At a Glance
- Tasks: Lead SEM strategies to boost business growth through PPC, SEO, and affiliate marketing.
- Company: Join a top-tier insurance brand known for its entrepreneurial spirit and excellence.
- Benefits: Enjoy hybrid/remote work, health plans, paid sick leave, and free online training.
- Why this job: Make a real impact in a dynamic team while shaping the digital marketing landscape.
- Qualifications: Experience in SEM, strong analytical skills, and familiarity with marketing in regulated industries.
- Other info: Work with an award-winning team and stay ahead in the latest SEM trends.
The predicted salary is between 43200 - 72000 £ per year.
Elevate your career in search engine marketing and make a tangible impact on a leading brand in the insurance market. This role offers a unique opportunity to shape the digital landscape and drive significant growth for a company known for its entrepreneurial spirit and commitment to excellence.
As the Search Engine Marketing (SEM) Manager, you will play a pivotal role in driving new business acquisition through organic and paid search channels. Collaborate with an award-winning team, recognised with numerous industry accolades, and contribute to a brand that stands apart in a competitive market. Your expertise will be essential in optimising campaigns, managing agency partnerships, and extracting actionable insights from data to maximise ROI.
- Oversee day-to-day SEM activities, including PPC, SEO, and affiliate marketing, to achieve business targets.
- Manage and optimise PPC campaigns, focusing on performance, reporting, and cost management.
- Plan and execute SEO workstreams, driving continuous improvement and aligning with commercial priorities.
- Maintain and expand the existing affiliate marketing footprint.
- Manage agency project teams, providing guidance and training to junior members.
- Support regular forecasting and budget planning exercises.
- Collaborate with marketing stakeholders to develop website content, enhance customer experiences, and contribute to the ongoing development of company websites.
- Stay informed about the latest developments in SEM marketing, particularly in LLMs, Generative AI, First Party Data, and online tracking & attribution.
- Ensure all marketing activities comply with company policies, including compliance, conduct, consumer duty, and privacy.
Requirements:
- Strong understanding of core SEM disciplines, including PPC and SEO campaign management.
- Commercial/financial awareness.
- Strong numeracy and digital analytics skills, with proficiency in tools like Excel, Looker Studio, Google Analytics 4, Google Search Console, SA360, and AWIN.
- Marketing experience in a regulated industry such as finance.
English Speaking Marketing Manager employer: Aquent
Contact Detail:
Aquent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land English Speaking Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in SEM, especially around LLMs and Generative AI. This knowledge will not only help you stand out during interviews but also demonstrate your commitment to staying ahead in the rapidly evolving digital marketing landscape.
✨Tip Number 2
Network with professionals in the insurance and marketing sectors. Attend industry events or webinars to connect with potential colleagues and learn more about the specific challenges and opportunities within the regulated finance industry.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of past campaigns you've managed. Be ready to discuss how you optimised PPC and SEO strategies to achieve measurable results, as this will resonate well with the hiring team.
✨Tip Number 4
Research StudySmarter's approach to digital marketing and their company culture. Tailoring your conversations during interviews to reflect an understanding of our values and goals can significantly enhance your chances of landing the job.
We think you need these skills to ace English Speaking Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in search engine marketing, particularly in PPC and SEO. Use specific metrics to demonstrate your impact in previous roles, such as percentage increases in traffic or ROI.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for SEM and your understanding of the insurance market. Mention how your skills align with the company's entrepreneurial spirit and commitment to excellence.
Showcase Your Technical Skills: In your application, emphasise your proficiency with tools like Google Analytics 4, Looker Studio, and Excel. Provide examples of how you've used these tools to drive campaign success.
Highlight Industry Knowledge: Demonstrate your understanding of the latest trends in SEM, including LLMs and Generative AI. Mention any relevant experience in regulated industries, particularly finance, to show you can navigate compliance requirements.
How to prepare for a job interview at Aquent
✨Showcase Your SEM Knowledge
Make sure to brush up on your search engine marketing knowledge, especially in PPC and SEO. Be prepared to discuss specific campaigns you've managed and the results you've achieved, as this will demonstrate your expertise and understanding of the role.
✨Demonstrate Analytical Skills
Since the role requires strong numeracy and digital analytics skills, be ready to talk about how you've used tools like Google Analytics or Excel to extract insights from data. Prepare examples of how your analytical skills have led to improved campaign performance.
✨Understand the Industry Landscape
Familiarise yourself with the latest trends in SEM, particularly around LLMs, Generative AI, and online tracking. Showing that you are up-to-date with industry developments will highlight your commitment to continuous learning and innovation.
✨Prepare for Team Collaboration Questions
As the role involves managing agency partnerships and guiding junior team members, be ready to discuss your experience in teamwork and leadership. Think of examples where you've successfully collaborated with others to achieve a common goal.