Role: Copywriter (mid-weight)
Permanent
London, UK
Elevate a world-renowned luxury hospitality brand\'s voice and guest experience as a key member of their creative team. As a Copywriter, you will craft compelling narratives that embody the brand\'s essence and distinct personality across various platforms. This is your opportunity to make a tangible impact on how guests perceive and interact with this iconic brand, shaping their journey from initial discovery to lasting memories.
As a Copywriter, you will be an integral part of the brand team, ensuring consistent messaging and a captivating tone of voice across all communications. Your creativity and attention to detail will play a crucial role in enhancing the brand\'s image and engaging with a discerning audience.
Key Responsibilities:
- Champion the brand\'s style guide, ensuring all copy aligns with its distinct voice and personality.
- Meticulously edit and proofread all copy to ensure flawless execution and a polished brand image.
- Craft engaging, SEO-optimised website content, including webpages, blog posts, product descriptions, and booking engine text.
- Develop compelling copy for digital campaigns across various channels, such as PPC, display ads, and paid social media.
- Provide feedback and edits on hotel collateral, including menus, signage, and in-room materials.
- Collaborate with designers to create visually appealing and informative brochures, flyers, invitations, and print advertising.
- Partner with the sales team to develop B2B content for travel agent events, tradeshows, and sales materials.
- Build strong relationships with international colleagues across the business, supporting hotel marketing teams globally.
- Provide copywriting support for ad hoc projects as needed.
\\Must-Have Qualifications:
- Proven copywriting experience, ideally within the luxury brand or hospitality/travel sector.
- Excellent communication skills and a strong customer service orientation.
- Impeccable written and spoken English language proficiency.
- Proactive and adaptable, with the ability to manage multiple tasks simultaneously.
Nice-to-Have Qualifications:
- Experience working with international teams.
- Familiarity with SEO best practices.
About Aquent Talent:
Aquent Talent connects the best talent in marketing, creative, and design with the world\'s biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We\'re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Copywriter in Edinburgh
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Aquent and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Aquent are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Aquent on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Aquent. Bring your business cards and be prepared to chat about how you can contribute!
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Aquent. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Aquent:Show us that you’ve done your homework! In your application, briefly mention what you admire about Aquent’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Aquent
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Aquent will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Aquent, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
