At a Glance
- Tasks: Lead digital marketing strategies and optimise social media campaigns for the UAE market.
- Company: Join a dynamic global team focused on innovative marketing solutions.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Collaborative environment with a commitment to inclusivity and support for all applicants.
- Why this job: Make an impact by driving engaging digital experiences in a vibrant market.
- Qualifications: Strong social media skills and experience in digital marketing.
The predicted salary is between 60000 - 80000 £ per year.
This role is part of the EMEA Digital Marketing team and will play a significant role in our client’s mission to drive personalized and connected experiences that engage audiences and accelerate business outcomes. This role and the team sit within the broader Global Field & Go-to-Market team, which drives integrated marketing plans to generate demand in the markets we serve across the globe.
Must have: strong social media background with hands-on implementation experience.
About You
You are a strategic yet hands-on digital marketer with knowledge of the Middle Eastern market. You understand the nuances of the UAE business landscape and how to translate global brand priorities into locally resonant digital and social campaigns. You are data-driven, comfortable navigating complex matrixed organisations, and thrive on optimizing performance across the entire digital funnel.
Responsibilities
- Website Management: Optimize and manage the UAE websites, ensuring regional relevance, local language accuracy (where applicable), and consistent lead generation.
- Growth Opportunities: Identify high-growth and high-revenue digital opportunities, taking the lead on implementation and performance optimisation.
- Social Strategy: Partner with regional Marketing, Comms, Digital, Events, Corporate Affairs, and Sales teams to shape country-level social media strategies aligned with local business goals.
- Content Creation: Plan, create, and publish engaging social media content tailored to local audiences, trends, and cultural nuances, with a primary focus on LinkedIn, while adhering to client’s tone of voice.
- Calendar Management: Own the regional social calendar, ensuring alignment with global priorities while maintaining a strong pipeline of locally relevant content.
- Performance Tracking: Track performance through dashboards and reports, identifying actionable insights and opportunities for continuous improvement.
Leadership & Collaboration
- Priority Alignment: Align with leadership to identify business priorities and develop digital initiatives. Guide the organisation in presenting impactful reports, including business insights and recommendations (e.g., quarterly business reviews, digital roadmaps, and regional updates).
- Cross-Channel Synergy: Collaborate with internal cross-channel teams (paid and organic) to deliver integrated results for the region.
- Stakeholder Management: Build strong relationships across multiple internal stakeholders, business areas, and external providers to develop strategies, roadmaps, and high-quality solutions.
Basic Qualifications
- Social Media Tech: Working knowledge of social media tools, community platforms, and measurement/advocacy platforms (experience with Sprout Social is a plus).
- LinkedIn Expert: Deep experience in developing organic and paid social campaigns using LinkedIn.
- Omnichannel Experience: Mastery of best practices in SEO, SEM, display, programmatic, content marketing, on-site personalisation, email, and chat.
- Hands-On Knowledge: Expert in the hands-on use of digital marketing technology (e.g., Adobe Experience Platform, Eloqua, Marketo, etc.).
- Analytics: Strong analytics background, well-versed in Tableau and Sigma.
- Data Management: Understanding of data management platforms and familiarity with first- and third-party data use cases.
- CMS & Ops: Familiarity with content management systems (Adobe Experience Manager), analytics tools (Adobe Analytics), and project management software (Workfront).
Other Qualifications
- Proven success in collaborating with multiple matrixed teams to analyse and address business challenges, from marketing performance to process refinement.
- Excellent verbal, written, and presentation skills.
- Enterprise software and/or B2B experience is a significant plus.
Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.
EMEA Digital Marketing Lead – UAE Growth & Social in London employer: Aquent
As an EMEA Digital Marketing Lead based in the UAE, you will join a dynamic and inclusive team that values creativity and collaboration. Our company fosters a vibrant work culture that prioritises employee growth through continuous learning opportunities and mentorship, ensuring you can thrive in your role while making a meaningful impact on our clients' success. With a focus on local market nuances and a commitment to diversity, we offer a unique environment where your contributions are recognised and celebrated.
StudySmarter Expert Advice🤫
We think this is how you could land EMEA Digital Marketing Lead – UAE Growth & Social in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work in digital marketing. This is your chance to shine and demonstrate how you can drive those personalised experiences that clients are after. Plus, it gives us something to talk about during interviews!
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their digital marketing strategies and think about how you can contribute to their goals. We want to see that you’re not just interested in the role, but also in making an impact!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage directly with us. Let’s make it happen!
We think you need these skills to ace EMEA Digital Marketing Lead – UAE Growth & Social in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in digital marketing, especially in the UAE market. We want to see how your skills align with our mission to create engaging and connected experiences.
Show Off Your Social Skills:Since this role is all about social media, don’t forget to showcase your hands-on experience with platforms like LinkedIn. Share specific examples of campaigns you've led and the results you achieved – we love data-driven success stories!
Be Authentic:Let your personality shine through in your application. We’re looking for someone who can resonate with local audiences, so feel free to inject a bit of your own voice and style into your writing. It helps us get to know the real you!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Aquent
✨Know Your Digital Marketing Stuff
Make sure you brush up on your digital marketing knowledge, especially around social media strategies and tools. Be ready to discuss your hands-on experience with platforms like LinkedIn and any campaigns you've run that align with the UAE market.
✨Showcase Your Local Insights
Demonstrate your understanding of the Middle Eastern business landscape. Prepare examples of how you've tailored global brand priorities into local campaigns, focusing on cultural nuances and audience engagement in the UAE.
✨Be Data-Driven
Since this role is all about optimising performance, come prepared with examples of how you've used data analytics to drive decisions. Familiarise yourself with tools like Tableau and Sigma, and be ready to discuss how you've tracked and improved campaign performance.
✨Collaboration is Key
Highlight your experience working with cross-functional teams. Be ready to share stories about how you've built relationships with stakeholders and collaborated on integrated marketing plans that generated demand across different channels.
