PR & VIP EXECUTIVE

Responsibilities and general duties:

1. Propose and participate in the development of an effective Press & PR strategy plan for the market in collaboration with the Headquarter.

2. Build and maintain strong relationships with key press, identifying opportunities for high visibility brand and product stories across the market.

3. Proactive story pitching, ensuring product mentions in top-tier media.

4. Build and develop brand awareness through key editors, VIPs, stylists, influencers & KOLs.

5. Bring in relevant PR and talent opportunities for the brand.

6. Coordinate product PR activities for the dedicated market (including various special projects, press days, events and collaborations).

7. Manage all corporate-related activities for the dedicated market in collaboration with the Press and PR Team.

8. Monitor print and online coverage and stay alert on Press & PR happenings, regularly update the database.

9. Conduct Press reviews/analysis & reports.

Profile:

1. At least 5 years of experience in a similar role.

2. Successful studies in Communication, Marketing, Media studies or related fields.

Must have:

1. Excellent communication skills.

2. Positive, energetic, solution-oriented with a “can do” attitude.

3. Organizational skills and ability to handle multiple tasks and meet tight deadlines.

4. Keen eye for details.

5. Strong contacts with relevant press, talents, and leaders within the luxury industry.

6. Excellent organizational and planning skills, ability to deal with situations where multitasking is frequently required.

7. Ability to build strong relationships with key people and the internal PR team.

8. Excellent PC skills and sensitivity to new technologies.

9. Excellent knowledge of English is required. Additional languages are desirable.

10. Industry background in luxury/consumer goods is a plus.

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