals that could give you the edge.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and how they align with your skills. This will help you tailor your responses and show them you're genuinely interested in being part of their team.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online platforms to get comfortable with common questions. The more you practice, the more confident you'll feel when it’s time to shine.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace Senior ABM Marketing Manager in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in ABM marketing. We want to see how your skills align with the specific responsibilities mentioned in the job description.
Showcase Your Achievements:Don’t just list your duties; we want to know about your successes! Use metrics and examples to demonstrate how you've driven pipeline creation and engagement in previous roles.
Be Authentic:Let your personality shine through in your application. We value emotional intelligence and collaboration, so share experiences that reflect your values and how you work with others.
Apply Through Our Website:For the best chance of success, make sure to submit your application through our website. It helps us keep track of all applications and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Aquent
✨Know Your ABM Inside Out
Make sure you’re well-versed in account-based marketing strategies and how they apply to the SaaS environment. Brush up on your knowledge of buyer journeys and how to tailor messaging for different accounts. This will show that you understand the role and can hit the ground running.
✨Showcase Your Collaboration Skills
Since this role involves working closely with Sales and various marketing teams, be prepared to discuss examples of successful collaborations from your past. Highlight how you’ve partnered with others to drive results and how you can bring that same energy to the team.
✨Bring Data to the Table
Be ready to talk about how you’ve used metrics to measure the success of your marketing programmes. Discuss specific KPIs you’ve tracked and how you’ve adjusted strategies based on data insights. This will demonstrate your analytical skills and commitment to ROI.
✨Align with Company Values
Familiarise yourself with the company’s values and be prepared to discuss how your personal values align with theirs. This is crucial for a purpose-driven organisation like theirs, and showing that you’re a cultural fit can set you apart from other candidates.
