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For Companies At a Glance
- Tasks: Lead digital marketing strategies and enhance customer engagement across our vibrant restaurant brands.
- Company: Join Aqua Restaurant Group, a dynamic collection of restaurants in iconic cities worldwide.
- Benefits: Enjoy discounts, birthday leave, ongoing training, and financial wellness perks.
- Why this job: Be at the forefront of digital transformation in the hospitality industry.
- Qualifications: Experience in CRM or lifecycle marketing, ideally in hospitality or retail.
- Other info: Work in a lively environment with opportunities for personal and professional growth.
The predicted salary is between 25445 - 29554 £ per year.
Aqua Restaurant Group is home to a unique collection of restaurants and bars in vibrant cities like London, Paris, Hong Kong, New York, Miami, and Dubai. At Aqua, we offer passionate culinary and hospitality professionals the chance to grow their careers and explore new opportunities.
As our Digital Marketing & CRM Manager, you will be assisting the Global Head of Digital Marketing in implementing the digital strategy across our restaurant brands globally, to support all aspects of the digital marketing efforts. You will lead customer lifecycle strategy, CRM operations, and digital transformation projects across UK venues. This role bridges the gap between performance marketing and customer retention through data-driven segmentation, automation, and project delivery.
The position will be based in our Head Office located on Borough High Street, neighbouring the Shard and a stone’s throw away from the historic Borough Market. Our head office is conveniently next to Borough station, and a 5-minute walk away from London Bridge station – making it well connected to Central and Greater London. Part of the job also involves frequenting our incredible venues across Central and West London, with restaurants never over half an hour away from our Head Office.
What We Bring To The Table
- Dine with us: Enjoy discounts at all Aqua venues
- Celebrate YOU: Take your birthday off and earn additional long service leave
- Grow with us: Ongoing training and development to support both your professional and personal development
- Financial well-being: Manage your pay with ease through Wagestream & enhance your financial knowledge
- Breaks: Food provided during your breaks - Restaurant perk
- Work out: Discounted gym membership
- Lunch & Learn: Head Office perk
- Share the Talent: Bring a friend on board and earn £500
Your Day At Aqua
- Develop and execute CRM and segmentation strategies to drive repeat visits, loyalty and increased customer lifetime value through app, membership and automated multi-channel journeys
- Analyse customer behaviour to identify opportunities for improved engagement, retention, and revenue growth across the customer lifecycle
- Establish and manage data frameworks across UK venues, ensuring GDPR compliance, data quality, platform integration and clear KPIs for retention and performance reporting
- Lead key digital projects including multisite website migration, repeat guest initiatives, and gifting programmes, coordinating agencies and stakeholders to deliver on time and budget
- Collaborate with performance marketing and senior leadership to align CRM with paid media, shape digital strategy, explore new loyalty and partnership opportunities, and stay ahead of industry trends
We Are Looking For Someone Who
- Has CRM or lifecycle marketing experience, ideally within hospitality, retail, or multi-location businesses
- Hands-on experience with CRM platforms (Klaviyo, Mailchimp, Braze, or similar)
- Strong understanding of customer segmentation, RFM analysis, and predictive modelling
- Working knowledge of paid advertising platforms (Meta, Google Ads)
- Experience with data management, analytics tools (GA4, Tableau, Looker), and MarTech stack integration
- Project management experience, including coordinating technical implementations
You will be paid £25,445.64 per annum. In addition, you can be a part of the venue’s Tronc system, which may give you up between £24,554.36 and £29,554.36 extra per year. All applicants must be eligible to live and work in the UK. Aqua Restaurant Group welcomes individuals from all backgrounds and is committed to creating an inclusive work environment. If you require reasonable adjustments to make your experience more accessible, please let us know. Apply today as a Digital Marketing & CRM Manager and be part of Aqua’s global culinary adventure!
Digital Marketing & CRM Manager employer: Aqua Restaurant Group
Contact Detail:
Aqua Restaurant Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing & CRM Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up social media groups related to digital marketing and CRM. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your expertise in CRM and digital marketing. This can be a great conversation starter during interviews and shows potential employers what you can bring to the table.
✨Tip Number 3
Don’t just apply – engage! When you find a role you love, reach out to the hiring manager or someone in the team via LinkedIn. A friendly message expressing your enthusiasm can make you stand out from the crowd.
✨Tip Number 4
Keep it local! Since this role is based in London, make sure to highlight your knowledge of the local market and any relevant experience you have with UK venues. It shows you’re not just a fit for the role, but also for the location!
We think you need these skills to ace Digital Marketing & CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing & CRM Manager role. Highlight your experience with CRM platforms and customer segmentation, as these are key for us at Aqua. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing in the hospitality sector. Share specific examples of your past successes and how they relate to the role we're offering.
Showcase Your Data Skills: Since data-driven decision-making is crucial for this position, make sure to showcase your experience with analytics tools like GA4 or Tableau. We love seeing how you’ve used data to drive customer engagement and retention in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the Aqua family!
How to prepare for a job interview at Aqua Restaurant Group
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM platforms mentioned in the job description, like Klaviyo or Mailchimp. Be ready to discuss your hands-on experience and how you've used these tools to drive customer engagement and retention.
✨Showcase Your Data Skills
Prepare to talk about your experience with data management and analytics tools such as GA4 or Tableau. Bring examples of how you've used data to inform marketing strategies and improve customer lifecycle management.
✨Understand the Hospitality Landscape
Familiarise yourself with the hospitality industry, especially trends in digital marketing and customer retention. Being able to discuss how these trends can be applied to Aqua's unique restaurant brands will show your genuine interest and insight.
✨Project Management Prowess
Be ready to share specific examples of projects you've managed, particularly those involving digital transformation or multi-channel strategies. Highlight your ability to coordinate with various stakeholders and deliver results on time and within budget.
