At a Glance
- Tasks: Lead marketing and communications for a pioneering medical cannabis company.
- Company: Join Aqualitas, a certified leader in the cannabis industry focused on quality and sustainability.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Dynamic, collaborative environment with a commitment to diversity and inclusion.
- Why this job: Make an impact in a rapidly evolving industry while working with a passionate team.
- Qualifications: 5+ years in marketing/communications; experience in e-commerce and analytics is a plus.
The predicted salary is between 50000 - 60000 £ per year.
Aqualitas Inc. is an award-winning, EU-GMP and DEL certified, Canadian licensed producer of a wide range of medical cannabis products. As a wholly owned subsidiary of Wellford, Aqualitas® is Clean Green Certified® and committed to quality, sustainability, and balance. Wellford, headquartered in London, UK, is a medical cannabis company with established pharmaceutical distribution in the UK and Europe. The Aqualitas & Wellford combination creates a fully vertically integrated, global medical cannabis company from seed to patient.
We are currently looking for a Marketing and Communications Manager who will work closely with the sales personnel on the medical and retail product lines, as well as external agencies.
Responsibilities
- Reporting to the CMO, your work will include, but not be limited to the following:
- Develop, edit, proofread content for internal and external communications materials
- Coordinate corporate communications activities
- Support senior management team with communications strategy and counsel
- Assist internal teams with content creation (e.g. sales brochures or patient communications)
- Support the creation and maintenance of communications materials to support our mission, vision and values
- Prepare and maintain strategic communications plans (e.g. corporate, internal, crisis)
- Maintain ongoing knowledge of the cannabis industry relating to regulations, policies, trends, issues, etc. that are relevant to Aqualitas’ interests
- Ensure marketing and promotional materials are compliant with the Cannabis Act and Regulations
- Ensure public-facing materials align with our brand, vision, and values
- Social Media
- Establish presence across main social media platforms for Aqualitas– Facebook, Twitter, Instagram, LinkedIn
- Develop and maintain social media content
- Interact with social media followers (public facing comments and questions and direct messages)
- Liaise with external agencies with social media support
- Media Relations
- Manage media requests
- Prepare Aqualitas personnel for media appearances
- Prepare and distribute media releases; pitch media
- Media monitoring
- Manage corporate speaking requests and prepare speaker materials as required
- Working with graphic designers, prepare corporate materials such as media and investor kits, brochures, banners, videos, etc.
- Maintain websites, particularly content associated with online presence
- Monitor and manage Aqualitas general email inquiries
- Plan and direct marketing initiatives; conduct marketing/business development activities including market research, identification and assessment of new opportunities, competitor analysis, business case development, proposal preparation and management
- Maintain brand data
- Develop custom brand management plans for each product
- Assist to design in-store marketing information or displays
- Maintain contact with vendors and distributors to get critical input on how product design and implementation can be improved
- Work closely with advertising agencies to manage brand campaigns
- Adhere to all Policies, Standard Operating Procedures, Work Instructions, Good Production Practices (GPP) and Good Manufacturing Practices (GMP).
Qualifications and Educational Requirements
- Bachelor’s Degree (or equivalent experience) in Marketing, Communications or related field
- 5+ years’ progressive experience in marketing and communications
- Experience in lifecycle marketing, e-commerce experience and website design, and analytical background including Google Analytics and Hubspot
- Intermediate skills in art direction and/or layout and design software
- Exceptional verbal and report presentation abilities
- Extensive experience in packaging design, retail display creation and strategic advertising plans
Skills Requirements
- Ability to work in a fast-paced, collaborative, team-oriented environment
- Knowledge of the Cannabis Industry and regulatory frameworks is an asset
- Highly organized, detail-oriented and able to manage/execute multiple ongoing projects
- Ability to quickly prioritize and react to changing dynamics and communicate priorities to key internal and external stakeholders
- Exceptional ability to work with the public with confidence and enthusiasm
- Ability to act independently and as a team member
- Attention to detail and accuracy including thorough documentation abilities
- Adaptability and flexibility
- Ability to prioritize activities and adjust priorities on short notice
- Excellent comprehension, communication and interpersonal skills
Location
Hybrid; Occasional travel to Brooklyn, Queens County, NS area.
Compensation
To be determined based on skills and experience.
Status and Hours
Permanent, 40hrs per week. Successful applicants must provide satisfactory background and reference checks.
Aqualitas welcomes and encourages diversity. Should you require an accommodation in any aspect of our selection process, please let us know. We appreciate the interest of all candidates; however, we will only be contacting those that best fit our requirements. Resumes will be kept for consideration for six months.
MANAGER MARKETING & COMMUNICATIONS in London employer: Aqualitas Inc.
Aqualitas Inc. is an exceptional employer that fosters a dynamic and inclusive work culture, offering employees the chance to thrive in the rapidly evolving cannabis industry. With a focus on professional growth, team collaboration, and innovative marketing strategies, you will have the opportunity to make a meaningful impact while enjoying the flexibility of hybrid work arrangements in the beautiful Brooklyn, NS area. Join us to be part of a forward-thinking company that values creativity and compliance in equal measure.
StudySmarter Expert Advice🤫
We think this is how you could land MANAGER MARKETING & COMMUNICATIONS in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Aqualitas Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Aqualitas Inc. are looking for.
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✨Attend Industry Events
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We think you need these skills to ace MANAGER MARKETING & COMMUNICATIONS in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Aqualitas Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
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Demonstrate Your Understanding of Aqualitas Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Aqualitas Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Aqualitas Inc.
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✨Know Your Digital Tools Inside Out
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✨Be Ready for Scenario-Based Questions
At Aqualitas Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
