Event Demand Generation Specialist
Event Demand Generation Specialist

Event Demand Generation Specialist

London Full-Time 40000 - 58000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Plan and execute engaging events that inspire digital marketing customers across Europe.
  • Company: Join a multinational cloud-based software company driving creative innovation worldwide.
  • Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
  • Why this job: Be part of a dynamic team that values creativity and strategic thinking in a fast-paced environment.
  • Qualifications: Experience in demand generation or digital marketing is essential; a degree in a related field is preferred.
  • Other info: Aquent promotes inclusivity and encourages applications from diverse backgrounds.

The predicted salary is between 40000 - 58000 £ per year.

Job Title: Event Demand Generation Specialist

Client Location: Central London – Hybrid (3 days on-site)

Starting: April 2025

Salary/Pay Rate: up to £50.000 per annum, pro rata (PAYE)

Hours: Full-time

Duration: 12 months

We’re looking for a creative, high-performing professional with a passion for technology and deep expertise in demand generation or digital marketing. In this role, you’ll help plan and execute outstanding events, conferences, and tradeshows that engage and inspire digital marketing customers across Europe.

This is a 12- months contract, offering up to £58.000 per annum, pro rata (PAYE) – 35 hrs/week.

As a key member of the International Events team, you’ll bring a strategic mindset, innovation, and a results-driven approach to deliver exceptional attendee experiences and drive business success. You’ll work cross-functionally with marketing peers, agencies, and project teams, balancing attention to detail with a strong focus on the big picture.

Your Role & Responsibilities

  • Develop and execute demand generation plans for flagship events and thought leadership initiatives across EMEA.
  • Create compelling, personalized event marketing campaigns, using targeted audience strategies to maximize attendance and engagement.
  • Collaborate with marketing teams to activate campaigns across multiple channels, including web, email, paid media, social media, and market-specific platforms.
  • Analyze and optimize event performance, testing new formats and refining strategies to drive audience growth and conversion.
  • Manage agency partners to ensure the delivery of high-quality campaign assets, messaging, and creatives that align with event objectives.
  • Own the post-event campaign strategy, using a data-driven approach to extract insights, measure success, and refine future event demand generation plans.

What We’re Looking For

  • Proven experience in demand generation or digital marketing (event marketing and tech industry experience is a plus).
  • Expertise in cross-channel campaign management, audience segmentation, and personalization strategies (B2B and B2C experience preferred).
  • Analytical mindset with a proactive approach to understanding and optimizing attendee engagement.
  • Highly organized and detail-oriented, able to manage multiple projects in a fast-paced, deadline-driven environment.
  • Exceptional communication and presentation skills, comfortable working across different teams and levels of seniority.
  • Fluent in English; German or French is a plus.
  • Bachelor’s degree in business, marketing, technology, or a related field (or equivalent experience).

The next steps will be shared with shortlisted candidates by 2 PM on Wed 5th March.

Client Description:

A multinational cloud-based software company specialising in a series of products designed to drive creative innovation across multimedia. Used by millions around the world for personal and professional use across all industries.

Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.

Event Demand Generation Specialist employer: Aquent

Join a dynamic multinational cloud-based software company in Central London, where creativity and innovation thrive. As an Event Demand Generation Specialist, you'll benefit from a collaborative work culture that values inclusivity and offers ample opportunities for professional growth. With a competitive salary and the flexibility of a hybrid work model, this role is perfect for those looking to make a meaningful impact in the tech industry while enjoying the vibrant atmosphere of London.
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Contact Detail:

Aquent Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Event Demand Generation Specialist

Tip Number 1

Familiarize yourself with the latest trends in demand generation and digital marketing, especially in the context of events. This knowledge will help you speak confidently about innovative strategies during interviews.

Tip Number 2

Network with professionals in the event marketing space. Attend industry conferences or webinars to connect with potential colleagues and learn more about what makes successful campaigns.

Tip Number 3

Showcase your analytical skills by preparing case studies or examples of how you've optimized past event performances. Be ready to discuss specific metrics and outcomes during your conversations.

Tip Number 4

Highlight your experience with cross-channel campaign management. Be prepared to discuss how you've successfully engaged audiences through various platforms, as this is crucial for the role.

We think you need these skills to ace Event Demand Generation Specialist

Demand Generation
Digital Marketing
Event Marketing
Cross-Channel Campaign Management
Audience Segmentation
Personalization Strategies
Data Analysis
Performance Optimization
Project Management
Communication Skills
Presentation Skills
Attention to Detail
Creativity
Fluency in English
Proficiency in German or French

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights your experience in demand generation and digital marketing. Use specific examples that demonstrate your ability to create and execute successful event marketing campaigns.

Craft a Compelling Cover Letter: In your cover letter, express your passion for technology and events. Mention how your skills align with the responsibilities outlined in the job description, particularly your experience with cross-channel campaign management and audience engagement.

Showcase Analytical Skills: Emphasize your analytical mindset by including examples of how you've used data to optimize event performance in previous roles. This will demonstrate your proactive approach to understanding attendee engagement.

Highlight Communication Skills: Since exceptional communication is key for this role, provide examples of how you've successfully collaborated with different teams or presented ideas to various stakeholders. This will show that you can work effectively across different levels of seniority.

How to prepare for a job interview at Aquent

Show Your Passion for Technology

Make sure to express your enthusiasm for technology during the interview. Share examples of how you've used tech in your previous roles, especially in demand generation or digital marketing.

Highlight Your Event Marketing Experience

Prepare to discuss specific events you've planned or executed. Focus on your role in creating engaging campaigns and how you measured their success, as this aligns with the job's responsibilities.

Demonstrate Analytical Skills

Be ready to talk about how you've used data to optimize event performance. Discuss any tools or methods you've employed to analyze audience engagement and improve future strategies.

Communicate Effectively

Since exceptional communication is key for this role, practice articulating your thoughts clearly. Be prepared to present your ideas confidently and engage with the interviewers across different topics.

Event Demand Generation Specialist
Aquent
A
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