Senior Communications Manager [210609] in London

In this role you will have the opportunity to drive impactful campaigns and partnerships, working cross-functionally with Marketing, Policy, Partnerships and Legal teams.

You will work across a range of complex, high-impact and highly relevant topics, and engage directly with journalists.

Your work will be diverse and exciting, including creating and executing cross-functional campaigns that deliver against business and policy goals, and developing compelling narratives and earned media stories that place client at the heart of culture, driving buzz, awareness and trust across the UK, Nordics and Middle East.

The role is based in London and reports to the Senior Communications Lead for Northern Europe, Middle East and Africa.

A typical day

This role is approximately 50% UK and 50% Nordics and Middle East, with the ability to flex as required.

In the UK, you will create and lead impactful consumer campaigns, working cross-functionally with the business, partnerships, marketing, legal (and other teams as appropriate) to amplify brand partnerships, ensuring alignment with the communications strategy and local narratives.

You will work closely with our UK Senior Consumer Communications Manager, who is responsible for driving consumer awareness campaigns and leading the editorial press office in the UK to ensure the client is positively represented in the media.

You will also work alongside our UK Influencer Manager, who leads influencer engagement, which may form part of the programmes, campaigns and partnerships you lead.

You will additionally collaborate with our UK Senior Corporate Communications Manager, who is responsible for delivering our corporate press office and policy communications campaigns.

You may also collaborate on data storytelling and ‘corpsumer’ campaigns.

In the Nordics, you will lead press office storytelling both proactively and reactively, to establish client in the region (primarily Sweden) and continue to drive momentum for the company and travel inspiration for consumers.

Working with Marketing, you will create and deliver high-impact consumer activations to drive awareness and favourability, working with local agencies on execution.

In the Middle East, you will establish a corporate press office and storytelling opportunities across business, consumer and technology media, supporting our policy goals and managing the reactive press office.

There may also be opportunities to develop consumer and influencer campaigns, working with our Marketing and Partnerships teams and local agencies.

Skills

• Core competencies
• Working across earned, paid and influencer channels (influencer activity in the Nordics only) to ensure partnerships are brought to life through compelling, consumer-facing campaigns that drive awareness, engagement and media coverage across the UK and Nordics, and delivering a foundation-level corporate communications programme in the Middle East (with potential for consumer and influencer communications).
• Creating compelling narratives that underpin commercial or co-promotional partnerships, which can be used across earned media, social and influencer channels.
• Staying ahead of consumer, cultural and media trends to inform storytelling.
• Understanding corporate reputation and the interplay between corporate and consumer communications.
• Developing written materials (press releases, blog posts, story pitches, Q&As, briefs, messaging, presentations, etc.).
• Proficiency in agency management, ensuring key processes are followed, including campaign project management, reporting, budget tracking, localisations, and performance evaluation to ensure delivery of impactful results.
• Developing coverage reports and evaluating and measuring media impact.
• Your expertise
• Over 8 years of communications experience across consumer and corporate communications, either in a PR agency or in-house communications team.

Previous experience in high-performing international organisations within lifestyle, tech, internet or travel sectors is a plus.

• Proven track record of developing and executing creative consumer campaigns that generate positive earned media coverage, widespread awareness and brand buzz.
• Strong understanding of the UK media landscape, with established relationships across key media outlets, and some experience working across the Nordics and Middle East.
• Strong awareness of pop culture, with a flair for storytelling and creating multi-channel campaigns that build reputation, social engagement and earned media.
• Skilled at delivering complex, proactive press programmes and corporate communications initiatives, ranging from research and data-driven stories and trends to campaigns and press events.
• Adept at collaborating with cross-functional teams in a matrix organisation.
• Confident in leading meetings with external partners, senior stakeholders and media.
• Proactive and solutions-focused, taking initiative to deliver impact whilst appreciating the structures and processes of a global business.
• Experience in project management, working in a fast-paced environment, maintaining processes, managing document revisions, and demonstrating a strong eye for detail and delivery.

*This role is open for a limited time.

Next steps will be shared with shortlisted candidates ASAP.

Due to the high volume of applicants, we may be unable to reply to each applicant individually.

Thank you for taking the time to apply.

Client Description

Our Client is an American company that operates a global community of Hosts and travellers.

From inviting three guests to a San Fran home in 2007 to now welcoming more than 1 billion guests arriving in 100,000 cities around the world, this organisation is driven by the idea that anyone can belong anywhere.

Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer.

We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities.

We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.

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