At a Glance
- Tasks: Analyse B2B marketing performance and deliver actionable insights for optimisation.
- Company: Join a forward-thinking company dedicated to inclusivity and growth.
- Benefits: Flexible hours, competitive salary, and opportunities for professional development.
- Other info: Collaborative environment with a focus on innovation and career advancement.
- Why this job: Make a real impact by driving marketing decisions with data-driven insights.
- Qualifications: 8+ years in B2B marketing analytics and strong communication skills required.
The predicted salary is between 60000 - 75000 € per year.
Position Overview
The Growth Marketing & Insights (GMI) organization provides objective marketing analysis and performance measurement to support client’s business objectives. Within GMI, the B2B Applied Analytics team helps B2B Marketing teams make better decisions by delivering clear, practical insights into marketing performance, channel effectiveness, and audience engagement. We are looking for a B2B Applied Analyst to support the measurement and analysis of B2B marketing performance across channels and programs. This role focuses on understanding what’s working, where to optimise, and how marketing activity contributes to pipeline and growth. It blends strong analytical skills with hands‑on tooling, collaboration, and clear communication.
What You’ll Do
- Analyse marketing performance across channels such as paid media, email, ABM, events, and web, identifying drivers of engagement, conversion, and lead quality.
- Support full‑funnel analysis, including pipeline contribution, conversion rates, and MQL/MQA performance across demand generation and ABM programs.
- Develop and maintain measurement frameworks for campaigns, channels, and audiences to ensure consistent and meaningful performance tracking.
- Produce channel‑ and program‑level insights to support budget decisions, planning, and optimisation discussions.
- Build and maintain dashboards and reports (primarily in Power BI) that enable marketers to understand performance and make informed decisions.
- Partner with Marketing Operations and Campaign teams to support planning, execution, and post‑campaign reviews.
- Contribute to attribution and incrementality analysis to better understand true marketing impact.
- Provide ad‑hoc analysis to support in‑flight optimisation and stakeholder questions.
- Support efforts to improve data quality and consistency across marketing systems (e.g. campaign structure, tracking, attribution inputs).
- Help automate and scale reporting and insight delivery over time, reducing manual effort and improving speed.
- Drive cross-functional collaboration within Marketing to ensure insights are adopted and influence decision‑making.
- Deliver insights through clear storytelling and visualization, tailored to executive, operational, and marketing audiences.
What You Need To Succeed
- 8+ years’ experience in B2B marketing analytics, campaign measurement, or marketing performance analysis.
- A solid understanding of B2B demand generation, paid media, and ABM measurement.
- Experience working with Power BI for analysis and dashboarding.
- Familiarity with key marketing and sales platforms such as Adobe Analytics, Adobe Experience Platform, Salesforce (SFDC), and/or Dynamics.
- Comfortable working with SQL and Excel; experience with Python or R is a plus.
- Ability to translate data into clear insights and practical recommendations.
- Strong communication skills and confidence working with marketing stakeholders.
Nice to Have
- Degree or equivalent experience in Marketing, Analytics, Statistics, Finance, Computer Science, or a related field.
- Exposure to attribution models, incrementality testing, or experimentation.
- Interest in workflow automation, agentic AI, and emerging analytics capabilities.
Equal Opportunity Statement
Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under‑represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.
B2B Marketing Insights Analyst [209403] employer: Aquent
At Aquent, we pride ourselves on being an exceptional employer that fosters a collaborative and inclusive work culture. As a B2B Marketing Insights Analyst, you will have the opportunity to work with cutting-edge tools like Power BI while contributing to meaningful marketing strategies that drive growth. We are committed to your professional development, offering ample opportunities for growth and learning in a supportive environment that values diverse perspectives.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Marketing Insights Analyst [209403]
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how valuable personal connections can be in landing that B2B Marketing Insights Analyst role.
✨Tip Number 2
Showcase your skills! Create a portfolio or case studies that highlight your analytical prowess and insights from past projects. We want to see how you’ve turned data into actionable strategies, especially in B2B marketing.
✨Tip Number 3
Prepare for interviews by brushing up on your storytelling skills. We need to convey complex data insights clearly and effectively, so practice explaining your analysis and recommendations in a way that resonates with different audiences.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace B2B Marketing Insights Analyst [209403]
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in B2B marketing analytics. We want to see how your skills align with the role, so don’t be shy about showcasing your relevant achievements!
Show Off Your Analytical Skills:Since this role is all about analysing marketing performance, include specific examples of how you've used data to drive decisions in past roles. We love seeing clear, practical insights that have made a difference!
Keep It Clear and Concise:When writing your application, clarity is key! Use straightforward language and avoid jargon where possible. We appreciate a well-structured application that gets straight to the point.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Aquent
✨Know Your Analytics Inside Out
Make sure you brush up on your B2B marketing analytics knowledge. Be ready to discuss specific metrics like conversion rates and MQL/MQA performance, as well as how you’ve used tools like Power BI in past roles. This will show that you’re not just familiar with the concepts but can apply them effectively.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to analyse a hypothetical marketing campaign or channel performance. Think about how you would approach full-funnel analysis and what insights you would derive. Practising these scenarios will help you articulate your thought process clearly during the interview.
✨Showcase Your Communication Skills
Since this role involves storytelling and visualisation of data, be prepared to demonstrate how you can translate complex data into clear insights. Bring examples of reports or dashboards you've created and explain how they influenced decision-making in previous roles.
✨Highlight Cross-Functional Collaboration
This position requires working closely with various teams. Share experiences where you partnered with marketing operations or campaign teams to drive results. Emphasise your ability to communicate effectively with stakeholders and how you’ve contributed to successful projects through collaboration.
