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- Tasks: Join our team to develop and implement exciting Paid Media strategies across multiple channels.
- Company: We're a leading cloud-based software company driving creative innovation for millions globally.
- Benefits: Enjoy flexible work options, inclusive culture, and opportunities for personal growth.
- Why this job: Be part of a dynamic team that values creativity and innovation in marketing.
- Qualifications: Five years' experience in Paid Social campaigns and strong analytical skills required.
- Other info: We support inclusivity and welcome applications from diverse backgrounds.
The predicted salary is between 43200 - 72000 £ per year.
The EMEA Growth Marketing Team is seeking a passionate and highly motivated Paid Media Manager to work alongside the team to develop and implement the Paid Media strategy for our EMEA Digital Media business. Reporting to the Principal Advertising Manager for Creative Cloud, you will help craft thoughtful and exciting strategies for multi-channel media executions across the full funnel, working with our agency partners to implement these to an outstanding standard. You will need to demonstrate proficiency in digital media channels, including Display & Paid Social, to ensure recommendations are consistently delivered while maintaining oversight of campaign performance and sharing insights with the wider business.
What you’ll do:
- Support all aspects of strategy, planning and execution of media planning to grow top-of-funnel and usage-based metrics for our key products.
- Manage creative handoffs for promotions, paid media creative refreshes and product launches, collaborating closely with internal teams, creative/media agencies and media platforms.
- Communicate regularly with our media & creative agencies and internal teams on campaign performance, optimisations and delivery status, delivering against media goals measured across the funnel, ensuring wider teams are aware of the latest trends we are seeing in our campaigns.
- Understand our audiences and ensure they receive relevant, engaging and creative content.
- Lead on testing methodologies, reporting requirements and tracking needs to ensure full impact and efficiency across all our campaigns.
- Be vocal in marketing review forums, delivering campaign insights in weekly, monthly and quarterly business reviews.
- Help to drive innovation through our media plans, working with our agency and key partners to unlock new creative testing opportunities.
- Closely collaborate with your manager, regional marketing, web, creative and campaign teams to ensure we are fully aligned, supported and maximising our efforts.
What’s needed to succeed:
- Experience at an agency, publisher, vendor or client with a minimum of five years’ experience running Paid Social campaigns.
- Strong numerical skills, with the ability to uncover actionable performance and creative insights.
- Exceptional attention to detail is essential to excelling in this role.
- Excellent written and oral communication skills.
- Outstanding interpersonal skills with an ability to deliver results working with cross-functional teams.
- Understanding of how paid media integrates with other marketing channels.
- Proficiency in Microsoft Office applications – can comfortably build reports in Excel and presentations in PowerPoint.
- Organised and capable of balancing multiple projects and requests.
- History of self-direction, creativity and ability to meet or exceed goals.
- Knowledge and proficiency in European languages is a bonus but not essential.
The next steps will be shared with shortlisted candidates. Thank you for taking the time to apply.
Acquisition Media Manager (Paid Media) employer: Aquent GmbH
Contact Detail:
Aquent GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Acquisition Media Manager (Paid Media)
✨Tip Number 1
Familiarise yourself with the latest trends in paid media, especially in Display and Paid Social. This will not only help you understand the landscape but also allow you to speak confidently about innovative strategies during interviews.
✨Tip Number 2
Network with professionals in the digital marketing space, particularly those who have experience in EMEA markets. Engaging with industry peers can provide insights and potentially lead to referrals that could boost your application.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past, focusing on your role in strategy development and execution. Highlighting measurable outcomes will demonstrate your ability to drive results effectively.
✨Tip Number 4
Showcase your proficiency in data analysis by being ready to discuss how you've used numerical insights to optimise campaigns. This will illustrate your analytical skills and attention to detail, which are crucial for this role.
We think you need these skills to ace Acquisition Media Manager (Paid Media)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid media management, particularly with digital channels like Display and Paid Social. Use specific examples of campaigns you've managed and the results achieved.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Mention your understanding of their audience and how you can contribute to their media strategy. Be sure to include any innovative ideas you have for their campaigns.
Showcase Your Analytical Skills: In your application, emphasise your strong numerical skills and ability to derive actionable insights from campaign performance data. Provide examples of how you've used data to optimise campaigns in the past.
Highlight Communication Skills: Since the role requires regular communication with internal teams and agencies, make sure to demonstrate your excellent written and oral communication skills in your application. Consider including examples of successful collaborations or presentations you've delivered.
How to prepare for a job interview at Aquent GmbH
✨Showcase Your Paid Media Expertise
Make sure to highlight your experience with Paid Social campaigns during the interview. Be prepared to discuss specific campaigns you've managed, the strategies you implemented, and the results you achieved. This will demonstrate your proficiency in digital media channels.
✨Demonstrate Analytical Skills
Since strong numerical skills are essential for this role, come equipped with examples of how you've used data to uncover actionable insights. Discuss how you've tracked campaign performance and optimised strategies based on your findings.
✨Communicate Effectively
Given the importance of communication in this role, practice articulating your thoughts clearly and concisely. Prepare to discuss how you've collaborated with cross-functional teams and agencies, ensuring everyone is aligned on campaign goals and performance.
✨Be Ready to Discuss Innovation
The role requires driving innovation through media plans, so think about creative testing opportunities you've explored in the past. Be ready to share ideas on how you can bring fresh perspectives to the company's media strategies.
