Marketing Specialist [210313] in London

Join a leading global organization that is at the forefront of reinventing how exceptional talent is attracted and hired at scale. This is an incredible opportunity to make a significant impact by delivering cutting‑edge paid marketing campaigns, directly influencing the growth and success of a dynamic team. You will be instrumental in shaping future marketing strategies and driving efficiency through innovative approaches, including the integration of AI. We are seeking a high-judgment, well-organized, and self-motivated marketing specialist to join our Performance Marketing team. In this pivotal role, you will contribute to cross-channel planning, activation, and reporting through in-house media buying. This hybrid position offers a unique blend of channel-level campaign management, multi-channel strategy, and performance analysis. You will be at the heart of data-driven decision-making, exploring the transformative power of AI in performance marketing, and continuously striving for incremental gains that elevate team output and overall effectiveness. This is an 8-month hybrid contract, offering up to £161.80 per day – 40 hrs/week – (PAYE). This role is open for a limited time.

What You’ll Do

• Support the Performance Marketing team in day-to-day campaign operations as the team expands its reach and scope.
• Execute and manage campaigns directly within various platforms, including social, Demand Side Platforms (DSPs), and job board channels, ensuring timely delivery and achievement of key performance indicators.
• Manage external vendor relationships, coordinating with partners to ensure alignment on deliverables, timelines, and performance standards.
• Generate weekly performance reports and conduct in-depth analyses to uncover actionable insights that drive campaign optimization.
• Innovate by exploring, building, and training AI agents to automate repetitive tasks and significantly improve the efficiency of team workflows.
• Contribute to the development and documentation of scalable processes that support end-to-end marketing execution and foster continuous improvement in decision-making.

Must-Have Qualifications

• Professional marketing experience (non-internship).
• Demonstrated experience utilizing data and metrics to measure impact and identify areas for improvement.
• Proficiency in using major ad platforms (e.g., social ad platforms, Demand Side Platforms [DSPs], search ad platforms).
• Advanced experience with spreadsheet software and data visualization tools (e.g., data manipulation, macros, charts, and pivot tables).
• Experience developing and executing campaigns across diverse linguistic and cultural contexts.
• Proven ability to communicate complex results effectively to leadership through both written and verbal channels.

Nice-to-Have Qualifications

• Comprehensive multi-channel marketing knowledge.
• Experience planning, building, activating, and optimizing campaigns within various ad platforms.
• Practical experience working with AI to optimize workflows or developing AI agents.
• An understanding of relevant SQL databases.

Client Description

Our Client is a FTSE 100, multinational technology company no longer known for just one thing. Their areas of expertise include e-commerce, cloud computing, digital streaming, artificial intelligence, original entertainment, and so on. Despite being primarily digital, their aim is to be the most customer-centric company in the world. Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.