At a Glance
- Tasks: Lead digital marketing strategies and optimise social media campaigns for the UAE market.
- Company: Join a global leader in digital marketing with a focus on innovation and inclusivity.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative culture that values diversity and supports under-represented groups.
- Why this job: Make a real impact by driving engaging digital experiences in a dynamic environment.
- Qualifications: Strong social media expertise and experience in the Middle Eastern market.
The predicted salary is between 60000 - 80000 £ per year.
This role is part of the EMEA Digital Marketing team and will play a significant role in our client’s mission to drive personalized and connected experiences that engage audiences and accelerate business outcomes. This role and the team sit within the broader Global Field & Go-to-Market team, which drives integrated marketing plans to generate demand in the markets we serve across the globe.
Must have: strong social media background with hands-on implementation experience.
About You
You are a strategic yet hands-on digital marketer with knowledge of the Middle Eastern market. You understand the nuances of the UAE business landscape and how to translate global brand priorities into locally resonant digital and social campaigns. You are data-driven, comfortable navigating complex matrixed organisations, and thrive on optimizing performance across the entire digital funnel.
Responsibilities
- Website Management: Optimize and manage the UAE websites, ensuring regional relevance, local language accuracy (where applicable), and consistent lead generation.
- Growth Opportunities: Identify high-growth and high-revenue digital opportunities, taking the lead on implementation and performance optimisation.
- Social Strategy: Partner with regional Marketing, Comms, Digital, Events, Corporate Affairs, and Sales teams to shape country-level social media strategies aligned with local business goals.
- Content Creation: Plan, create, and publish engaging social media content tailored to local audiences, trends, and cultural nuances, with a primary focus on LinkedIn, while adhering to client’s tone of voice.
- Calendar Management: Own the regional social calendar, ensuring alignment with global priorities while maintaining a strong pipeline of locally relevant content.
- Performance Tracking: Track performance through dashboards and reports, identifying actionable insights and opportunities for continuous improvement.
Leadership & Collaboration
- Priority Alignment: Align with leadership to identify business priorities and develop digital initiatives. Guide the organisation in presenting impactful reports, including business insights and recommendations (e.g., quarterly business reviews, digital roadmaps, and regional updates).
- Cross-Channel Synergy: Collaborate with internal cross-channel teams (paid and organic) to deliver integrated results for the region.
- Stakeholder Management: Build strong relationships across multiple internal stakeholders, business areas, and external providers to develop strategies, roadmaps, and high-quality solutions.
Basic Qualifications
- Social Media Tech: Working knowledge of social media tools, community platforms, and measurement/advocacy platforms (experience with Sprout Social is a plus).
- LinkedIn Expert: Deep experience in developing organic and paid social campaigns using LinkedIn.
- Omnichannel Experience: Mastery of best practices in SEO, SEM, display, programmatic, content marketing, on-site personalisation, email, and chat.
- Hands-On Knowledge: Expert in the hands-on use of digital marketing technology (e.g., Adobe Experience Platform, Eloqua, Marketo, etc.).
- Analytics: Strong analytics background, well-versed in Tableau and Sigma.
- Data Management: Understanding of data management platforms and familiarity with first- and third-party data use cases.
- CMS & Ops: Familiarity with content management systems (Adobe Experience Manager), analytics tools (Adobe Analytics), and project management software (Workfront).
Other Qualifications
- Proven success in collaborating with multiple matrixed teams to analyse and address business challenges, from marketing performance to process refinement.
- Excellent verbal, written, and presentation skills.
- Enterprise software and/or B2B experience is a significant plus.
Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.
EMEA Digital Marketing Lead – UAE Growth & Social employer: Aquent
As an EMEA Digital Marketing Lead based in the UAE, you will join a dynamic and inclusive team that values creativity and collaboration. Our company fosters a vibrant work culture that prioritises employee growth through continuous learning opportunities and innovative projects tailored to the unique Middle Eastern market. With a commitment to diversity and support for all employees, we ensure a rewarding environment where your contributions directly impact our mission to deliver engaging digital experiences.
StudySmarter Expert Advice🤫
We think this is how you could land EMEA Digital Marketing Lead – UAE Growth & Social
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work in digital marketing. Highlight your social media campaigns and any data-driven results you've achieved. This will make you stand out when applying through our website.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their digital marketing strategies and think about how you can contribute. Tailor your responses to show how your experience aligns with their goals, especially in the UAE market.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great opportunity to reiterate why you’re the perfect fit for the position.
We think you need these skills to ace EMEA Digital Marketing Lead – UAE Growth & Social
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in digital marketing, especially in the UAE market. We want to see how your skills align with our mission to create engaging and connected experiences.
Show Off Your Social Skills:Since this role is all about social media, don’t forget to showcase your hands-on experience with platforms like LinkedIn. Share examples of successful campaigns you've led and how they drove results.
Be Data-Driven:We love numbers! Include any analytics tools you’ve used and how you’ve leveraged data to optimise performance. This will show us that you’re not just creative but also strategic in your approach.
Apply Through Our Website:For the best chance of getting noticed, make sure to apply through our website. It’s the easiest way for us to keep track of your application and get back to you quickly!
How to prepare for a job interview at Aquent
✨Know Your Digital Marketing Stuff
Make sure you brush up on your digital marketing knowledge, especially around social media strategies and tools. Be ready to discuss your hands-on experience with platforms like LinkedIn and any specific campaigns you've run that align with the UAE market.
✨Showcase Your Local Insights
Demonstrate your understanding of the Middle Eastern business landscape. Prepare examples of how you've tailored global brand priorities into local campaigns, focusing on cultural nuances and audience engagement in the UAE.
✨Be Data-Driven
Since this role is all about optimising performance, come prepared with examples of how you've used analytics to drive decisions. Familiarise yourself with tools like Tableau and Sigma, and be ready to discuss how you've tracked performance and identified opportunities for improvement.
✨Collaboration is Key
Highlight your experience working with cross-functional teams. Be ready to share stories about how you've built relationships with stakeholders and collaborated on integrated marketing plans that generated demand across different channels.
