At a Glance
- Tasks: Lead product marketing strategy and drive go-to-market execution across international markets.
- Company: Join a dynamic tech company focused on innovation and inclusivity.
- Benefits: Competitive salary, diverse work culture, and opportunities for professional growth.
- Other info: Inclusive workplace committed to supporting under-represented groups.
- Why this job: Make an impact by launching products that resonate with customers globally.
- Qualifications: Experience in product marketing and strong project management skills required.
The predicted salary is between 60000 - 80000 £ per year.
We are seeking an experienced Product Marketing Manager to lead product marketing strategy across international markets. This role will drive end-to-end go-to-market execution, from strategic positioning to launch campaign support, ensuring our devices resonate with customers across diverse markets and channels.
Key Responsibilities
- Product Launch & GTM Strategy
- Develop comprehensive go-to-market strategies with international positioning and market-specific nuances for our products.
- Support product launch strategy, positioning, and localisation (category to be determined).
- Manage end-to-end launch processes including timelines, prioritisation and content review across all channels.
- Provide final approval of all product marketing launch content.
- Support 360° launch campaign development and strategy for product launch activations outside promotional periods, overseeing execution across social, PR, CRM, and channel marketing.
- Digital Experience & Conversion Optimisation
- Own Product strategy and execution for UK, DE, and FR markets, including project management, testing, merchandising and stakeholder management.
- Collaborate with ecommerce, content, and creative teams on CRO/UX/UI improvements.
- Manage Brand Store merchandising including promo merchandising (homepage and deals banners) and product page updates for new launches and promotional products.
- Utilise competitive and customer analysis at category, device and feature levels as needed to inform positioning and strategy.
- Support offline channel marketing initiatives through review of materials, training modules, and presentations.
- Cross-Functional Collaboration
- Partner closely with international marketing, retail, GTM organisations, creative teams, and US PMM counterparts.
- Adapt US product positioning for international markets while maintaining brand consistency.
- Manage stakeholder relationships across multiple teams and geographies.
Basic Qualifications
- Product marketing experience, preferably in consumer electronics or technology products.
- Proven track record of leading successful product launches across multiple markets.
- Strong understanding of international market dynamics and localisation requirements.
- Experience managing end-to-end marketing campaigns across digital and traditional channels.
- Demonstrated ability to develop compelling product positioning and messaging.
- Experience with ecommerce platforms and conversion rate optimisation.
- Excellent project management skills with ability to manage multiple priorities simultaneously.
- Strong analytical skills and data-driven decision-making approach.
- Strong attention to detail with ability to deliver high-quality work under tight deadlines.
- Deep understanding of customer needs and ability to translate insights into compelling marketing.
- Ability to develop market-specific strategies while maintaining global brand consistency.
- Excellent stakeholder management and ability to gain buy-in across diverse teams.
- Comfortable working in fast-paced environment with changing priorities.
- Takes full accountability for outcomes and drives initiatives to completion.
Preferred Qualifications
- Experience in project management.
- Knowledge of European markets (UK, DE, FR) and cultural nuances.
- Experience with A/B testing and customer research methodologies.
- Familiarity with tools like Zoovu or similar product recommendation platforms.
- Background in both B2C and retail channel marketing.
- Experience working in matrixed, cross-functional organisations.
- Fluency in additional European languages.
Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.
Product Marketing Manager (209719) in London employer: Aquent
As a leading employer in the technology sector, we offer a dynamic work environment that fosters innovation and collaboration. Our commitment to employee growth is evident through comprehensive training programmes and opportunities for advancement, particularly in our vibrant offices located in key European markets like the UK, DE, and FR. Join us to be part of a diverse team that values inclusivity and empowers you to make a meaningful impact on product marketing strategies across international landscapes.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager (209719) in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Show us you know what makes them tick and how you can contribute to their success!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Product Marketing Manager. We want to hear how you can drive those go-to-market strategies!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Product Marketing Manager (209719) in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Product Marketing Manager. Highlight your experience with product launches and international markets, and don’t forget to sprinkle in some keywords from the job description!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this role. Share specific examples of your past successes in product marketing and how they relate to what we’re looking for.
Showcase Your Analytical Skills:We love data-driven decision-making! In your application, mention any tools or methodologies you’ve used for market analysis or conversion optimisation. This will show us you can back up your strategies with solid insights.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Aquent
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the products you'll be marketing. Familiarise yourself with their features, benefits, and how they stand out in international markets. This knowledge will help you articulate compelling product positioning during the interview.
✨Showcase Your Market Knowledge
Be prepared to discuss the nuances of the UK, DE, and FR markets. Highlight any previous experience you have with localisation strategies and how you've adapted marketing campaigns for different cultures. This will demonstrate your understanding of international market dynamics.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to solve hypothetical problems related to product launches or marketing strategies. Think about past experiences where you successfully managed a launch or campaign, and be ready to share specific examples that showcase your project management skills and strategic thinking.
✨Emphasise Collaboration Skills
Since this role involves cross-functional collaboration, be ready to discuss how you've worked with various teams in the past. Share examples of how you’ve built relationships and gained buy-in from stakeholders, as this will highlight your communication and influence skills.
