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- Tasks: Lead innovative marketing initiatives in the gaming sector and create engaging content.
- Company: Join a leading global tech company transforming digital experiences.
- Benefits: Competitive hourly rate, hybrid work model, and opportunity for impactful work.
- Why this job: Shape the future of interactive entertainment and drive real change in the industry.
- Qualifications: 8+ years in B2B marketing, preferably in gaming or tech, with strong storytelling skills.
- Other info: Dynamic role with opportunities for creativity and collaboration in a fast-paced environment.
The predicted salary is between 44 - 49 ÂŁ per hour.
Aquent, a premier talent solutions partner, is collaborating with a leading global technology company that is revolutionising how people connect and experience digital worlds. This organisation is at the forefront of innovation, driving significant impact across various industries, including the dynamic interactive entertainment sector. Join a team dedicated to pushing boundaries and shaping the future of digital engagement on a global scale.
Are you a visionary B2B marketing leader with a passion for interactive entertainment? We are seeking an exceptional individual to spearhead business marketing initiatives for the interactive entertainment sector (gaming) across a key strategic region. This is an incredible opportunity to develop and execute integrated marketing programmes that captivate companies, publishers, advertisers, and key industry organisations. You will be instrumental in driving measurable impact, shaping market perception, and fostering growth in a fastâpaced, evolving landscape. Your strategic thinking, compelling storytelling, and ability to navigate complex digital ecosystems will be critical to your success and to the success of our client's mission.
This is a 12âmonth, hybrid contract, offering ÂŁ44.23 â ÂŁ49.04 per hour (PAYE). This role is open for a limited time. Next steps will be shared with shortlisted candidates by COB on Monday 23rd March. Due to the high volume of applicants, we may be unable to reply to each applicant individually.
What Youâll Do- Partner with business teams to deliver cuttingâedge marketing activities for the regional interactive entertainment (gaming) ecosystem, including impactful events, innovative campaigns, strategic programmes, comprehensive training, and engaging content.
- Develop and execute multiâcountry integrated marketing programmes, focusing on critical industry priorities within interactive entertainment.
- Lead dynamic content marketing initiatives, crafting compelling written narratives, insightful articles, engaging video/audio series, and informative newsletters tailored for interactive entertainment audiences and performance marketers.
- Design and implement marketing initiatives and programmes specifically crafted to appeal to digitalânative, growthâfocused companies and performance marketers.
- Collaborate seamlessly with internal teams and external agencies to ensure the highest quality of delivery across all marketing efforts.
- Drive marketing initiatives from initial ideation through to flawless execution, demonstrating strong project management capabilities.
- Hypothesize, rigorously test, measure, optimise, and scale marketing initiatives for the interactive entertainment industry, continuously seeking to improve performance.
- Innovate and challenge existing norms to elevate marketing impact and drive significant results across the region.
- 8+ years of seniorâlevel extensive experience in B2B marketing, with a strong preference for experience within the gaming industry or broader tech sector.
- A deep, nuanced understanding of the interactive entertainment ecosystem in a key strategic region.
- Proven track record of driving significant business results through marketing efforts in regional markets.
- Demonstrated experience marketing to sophisticated performance marketers, digitalânative companies, and growthâfocused businesses.
- Highly techâsavvy, with the ability to grasp and effectively communicate complex digital marketing concepts and solutions.
- Exceptional storytelling and communication skills, capable of simplifying intricate concepts into clear, compelling messages.
- A creative flair and a history of introducing fresh, innovative ideas to marketing programmes.
- Ability to expertly manage multiple initiatives and priorities concurrently within a dynamic, fastâpaced environment.
- Experience working effectively with crossâfunctional, international teams.
- A genuine passion for the clientâs mission, technology, and the interactive entertainment industry.
- Native or nearânative fluency in English, with outstanding written and verbal communication skills.
- Strong business acumen and a genuine enthusiasm for technology.
- Proven ability to establish and grow professional networks independently.
- A BA/BS degree is advantageous but not mandatory; relevant experience is highly valued.
- Experience in growth marketing or performance marketing.
- Fluency in additional regional languages.
Aquent is dedicated to improving inclusivity and is proudly an equal opportunities employer. We encourage applications from underârepresented groups and are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.
Business Marketing Manager [208743] in London employer: Aquent
Contact Detail:
Aquent Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Business Marketing Manager [208743] in London
â¨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend relevant events. We all know that sometimes itâs not just what you know, but who you know that can land you that dream job.
â¨Tip Number 2
Prepare for interviews by researching the company and its culture. We should be ready to discuss how our skills align with their mission, especially in the interactive entertainment space. Show them youâre not just another candidate!
â¨Tip Number 3
Practice your storytelling skills! We need to convey our experiences in a way that captivates interviewers. Think of it as crafting a compelling narrative that highlights our achievements and passion for the industry.
â¨Tip Number 4
Donât forget to follow up after interviews! A quick thank-you email can set us apart from other candidates. It shows our enthusiasm and professionalism, which is always a plus in the eyes of employers.
We think you need these skills to ace Business Marketing Manager [208743] in London
Some tips for your application đŤĄ
Tailor Your Application: Make sure to customise your CV and cover letter for the Business Marketing Manager role. Highlight your experience in B2B marketing, especially within the gaming or tech sectors, and showcase how your skills align with the job description.
Showcase Your Storytelling Skills: Since storytelling is key in this role, include examples of how you've crafted compelling narratives in your previous marketing initiatives. This will demonstrate your ability to engage audiences effectively.
Highlight Your Project Management Experience: This position requires strong project management capabilities. Be sure to mention specific projects you've led, focusing on how you managed multiple initiatives and delivered results in a fast-paced environment.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of being noticed. Make sure to follow the application instructions carefully and submit all required documents.
How to prepare for a job interview at Aquent
â¨Know Your Audience
Before the interview, research the company and its position in the interactive entertainment sector. Understand their recent campaigns and how they engage with their audience. This will help you tailor your responses and demonstrate your genuine interest in their mission.
â¨Showcase Your Storytelling Skills
As a Business Marketing Manager, storytelling is key. Prepare examples of how you've crafted compelling narratives in past roles. Be ready to discuss how these stories drove engagement and results, especially in B2B marketing within the tech or gaming industries.
â¨Demonstrate Strategic Thinking
Be prepared to discuss your approach to developing integrated marketing programs. Share specific strategies you've implemented that led to measurable impact. Highlight your ability to navigate complex digital ecosystems and how you've innovated in past projects.
â¨Ask Insightful Questions
At the end of the interview, ask questions that show your understanding of the industry and the company's challenges. Inquire about their future marketing initiatives or how they measure success in their campaigns. This not only shows your interest but also your strategic mindset.