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- Tasks: Lead innovative marketing initiatives for the gaming industry and engage with top brands.
- Company: Join a leading global tech company with a mission to connect people.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Diverse team environment with a commitment to inclusivity and support.
- Why this job: Shape the future of digital marketing in a dynamic and impactful role.
- Qualifications: Experience in B2B marketing, especially in gaming or tech sectors.
The predicted salary is between 50000 - 65000 ÂŁ per year.
Aquent, a trusted partner to a leading global technology company, is seeking an exceptional B2B marketer to join a team that drives growth by helping brands, partners, and industry stakeholders unlock the full potential of innovative digital platforms. This is a unique opportunity to shape the future of digital marketing within a critical vertical, directly influencing how businesses connect with their audiences and achieve scale. If you’re a strategic thinker with a passion for innovation and a desire to make a tangible impact, this role offers the platform to lead transformative marketing initiatives.
We are seeking an experienced B2B marketer to lead business marketing for the Gaming vertical. In this dynamic role, you will develop and execute integrated marketing programs that engage gaming companies, publishers, advertisers, and key industry organizations. You will be marketing to a highly sophisticated audience of performance marketers and digital-native companies focused on growth and scale, requiring a deep understanding of their needs and mindset to design and deliver truly resonant marketing initiatives.
What You’ll Do:
- Partner with business teams to deliver best-in‑class marketing activity for the gaming ecosystem, including events, campaigns, programs, training, and content.
- Develop and execute multi‑country integrated marketing programs with a focus on gaming industry priorities.
- Lead content marketing initiatives (written narratives, articles, video/audio series, newsletters) tailored to gaming audiences and performance marketers.
- Design and run marketing initiatives and programs that appeal to digital‑native, growth‑focused companies and performance marketers.
- Collaborate with internal teams and external agencies to ensure high‑quality delivery.
- Project manage and drive marketing initiatives from ideation to execution.
- Hypothesize, test, measure, optimize, and scale marketing initiatives for gaming.
- Innovate and challenge the status quo to elevate impact across the region.
Required Skills & Experience:
- Experience in B2B marketing, ideally within the gaming industry or tech sector.
- Deep understanding of the gaming ecosystem.
- Proven experience driving business results through marketing in diverse markets.
- Experience marketing to performance marketers, digital‑native companies, and growth‑focused businesses.
- Tech‑savvy, with the ability to understand and communicate digital marketing concepts and solutions.
- Exceptional storytelling and communication skills; ability to simplify complex concepts.
- Creative flair and a track record of bringing fresh ideas to marketing programs.
- Ability to manage multiple initiatives and priorities in a fast‑paced environment.
- Experience working with cross‑functional, international teams.
- Passion for technology and the gaming industry.
Preferred Skills:
- Experience in growth marketing or performance marketing is a plus.
- Fluency in additional languages.
This role is available until Friday 8th May at 12pm. Shortlisted candidates will be contacted before this point.
Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under‑represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.
Marketing Manager [209915] in London employer: Aquent
Contact Detail:
Aquent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager [209915] in London
✨Tip Number 1
Network like a pro! Reach out to people in the gaming and tech industries on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects, especially those related to gaming. This gives potential employers a taste of what you can do.
✨Tip Number 3
Tailor your approach! When you apply through our website, make sure to highlight your experience in B2B marketing and how it relates to the gaming industry. Personalisation goes a long way!
✨Tip Number 4
Stay updated! Follow industry trends and news in gaming and digital marketing. Being knowledgeable about the latest developments shows your passion and can spark great conversations during interviews.
We think you need these skills to ace Marketing Manager [209915] in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Manager role. Highlight your B2B marketing experience, especially in the gaming industry, and show us how your skills align with the job description.
Showcase Your Creativity: We love fresh ideas! Use your application to demonstrate your creative flair. Whether it’s through storytelling or innovative marketing strategies, let us see how you can bring something unique to the table.
Be Clear and Concise: When writing your application, keep it straightforward. We appreciate clarity, so avoid jargon and get straight to the point about your achievements and how they relate to the role.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity.
How to prepare for a job interview at Aquent
✨Know Your Audience
Before the interview, research the gaming industry and the specific companies you'll be marketing to. Understand their needs and pain points, so you can speak directly to how your experience aligns with their goals.
✨Showcase Your Creativity
Prepare examples of past marketing initiatives where you brought fresh ideas to the table. Be ready to discuss how you innovated and challenged the status quo in your previous roles, especially in B2B marketing.
✨Master the Metrics
Be prepared to talk about how you've measured success in your marketing campaigns. Discuss specific metrics you've used to optimise and scale initiatives, as this will demonstrate your analytical skills and tech-savviness.
✨Communicate Clearly
Practice simplifying complex marketing concepts into relatable stories. Your ability to communicate effectively will be crucial, especially when discussing strategies with cross-functional teams or performance marketers.