At a Glance
- Tasks: Create exciting marketing campaigns for beloved entertainment products in the Spanish market.
- Company: Join a global leader in entertainment with a vibrant culture.
- Benefits: Enjoy great perks like health plans, paid leave, and free online training.
- Other info: Dynamic role with opportunities for creativity and collaboration across diverse teams.
- Why this job: Make a real impact by connecting fans with their favourite stories through innovative marketing.
- Qualifications: 8+ years in marketing, fluent in English and Spanish, with retail experience.
Aquent is partnering with a global entertainment leader, a company renowned for bringing iconic entertainment experiences to life through consumer products. This is an exceptional opportunity to make a significant impact, shaping the retail presence and consumer engagement for beloved entertainment titles across the vibrant Spanish market. You will be instrumental in developing and executing innovative marketing campaigns that not only maximize brand visibility and commercial performance but also deeply resonate with consumers, driving excitement and loyalty.
About the Role
Join a forward-thinking team dedicated to connecting audiences with their favorite stories through compelling consumer products. In this pivotal role, you will leverage your deep understanding of the Spanish retail landscape to craft and implement impactful marketing strategies. You will be at the forefront of driving consumer engagement and sales, collaborating with a diverse range of partners to create memorable campaigns that connect with audiences and deliver tangible results, directly contributing to the success and reach of popular entertainment properties.
What You’ll Do
- Develop and execute comprehensive 360° retail marketing campaigns across mass-market, specialist, and e-commerce channels.
- Define the optimal marketing and media mix for retail campaigns, encompassing in-store communications, e-commerce activations, social commerce initiatives, and launch events.
- Manage the complete lifecycle of omnichannel marketing initiatives that support key entertainment titles.
- Oversee and strategically manage the retail marketing budget, ensuring effective allocation and a strong return on investment.
- Collaborate closely with licensees to implement retail-specific campaigns and seamlessly integrate partner activities into broader marketing strategies.
- Cultivate robust relationships with retailers, licensees, agencies, and cross-functional internal teams to ensure the successful delivery of campaigns.
- Apply your expertise in retail strategies and consumer trends to develop innovative yet commercially viable marketing solutions.
- Drive consumer engagement and boost sales through diverse digital marketing activities, including social media campaigns, influencer partnerships, Search Engine Optimization (SEO), display advertising, sponsored products initiatives, and custom content creation.
- Champion the overarching retail marketing strategy, fostering an environment of creativity, innovation, and best practices.
- Partner with creative agencies and internal teams to conceptualize and develop compelling marketing concepts and assets.
- Effectively manage multiple projects concurrently, ensuring all deliverables meet deadlines within a dynamic and fast-paced environment.
What You’ll Bring to the Team
- A minimum of 8 years of marketing experience within one or more of the following sectors: consumer products, licensing, retail, partnerships, or entertainment.
- Profound understanding of the Spanish retail market, including mass-market, specialist, and e-commerce retailers.
- Demonstrated experience working with major retailers within the Spanish market.
- Excellent knowledge of the licensing landscape and current retail and consumer trends.
- Broad marketing expertise across various disciplines, including retail marketing, social and digital marketing, in-store marketing, influencer marketing, and Public Relations (PR).
- Strong commercial acumen combined with exceptional creative judgment.
- Outstanding organizational and project management skills, with a proven ability to manage multiple priorities and deadlines effectively.
- Comfort working collaboratively with internal stakeholders, external partners, and agencies.
- Willingness to travel regularly within Spain and occasionally across the EMEA region.
- Fluency in both English and Spanish is essential.
About Aquent Talent:
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.
Client Description
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Our Client is the world’s leading streaming entertainment service. Headquartered in California, they’re proud of their unique company culture. This organization has offices all over the world, and has continued to grow for almost 25 years. They now play an active role in production and distribution of original and award-winning content.
Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.
#LI-Hybrid
Consumer Products Marketing Specialist - Spanish Speaking [AQ-11870] employer: Aquent UK
Aquent is an exceptional employer that prioritises employee welfare and operational excellence, offering a dynamic work environment where creativity and innovation thrive. With comprehensive benefits programs, including subsidised health plans and retirement matching, employees are supported in their personal and professional growth. The inclusive culture fosters collaboration and values diverse perspectives, making it an ideal place for those looking to make a meaningful impact in a multinational setting.
StudySmarter Expert Advice🤫
We think this is how you could land Consumer Products Marketing Specialist - Spanish Speaking [AQ-11870]
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Aquent UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Aquent UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Aquent UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Aquent UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Consumer Products Marketing Specialist - Spanish Speaking [AQ-11870]
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Aquent UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Aquent UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Aquent UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Aquent UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Aquent UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Aquent UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
