Senior Communications Manager [213622] in London

Aquent is seeking a highly skilled and dynamic communications professional to join our client, a globally recognized leader in the travel and hospitality sector. This organization is dedicated to creating unique experiences and fostering connections worldwide, driven by innovation and a commitment to its community. As a partner to this pioneering company, Aquent is looking for exceptional talent to contribute to their mission.

About the Role

Step into a pivotal role where you will be at the forefront of shaping public perception and driving brand love for a globally beloved platform. As a Senior Communications Manager, you will lead consumer-facing storytelling, crafting narratives that resonate with culture-makers and consumers, and securing impactful media coverage. Your work will directly influence how the brand is perceived, fostering trust and maintaining its cultural relevance in a key market. This is an exciting opportunity to make a significant difference, bringing creative campaigns to life and building strong relationships that elevate the brand’s presence and impact.

What You’ll Do

• Create and execute high-impact, consumer-facing storytelling across campaigns and press office editorial, ensuring cultural relevance.
• Cultivate and maintain strong relationships with consumer media, keeping the brand top of mind.
• Drive a consistent consumer drumbeat and press office storytelling, maintaining momentum in the news, often managing an external agency.
• Develop and execute stand-alone campaigns and partnerships that effectively meet strategic goals.
• Collaborate closely with cross-functional teams including marketing, partnerships, and legal on campaign development and execution.
• Monitor consumer, cultural, and media trends to inform storytelling that deeply resonates with the audience.
• Craft compelling narratives to support commercial or co-promotional partnerships, suitable for earned media and social channels.
• Measure and report on campaign impact, utilizing insights to optimize future efforts and share best practices across the region.
• Work in conjunction with the influencer manager and corporate communications manager to ensure a cohesive brand story across all channels.
• Develop comprehensive coverage reports, evaluating and measuring the impact of media placements.

Your Expertise

• 8-10+ years of communications experience in consumer PR, gained either agency-side or in-house, preferably within lifestyle, tech, internet, or travel sectors.
• Proven track record of developing and executing creative consumer campaigns that generate positive earned media coverage, widespread awareness, and brand buzz.
• Strong understanding of the media landscape and established relationships with key media outlets across consumer, travel, lifestyle, and entertainment.
• Strong awareness of pop culture with a flair for storytelling and multi-channel campaigns that build reputation, social engagement, and earned media.
• Confident in leading meetings, delivering presentations, and building strong relationships with external partners, senior internal stakeholders, and media.
• Skilled at delivering complex, proactive consumer press programs, including research/data-driven stories, trends, campaigns, and press events.
• Adept at collaborating effectively with cross-functional teams within a matrix organization.
• Proactive and solutions-focused, comfortable taking initiative with a bias for action, while appreciating the structures and processes of a global business.
• Strong project management skills, comfortable in a fast-paced environment, meticulously managing processes, document revisions, budgets, and ensuring timely delivery with a keen eye for detail.

Core Competencies

• Creative thinking and the ability to translate innovative ideas into media-generating tactics that possess cultural relevance and build brand love.
• A talent for owning and growing relationships with consumer media and emerging media titles to uncover new communication opportunities.
• Ability to work seamlessly with influencer managers to ensure consumer campaigns and stories are integrated and supported by complementary influencer strategies for maximum impact.
• A continuous pulse on consumer, cultural, and media trends to keep storytelling relevant and culturally sharp.
• Strong writing abilities, capable of developing a wide range of materials for diverse audiences (e.g., press releases, story pitches, Q&As, briefs, messaging, presentations).
• Exceptional attention to detail in campaign planning, measurement, reporting, and budget management.
• Proven ability to influence and negotiate, both internally in cross-functional discussions and externally with suppliers and partners.
• Proficiency in agency management, ensuring adherence to key processes including campaign project management, reporting, budget tracking, localizations, and performance evaluation to deliver impactful results.

Nice-to-Have Qualifications

• An understanding of corporate communications is a bonus.

Client Description

Our Client is an American company that operates a global community of Hosts and travellers. From inviting three guests to a San Fran home in 2007 to now welcoming more than 1 billion guests arriving in 100,000 cities around the world, this organisation is driven by the idea that anyone can belong anywhere.

Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.

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