At a Glance
- Tasks: Lead marketing and outreach for an AI-powered Learning Management System.
- Company: Join Aqovia, a forward-thinking EdTech firm making real-world impact.
- Benefits: Drive national educational progress with clear career growth opportunities.
- Other info: Collaborative culture that values diverse viewpoints and innovation.
- Why this job: Be a champion for digital education and inspire cultural change.
- Qualifications: 3-5 years in public sector engagement or B2G marketing, fluent in English.
The predicted salary is between 40000 - 50000 £ per year.
Why Join Aqovia? We don’t just build software, we engineer impact. Aqovia is an international technology firm and strategic incubator creating real-world value through AI, data, and bespoke software solutions. By joining our UK team, you’ll work within an innovative, forward-thinking ecosystem that shapes the industries of tomorrow.
The Role
We are looking for a proactive Marketing and Outreach Lead to join our team. In this role, you will lead stakeholder engagement, community mobilisation, and wide-scale adoption for our AI-powered Learning Management System (LMS). Implementing technology at a national scale is about more than technical excellence; it requires navigating complex public sector frameworks and inspiring cultural change. Serving as a primary project ambassador, you will interface with high-level officials, regional education leaders, and local communities to ensure this digital tool becomes a deeply integrated and trusted cornerstone of the education landscape.
What You Will Do
- Government & Stakeholder Relations: Coordinate with Ministry representatives and District Education Officers to secure project endorsements. Translate complex AI performance data into accessible impact stories and executive briefs for government leadership.
- Community & Field Outreach: Oversee interactive workshops and field roadshows across urban and rural sectors. Build trust with parents and school committees using accessible communication tools, such as WhatsApp and localised narratives.
- Change Management & Adoption: Develop tailored messaging in Urdu and regional dialects that positions AI features as essential digital assistants meant to streamline, rather than replace, the educator's role.
- Campaign & Content Creation: Capture and share compelling multimedia success stories showcasing the platform's tangible impact on students and teachers. Highlight accessibility features like offline functionality to suit local connectivity constraints.
What We Are Looking For
Essential Criteria:
- Professional Experience: 3 to 5 years of experience in public sector engagement and/or B2G (Business-to-Government) marketing, specifically linked to EdTech or international development programmes.
- Public Sector Knowledge: Proven experience collaborating with governmental bodies or relevant international development agencies.
- Language Skills: Complete professional fluency in English is required.
- Mobility: A readiness to travel internationally as required for localised training, community events, and on-site project verification.
- Communication: Exceptional storytelling, negotiation, and relationship-building skills, with the empathy to connect with both senior bureaucrats and local educators.
Desirable Attributes:
- An existing professional network within federal or provincial education departments.
- Familiarity with LMS frameworks and a genuine passion for the potential of Generative AI in democratising education.
- Experience managing data-led campaigns via specialised channels such as WhatsApp Business APIs and localised SMS platforms.
What We Offer
- Real Impact: The opportunity to drive outreach for a high-visibility project delivering national educational progress.
- Growth Opportunities: Clear pathways for long-term career development and professional advancement within an international firm.
- Collaboration Culture: A supportive environment built on teamwork, transparent communication, and innovation.
Equal Opportunity Employer
At Aqovia, we believe engineering excellence is driven by diverse viewpoints. We welcome candidates from all backgrounds and are committed to maintaining an inclusive culture where everyone feels welcome, valued, and empowered to excel. Ready to champion the future of digital education? Apply today.
Marketing and Outreach Lead (EdTech & LMS) employer: Aqovia UK Limited
Aqovia is an exceptional employer that empowers its employees to make a real impact in the EdTech sector. With a strong focus on innovation and collaboration, our UK team thrives in a supportive environment that fosters professional growth and development. Join us to be part of a diverse culture where your contributions are valued, and you can help shape the future of digital education.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing and Outreach Lead (EdTech & LMS)
✨Tip Number 1
Network like a pro! Reach out to your connections in the EdTech space, especially those who have experience with public sector engagement. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show up and shine! Attend industry events, workshops, or webinars related to education technology. Engaging with others in person can help you make a lasting impression and showcase your passion for the field.
✨Tip Number 3
Tailor your pitch! When you get the chance to speak with potential employers, highlight your experience in community mobilisation and stakeholder engagement. Make it clear how your skills align with their mission to drive educational impact.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our innovative team at Aqovia.
We think you need these skills to ace Marketing and Outreach Lead (EdTech & LMS)
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in public sector engagement and EdTech. We want to see how your skills align with the role of Marketing and Outreach Lead, so don’t hold back on showcasing relevant projects!
Showcase Your Storytelling Skills:Since communication is key for this role, use your application to demonstrate your storytelling abilities. Share examples of how you've effectively engaged stakeholders or communities in the past. We love a good narrative that shows your impact!
Highlight Your Network:If you have connections within education departments or relevant agencies, mention them! We value candidates who can leverage their professional networks to drive outreach and engagement, so let us know how you can bring that to the table.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details directly and ensures you’re considered for the role. Plus, it’s super easy – just follow the prompts and you’re good to go!
How to prepare for a job interview at Aqovia UK Limited
✨Know Your Audience
Before the interview, research Aqovia and their mission in the EdTech space. Understand their AI-powered LMS and how it impacts education. This will help you tailor your responses to show that you're not just a fit for the role, but also passionate about their vision.
✨Showcase Your Storytelling Skills
As a Marketing and Outreach Lead, storytelling is key. Prepare examples of how you've successfully engaged stakeholders or communities in the past. Use specific metrics or outcomes to illustrate your impact, making sure to connect these stories to the role's requirements.
✨Prepare for Change Management Questions
Expect questions around change management and community mobilisation. Think of instances where you've navigated complex frameworks or inspired cultural change. Be ready to discuss your approach to building trust and communicating effectively with diverse audiences.
✨Demonstrate Your Communication Skills
Since the role requires exceptional communication, practice articulating your thoughts clearly and confidently. You might be asked to explain complex concepts simply, so consider how you would translate technical jargon into accessible language for various stakeholders.
