At a Glance
- Tasks: Lead innovative marketing strategies and drive impactful campaigns in a dynamic environment.
- Company: Join a forward-thinking company in Central London with a hybrid work model.
- Benefits: Competitive pay, flexible working hours, and opportunities for professional growth.
- Other info: Inclusive workplace committed to diversity and support for all applicants.
- Why this job: Make a real impact by shaping product marketing and engaging diverse audiences.
- Qualifications: Experience in marketing, data analysis, and campaign management is essential.
The predicted salary is between 38400 - 38400 £ per year.
This is an 18-week contract on a hybrid working model, with the office based in Central London.
As a Marketing Manager, you drive the product marketing strategy, informing both internal and external stakeholders of marketing opportunities, and providing market context and key insights on products and features. You drive decisions and help shape guiding principles for the launch and growth of our product features and services in the market.
You educate marketers, support our content strategy, run medium to large-scale campaigns, and communicate effectively through multiple scalable marketing initiatives. You develop and execute innovative marketing campaigns and initiatives to drive education, engagement, and product adoption by leveraging various channels.
You dig into and understand detailed insights as well as broader strategic implications to help solve problems and reach optimal solutions. You proactively develop industry and product landscape knowledge and stay up to date with the latest industry trends.
Responsibilities- Act as a subject matter expert on product(s) or feature(s), partnering across teams to provide input into product and feature development, drive market analysis, and anticipate and provide insights on industry trends impacting product development and marketing.
- Lead meetings to develop marketing plans for regional or functional marketing teams, review the overall portfolio and its characteristics, prioritise marketing goals, and define positioning plans to identify and engage target audiences.
- Drive the development and rollout of frameworks for product marketing content across channels.
- Define, identify, collect, and track appropriate product or business metrics (quantitative and qualitative) for new or existing products or business ventures, as a key contributor.
- Validate market size and opportunity (e.g., active users, revenue, market size, units sold, growth, profit) as a key contributor. Identify opportunities within the market landscape and collaborate with relevant teams to build supporting rationales, hypotheses, and visions.
- Understand the product and target audience, develop product positioning, and bring products to market by developing and executing go-to-market plans and messaging for new products and features.
- Develop user insights to help cross-functional teams and product partners incorporate the voice of the user into product development and marketing strategies.
- Provide feedback to internal and external teams on user experience improvement opportunities, manage and advocate for in-product user experience enhancements, resolve product issues, and promote user engagement.
- Drive product brand positioning, value propositions, and messaging strategy using user insights, adapting nuances of specific product voice or goals to different communications (e.g., narratives, brand framework documents).
- Independently create marketing content to ensure product positioning aligns with product strategy, iterate content and design with cross-functional teams based on content standards, style, and format, and collaborate with production teams to publish final marketing content.
- Independently determine research needs, scope, manage, and guide user research by leveraging internal and external research partners.
- Drive and manage medium to large-scale campaigns, assets, communications, and programmes to address user needs and team objectives and key results (OKRs). Evaluate and analyse campaign performance for optimisation, determine channels for user engagement, and integrate channels to meet targets.
- Data analysis and synthesis
- Situational leadership
- Campaign management
- Marketing briefs
- Client/partner management and advisory
- Brand management
- Industry knowledge
- Storytelling
- Go-to-market activity knowledge
Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.
Marketing Manager [210458] in London employer: Aquent
As a Marketing Manager at our Central London office, you will thrive in a dynamic and inclusive work culture that prioritises employee growth and innovation. We offer a hybrid working model, competitive pay, and the opportunity to lead impactful marketing campaigns while collaborating with diverse teams. Join us to shape product strategies and drive meaningful engagement in a vibrant city known for its creativity and business opportunities.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager [210458] in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Marketing Manager [210458] in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Aquent from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Aquent specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Aquent
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Aquent, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Aquent you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Aquent that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Aquent, so think on your feet and don't hesitate to showcase your creativity!
