At a Glance
- Tasks: Analyse B2B marketing performance and deliver actionable insights to drive growth.
- Company: Join a leading cloud-based software company focused on creative innovation.
- Benefits: Competitive pay, hybrid work model, and opportunities for professional development.
- Other info: Inclusive workplace committed to supporting diverse applicants and career growth.
- Why this job: Make a real impact by optimising marketing strategies and influencing business decisions.
- Qualifications: 8+ years in B2B marketing analytics and strong communication skills required.
The predicted salary is between 52 - 53 £ per hour.
The Growth Marketing & Insights (GMI) organisation provides objective marketing analysis and performance measurement to support the client's business objectives. Within GMI, the B2B Applied Analytics team helps B2B Marketing teams make better decisions by delivering clear, practical insights into marketing performance, channel effectiveness, and audience engagement. We are looking for a B2B Applied Analyst to support the measurement and analysis of B2B marketing performance across channels and programs. This role focuses on understanding what's working, where to optimise, and how marketing activity contributes to pipeline and growth. It blends strong analytical skills with hands-on tooling, collaboration, and clear communication.
What You’ll Do
- Analyse marketing performance across channels such as paid media, email, ABM, events, and web, identifying drivers of engagement, conversion, and lead quality.
- Support full-funnel analysis, including pipeline contribution, conversion rates, and MQL/MQA performance across demand generation and ABM programs.
- Develop and maintain measurement frameworks for campaigns, channels, and audiences to ensure consistent and meaningful performance tracking.
- Produce channel-and program-level insights to support budget decisions, planning, and optimisation discussions.
- Build and maintain dashboards and reports (primarily in Power BI) that enable marketers to understand performance and make informed decisions.
- Partner with Marketing Operations and Campaign teams to support planning, execution, and post-campaign reviews.
- Contribute to attribution and incrementality analysis to better understand true marketing impact.
- Provide ad-hoc analysis to support in‑flight optimisation and stakeholder questions.
- Support efforts to improve data quality and consistency across marketing systems (e.g. campaign structure, tracking, attribution inputs).
- Help automate and scale reporting and insight delivery over time, reducing manual effort and improving speed.
- Drive cross-functional collaboration within Marketing to ensure insights are adopted and influence decision‑making.
- Deliver insights through clear storytelling and visualization, tailored to executive, operational, and marketing audiences.
What You Need to Succeed
- 8+ years' experience in B2B marketing analytics, campaign measurement, or marketing performance analysis.
- A solid understanding of B2B demand generation, paid media, and ABM measurement.
- Experience working with Power BI for analysis and dashboarding.
- Familiarity with key marketing and sales platforms such as Adobe Analytics, Adobe Experience Platform, Salesforce (SFDC), and/or Dynamics.
- Comfortable working with SQL and Excel; experience with Python or R is a plus.
- Ability to translate data into clear insights and practical recommendations.
- Strong communication skills and confidence working with marketing stakeholders.
Nice to Have
- Degree or equivalent experience in Marketing, Analytics, Statistics, Finance, Computer Science, or a related field.
- Exposure to attribution models, incrementality testing, or experimentation.
- Interest in workflow automation, agentic AI, and emerging analytics capabilities.
A multinational cloud-based software company specialising in a series of products designed to drive creative innovation across multimedia. Used by millions around the world for personal and professional use across all industries. Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.
B2B Marketing Insights Analyst employer: Aquent
As a leading multinational technology company, we pride ourselves on fostering a dynamic and inclusive work culture that values collaboration and innovation. Our London-based team enjoys the flexibility of a hybrid working model, competitive pay, and ample opportunities for professional growth, making it an ideal environment for those looking to make a meaningful impact in the tech industry.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Marketing Insights Analyst
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Aquent and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Aquent are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Aquent on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Aquent. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace B2B Marketing Insights Analyst
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Aquent. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Aquent:Show us that you’ve done your homework! In your application, briefly mention what you admire about Aquent’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Aquent
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Aquent will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Aquent, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
