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For Companies At a Glance
- Tasks: Lead the migration to Braze and unlock new features for enhanced CRM strategies.
- Company: Join a leading Fintech platform transforming financial health management.
- Benefits: Enjoy 25 holidays, private health cover, and a dog-friendly office.
- Why this job: Make a real impact in a dynamic environment with cutting-edge technology.
- Qualifications: Experience with Braze or similar platforms and strong technical skills required.
- Other info: Great career growth opportunities and a culture of inclusivity.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Job Description
Job Title: CRM Technology Manager (Braze Specialist)
Client Location: London (Hybrid)
Starting: 26/05/2026
Minimum Pay (per year): 60000.00
Maximum Pay (per year): 70000.00
Hours: Full-time
Duration: Permanent
Job Description:
CRM Technology Manager (Braze Specialist)
Role Purpose
- We’re looking for a hands-on CRM Technology Manager (Braze Specialist) to own and optimise our global CRM infrastructure.
- With migration to Braze largely complete, this role moves into full technical ownership — ensuring our CRM ecosystem is stable, scalable, compliant, and capable of supporting multi-channel growth.
- You will architect, integrate, monitor, and continuously improve our CRM platform and vendor ecosystem — working closely with CRM, Data Engineering, andProduct Engineering teams.
- This is a deep operator role. You will build, debug, and take root-cause ownership— not just advise.
Reporting & Team Context
- You’ll be part of a close-knit Martech team supporting CRM and Performance Marketing capability.
- Senior CRM Managers will rely on you to unlock Braze’s full potential.
- Data Engineering partners with you on CRM data models and optimisation.
- Native and Web Engineering teams work with you to integrate CRM into product and app channels.
- A Marketing Technology Support Specialist provides 1st-line support; you provide 2nd-line technical expertise and are protected to focus on strategic platform improvements.
- There is no direct line management, but you will be a technical authority in this space.
Key Responsibilities
- Platform Ownership
- Act as the technical owner of Braze and the wider CRM vendor ecosystem
- Braze, SparkPost/ESP, Branch, Validity, Hightouch, Databricks).
- Ensure the platform is stable, scalable, and architected for long-term growth.
- Define and maintain scalable event taxonomies, naming conventions, and governance standards.
- Build and maintain documentation, integration specs, and playbooks that scale globally.
- Ensure strong deliverability practices across email and push (SPF, DKIM,DMARC, IP warming, token management, throttling).
- Identify and mitigate systemic CRM platform risks before they impact commercial performance.
- Provide second-line escalation support for complex CRM technical issues.
Data & Integration Architecture
- Partner with Data Engineering to define and optimise the CRM data model.
- Validate and debug data flows end-to-end (app → warehouse → Braze →campaign output).
- Define and maintain clear data contracts between Engineering and CRM.
- Oversee SDK integrations and API-triggered messaging across web and nativeapp environments.
- Ensure identity resolution, consent handling, and schema alignment are robustand future-proof.
Advanced Braze Build & Optimisation
- Design and optimise complex Canvas journeys across markets.
- CRM Technology Manager (Braze Specialist) V2 2
- Build scalable, reusable HTML/CSS/Liquid templates.
- Leverage advanced Braze capabilities including Webhooks, Connected Content, Catalogs, API-triggered campaigns, and personalisation logic.
- Champion best practice segmentation, targeting, and performanceoptimisation.
- Support experimentation frameworks in partnership with CRM and Data.
Channel Expansion
- Architect and operationalise new CRM channels (e.g. WhatsApp, SMS, in-app)end-to-end, including consent model design, SDK/API integration, eventschema definition, and performance measurement frameworks.
- Scope architecture, integration requirements, consent models, and testingframeworks.
- Build playbooks to ensure repeatable, high-quality rollout across markets.
Martech Roadmap & Capability Growth
- Identify opportunities to improve our Martech ecosystem and platform usage.
- Evaluate new Braze features and emerging capabilities pragmatically.
