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- Tasks: Redefine marketing strategies for a leading financial services company and engage with key decision-makers.
- Company: Join Aquent, a forward-thinking company committed to inclusivity and equal opportunities.
- Benefits: Flexible freelance role with the chance to make a real impact in the financial sector.
- Why this job: Shape innovative marketing strategies and work with top-tier clients in corporate banking.
- Qualifications: Experience in financial services and expertise in strategy and communications required.
- Other info: Temporary position with potential for creative problem-solving and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Freelance Marketing Strategist (Financial Services) – We are seeking an experienced consultant to support a strategic project for a leading US financial services company. The project will focus on redefining the middle market strategy, improving engagement with businesses generating $10M–$300M in revenue, and converting prospects into corporate banking clients. A key part of this initiative is developing a new communication strategy—covering market segmentation, channel usage, and content—within Salesforce Marketing Cloud to drive automation and scalability.
Target audience & product
The primary audience is decision-makers such as CEOs and Heads of Finance at US-based middle market businesses. The product offering is a corporate banking solution, including corporate and employee cards, designed to encourage businesses to switch from existing providers.
Candidate requirements
- Proven experience in financial services, with expertise in banking, corporate cards, or related product
- Strong background in strategy, communications, and market engagement initiatives
- Familiarity with Salesforce Marketing Cloud and CRM-driven communication strategies
- Ability to develop creative, scalable solutions for complex business challenges
- Previous consulting experience (e.g., with financial institutions or strategic projects) desirable
This role is for a limited time only.
Client description
Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.
Seniority level
- Mid-Senior level
Employment type
- Temporary
Job function
- Marketing
Industries
- Retail, Online and Mail Order Retail, and Retail Apparel and Fashion
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Freelance Marketing Strategist (Financial Services) employer: Aquent
Contact Detail:
Aquent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance Marketing Strategist (Financial Services)
✨Tip Number 1
Network like a pro! Reach out to your connections in the financial services sector and let them know you're on the lookout for freelance opportunities. A personal recommendation can go a long way in landing that dream project.
✨Tip Number 2
Showcase your expertise! Create a portfolio that highlights your previous work in marketing strategy, especially within financial services. Use case studies to demonstrate how you've tackled similar challenges and achieved results.
✨Tip Number 3
Stay active on LinkedIn! Share insights about market trends, engage with industry leaders, and join relevant groups. This not only boosts your visibility but also positions you as a thought leader in the marketing space.
✨Tip Number 4
Apply through our website! We make it easy for you to find and apply for roles that match your skills. Plus, it shows you're serious about working with us and helps you stand out from the crowd.
We think you need these skills to ace Freelance Marketing Strategist (Financial Services)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Freelance Marketing Strategist role. Highlight your experience in financial services and any relevant projects you've worked on that align with the job description.
Showcase Your Skills: Don’t forget to emphasise your expertise in Salesforce Marketing Cloud and CRM-driven strategies. We want to see how you can bring creative, scalable solutions to the table, so share specific examples of your past successes!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Decision-makers appreciate clarity, so make sure your key achievements and skills stand out without unnecessary fluff.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at Aquent
✨Know Your Audience
Before the interview, research the target audience for the role. Understand the needs and pain points of CEOs and Heads of Finance in the middle market. This will help you tailor your responses and demonstrate how your strategies can effectively engage this demographic.
✨Showcase Your Experience
Be ready to discuss your previous work in financial services, especially any consulting projects you've undertaken. Highlight specific examples where you've developed communication strategies or improved engagement, particularly using Salesforce Marketing Cloud. Concrete examples will make your experience more relatable.
✨Prepare for Scenario Questions
Expect questions that ask you to solve hypothetical challenges related to the role. Think about how you would approach redefining a middle market strategy or creating scalable solutions for complex business issues. Practising these scenarios will help you articulate your thought process clearly.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions prepared. Inquire about the company's current challenges in engaging middle market businesses or how they envision the new communication strategy evolving. This shows your genuine interest and strategic thinking.
