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For Companies At a Glance
- Tasks: Dive into data to uncover marketing trends and craft compelling stories.
- Company: Join a global cloud software leader driving creative innovation across industries.
- Benefits: Enjoy a flexible work environment with a commitment to inclusivity and support for all applicants.
- Why this job: Make an impact by transforming data into actionable insights that shape business strategies.
- Qualifications: 5+ years in Data Analytics or Marketing Analytics; strong B2B marketing knowledge required.
- Other info: Aquent values diversity and is an equal opportunities employer, welcoming all applicants.
The predicted salary is between 36000 - 60000 £ per year.
Job Responsibilities:
- Explore client’s data infrastructure, extract necessary data, perform data analysis, and visualise findings to understand key marketing patterns and trends, developing compelling data-driven stories.
- Summarise analysis on customer needs, product positioning, campaign performance, market trends, and competition in regular, actionable, and engaging business updates.
- Communicate the story behind the numbers to a variety of business partners, influencing and inspiring corrective actions in business strategy.
- Acquire, summarise, and circulate key takeaways from primary research and market trend analysis, working closely with the marketing research team.
- Bring key marketing insights to life to drive account penetration and upsell motions, enhancing customer lifetime value (LTV).
- Understand and communicate what drives performance and identify opportunities for product marketing messaging.
- Partner with the marketing team to create data-driven campaigns that optimise prospect conversion.
- Build feedback loops to highlight knowledge gaps and drive future analysis and research.
Skills:
- Strong knowledge of B2B marketing and sales is essential.
- Excellent communication and presentation skills are a key requirement.
- Proficient in data analysis, with a passion for uncovering significant patterns and meaningful insights.
- A proactive self-starter with a continuous learning mindset, capable of working in a virtual environment.
- Exceptional attention to detail, ability to manage multiple datasets and data requests, and flexibility to respond quickly and meticulously.
- Ability to manage stakeholders (Director+ level) autonomously and navigate a matrix environment across time zones.
- Proficiency in CRM tools (e.g., Salesforce or Microsoft Dynamics) is mandatory.
- Experience in data visualisation is required, with Power BI strongly preferred.
- Proficiency in SQL, Hive, or Azure Databricks is highly desirable.
Education & Experience:
- 5+ years of relevant work experience in Data Analytics, Consulting, or Marketing Analytics.
- Experience in B2B SaaS marketing and sales analytics is highly preferred.
- An MBA is preferred.
If this sounds like you, contact the Aquent team today!
The next steps will be shared with shortlisted candidates. Thank you for taking the time to apply.
Client Description
A multinational cloud-based software company specialising in a series of products designed to drive creative innovation across multimedia. Used by millions around the world for personal and professional use across all industries.
Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.
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B2B Marketing Analytics Manager employer: Aquent GmbH
Contact Detail:
Aquent GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Marketing Analytics Manager
✨Tip Number 1
Familiarize yourself with the latest trends in B2B marketing analytics. Understanding current market dynamics and how they influence data-driven decision-making will help you stand out during discussions with potential employers.
✨Tip Number 2
Showcase your experience with CRM tools like Salesforce or Microsoft Dynamics. Be prepared to discuss specific examples of how you've used these tools to drive marketing insights and improve campaign performance.
✨Tip Number 3
Highlight your proficiency in data visualization, especially with Power BI. Consider preparing a portfolio of visualizations that demonstrate your ability to turn complex data into compelling stories that influence business strategies.
✨Tip Number 4
Network with professionals in the B2B SaaS space. Engaging with industry peers can provide valuable insights and potentially lead to referrals, making it easier for you to land an interview with us at StudySmarter.
We think you need these skills to ace B2B Marketing Analytics Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and skills required for the B2B Marketing Analytics Manager position. Tailor your application to highlight your relevant experience in data analysis, B2B marketing, and communication.
Highlight Relevant Experience: In your CV and cover letter, emphasize your 5+ years of experience in Data Analytics or Marketing Analytics. Be specific about your achievements in previous roles, especially those related to data visualization and CRM tools like Salesforce or Microsoft Dynamics.
Showcase Your Skills: Clearly demonstrate your proficiency in data analysis and visualization tools such as Power BI, SQL, or Azure Databricks. Provide examples of how you've used these skills to uncover insights and drive business decisions.
Craft a Compelling Cover Letter: Write a cover letter that tells a story about your passion for data-driven marketing. Discuss how your proactive approach and attention to detail have led to successful outcomes in past projects, and how you can bring that same energy to the new role.
How to prepare for a job interview at Aquent GmbH
✨Understand the Data Landscape
Before the interview, familiarize yourself with the client's data infrastructure and the types of data you might be working with. Be prepared to discuss how you would extract and analyze this data to uncover marketing patterns and trends.
✨Communicate Effectively
Since excellent communication skills are a key requirement, practice explaining complex data insights in simple terms. Think about how you can tell a compelling story with data that resonates with various business partners.
✨Showcase Your Technical Skills
Be ready to demonstrate your proficiency in data analysis tools and CRM systems like Salesforce or Microsoft Dynamics. Highlight your experience with data visualization tools, especially Power BI, and any relevant SQL or data processing skills.
✨Prepare for Stakeholder Management
Given the need to manage stakeholders at the Director+ level, think of examples from your past experiences where you successfully influenced business strategy. Be prepared to discuss how you navigate complex environments and manage multiple datasets.
