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- Tasks: Drive audience growth and engagement through innovative digital marketing strategies.
- Company: Join a renowned media company with a dynamic and creative culture.
- Benefits: Competitive salary, career development, and the chance to make a real impact.
- Why this job: Be at the forefront of transforming curious readers into loyal subscribers.
- Qualifications: Experience in acquisition marketing and proficiency in major advertising platforms.
- Other info: Collaborative environment with opportunities for creativity and professional growth.
The predicted salary is between 28800 - 48000 £ per year.
Role: Digital Marketing Manager
Working Model: 5 days on-site
Type: Permanent
Become an integral part of a renowned media company\’s success as a Digital Marketing Manager!
Drive audience growth and engagement for well-known publications in this exciting role. You\’ll be at the forefront of innovative marketing strategies, turning curious readers into loyal subscribers.
As a Digital Marketing Manager within a newly established in-house creative agency, you will play a pivotal role in expanding the reach of prestigious publications in the UK and internationally. Your expertise will be essential in crafting and executing marketing campaigns that convert readers into dedicated subscribers. This is your chance to make a real impact on audience growth and engagement.
Responsibilities:
- Oversee the entire marketing funnel, focusing on acquisition and onboarding of new subscribers.
- Develop and implement integrated campaigns across various platforms, including social media, search engines, video platforms, email newsletters, websites, and mobile apps.
- Create and optimise user onboarding journeys, utilising email sequences, landing pages, push notifications, and in-app content.
- Collaborate with product, editorial, data, and design teams to ensure a seamless and engaging user experience.
- Monitor key performance indicators (KPIs) for acquisition, conversion, and lifetime value across different channels.
- Conduct A/B testing and other optimisation strategies to enhance campaign performance and return on investment.
- Maintain brand consistency while tailoring campaigns for optimal performance across various platforms and publications.
- Manage on-site promotions, metering strategies, and offer pages to maximize conversion rates.
Must-Have Qualifications:
- Demonstrated experience in acquisition or lifecycle marketing within a subscription-based business, publishing, or direct-to-consumer environment.
- Hands-on experience executing campaigns across major advertising platforms like Meta, Google Ads, and YouTube.
- Strong understanding of marketing funnels, customer journeys, attribution models, and lifetime value forecasting.
- Proficiency in analytics tools such as GA4 and content analytics platforms.
- Experience with email marketing platforms and marketing automation tools.
- Creative and collaborative mindset with a keen eye for copy, design, and user experience.
- Excellent communication skills and ability to work effectively with multiple stakeholders.
Nice-to-Have Qualifications:
- Practical experience building onboarding journeys that drive early engagement and improve retention.
- Familiarity with publishing tools.
- Basic coding skills (HTML & CSS) for creating email and marketing templates.
Digital Marketing Manager employer: Aquent
Contact Detail:
Aquent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best marketing campaigns and results. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its publications. Be ready to discuss how your experience aligns with their goals, especially in audience growth and engagement strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Digital Marketing Manager role. Highlight your experience in acquisition marketing and any campaigns you've executed that align with our needs. We want to see how you can drive audience growth!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for digital marketing and how your skills can help us turn curious readers into loyal subscribers. Be genuine and let your personality come through!
Showcase Your Achievements: When detailing your past roles, focus on specific achievements and metrics. Did you boost subscriber numbers or improve conversion rates? We love numbers that tell a story about your impact in previous positions!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out on being part of our team!
How to prepare for a job interview at Aquent
✨Know Your Marketing Funnels
Make sure you understand the marketing funnels inside and out. Be ready to discuss how you've successfully managed acquisition and onboarding in previous roles. Bring examples of campaigns you've executed that demonstrate your knowledge of customer journeys and conversion strategies.
✨Showcase Your Analytical Skills
Familiarise yourself with key performance indicators (KPIs) relevant to the role. Be prepared to talk about how you've used analytics tools like GA4 to monitor campaign performance. Highlight any A/B testing you've conducted and the results you achieved to show your data-driven approach.
✨Demonstrate Collaboration
This role requires working closely with various teams, so be ready to share experiences where you've collaborated effectively. Discuss how you’ve partnered with product, editorial, or design teams to create seamless user experiences. Emphasise your communication skills and how they helped in achieving common goals.
✨Bring Your Creative Ideas
As a Digital Marketing Manager, creativity is key! Prepare to share innovative marketing strategies you've implemented in the past. Think about how you can tailor campaigns for different platforms while maintaining brand consistency. Show them your creative mindset and how it can benefit their publications.