- Contribute to shaping a best-in-breed Martech stack that supports CRM andPerformance Marketing teams.
Success in the First 6 Months
- Finalise and stabilise the UK migration to Braze.
- Expand CRM beyond predominantly email and push into at least one newchannel (e.g. WhatsApp, SMS, in-app), with strong architecture andgovernance.
- Improve platform reliability, documentation, and QA standards.
- Help demonstrate clear ROI from improved Braze utilisation.
- CRM Technology Manager (Braze Specialist) V2 3
- Build trust with Senior CRM Managers as the go-to technical expert.
- Establish a clear view of “what next” in Martech capability.
Skills & Experience
Essential
- Deep, hands-on experience administering Braze (or comparable CEP),including advanced Canvas builds and complex Liquid logic.
- Strong technical capability across
- SDKs, APIs, SQL, data modelling, and ETLpipelines
- Experience debugging data issues end-to-end across product, warehouse,and CRM platforms.
- Experience defining and maintaining scalable event taxonomies and CRM data schemas
- Hands-on experience integrating CRM into native app and web environments,including push (APNs/FCM) and in-app messaging.
- Experience launching or operationalising new CRM channels (SMS,WhatsApp, in-app).
- Strong understanding of email and push deliverability best practice
- Ability to build scalable, reusable templates using HTML, CSS, and Liquid
- Experience implementing governance, QA frameworks, and permissionmodels within CRM platforms.
- Comfortable working cross-functionally with CRM, Data Engineering, andProduct Engineering.
- Strong documentation and communication skills.
- Experience working in regulated or PII-heavy environments.
Desirable
- Experience completing or stabilising a multi-market CRM platform migration.
- Familiarity with warehouse-native CRM setups (e.g. Databricks + Reverse ETLtools).
- Exposure to AI-enabled marketing capabilities.
- Experience working in global or multi-market environments.
- Fintech or regulated industry experience.
CRM Technology Manager (Braze Specialist) employer: Aquent
Contact Detail:
Aquent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Technology Manager (Braze Specialist)
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work with CRM technologies. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! If you’ve got experience with Braze or similar platforms, consider creating a portfolio or a case study showcasing your past projects. This can really set you apart during interviews.
✨Tip Number 3
Prepare for the interview by brushing up on common CRM scenarios and challenges. Think about how you’d tackle issues related to migration or feature implementation, as these are hot topics for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace CRM Technology Manager (Braze Specialist)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of CRM Technology Manager. Highlight your experience with Braze and any relevant migrations you've managed. We want to see how your skills align with our needs!
Showcase Your Technical Skills: Don’t hold back on your technical expertise! Include specific examples of your work with SQL, APIs, and data modelling. We love seeing how you’ve tackled complex problems in the past.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how you can contribute to our team. We’re looking for enthusiasm and a clear understanding of our goals.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Aquent
✨Know Your Braze Inside Out
Make sure you brush up on your Braze knowledge before the interview. Understand its features, capabilities, and how it integrates with other platforms. Being able to discuss specific functionalities like Content Cards or In-App Messaging will show that you're not just familiar with the tool but can also leverage it effectively.
✨Showcase Your Migration Experience
Prepare to talk about any previous CRM migrations you've been involved in. Highlight your role, the challenges faced, and how you overcame them. This will demonstrate your hands-on experience and problem-solving skills, which are crucial for this position.
✨Collaboration is Key
Since this role involves working with various teams, be ready to discuss your experience in cross-functional collaboration. Share examples of how you've partnered with CRM, Data, and Engineering teams in the past to achieve common goals. This will illustrate your ability to work well with others and drive projects forward.
✨Prepare Questions About Future Capabilities
Think about the future of CRM technology and what new features you would like to explore within Braze. Prepare insightful questions to ask during the interview about the company's plans for leveraging Braze's advanced capabilities. This shows your enthusiasm for the role and your forward-thinking mindset.