English Speaking Marketing Manager

Job Title: Search Engine Marketing Manager (SEM) Client Location: London/Remote Hours: Full-time Permanent Search Engine Marketing Manager (SEM) Elevate your career in search engine marketing and make a tangible impact on a leading brand in the insurance market. This role offers a unique opportunity to shape the digital landscape and drive significant growth for a company known for its entrepreneurial spirit and commitment to excellence. As the Search Engine Marketing (SEM) Manager, you will play a pivotal role in driving new business acquisition through organic and paid search channels. Collaborate with an award-winning team, recognised with numerous industry accolades, and contribute to a brand that stands apart in a competitive market. Your expertise will be essential in optimising campaigns, managing agency partnerships, and extracting actionable insights from data to maximise ROI. Oversee day-to-day SEM activities, including PPC, SEO, and affiliate marketing, to achieve business targets. Manage and optimise PPC campaigns, focusing on performance, reporting, and cost management. Plan and execute SEO workstreams, driving continuous improvement and aligning with commercial priorities. Maintain and expand the existing affiliate marketing footprint. Manage agency project teams, providing guidance and training to junior members. Support regular forecasting and budget planning exercises. Collaborate with marketing stakeholders to develop website content, enhance customer experiences, and contribute to the ongoing development of company websites. Stay informed about the latest developments in SEM marketing, particularly in LLMs, Generative AI, First Party Data, and online tracking & attribution. Ensure all marketing activities comply with company policies, including compliance, conduct, consumer duty, and privacy. Strong understanding of core SEM disciplines, including PPC and SEO campaign management. Commercial/financial awareness. Strong numeracy and digital analytics skills, with proficiency in tools like Excel, Looker Studio, Google Analytics 4, Google Search Console, SA360, and AWIN. Marketing experience in a regulated industry such as finance. About Aquent Talent: Aquent Talent connects the best talent in marketing, creative, and design with the world\’s biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. A leading brand in the insurance market, recognised as setting the standards others try to emulate. It’s a successful approach and one that’s seen them grow into a highly profitable business with a brand that is the envy of the industry.