Recruitment Marketing Manager - 12 Month Fixed Term Contract in Guildford

Contract type: 12‑month fixed term contract

Location: Guildford

Salary: £43,000 - £50,500 per annum

Working arrangements: Hybrid - 2 days in the office per week

Do you love combining creativity with data to deliver campaigns that make a measurable impact? Are you ready to lead targeted recruitment marketing that attracts the right talent at the right time? You enjoy turning insight into action. You create campaigns that reach the right people, in the right places, at the right time. You use data to make clear decisions and you care about inclusive outcomes. If that sounds like you, this role gives you the chance to shape how AQA attracts great candidates during a key period of organisational change and government curriculum reform.

Purpose of the role

As a key member of the Internal Talent Acquisition team at AQA, you will design and deliver recruitment marketing that raises awareness of AQA, improves candidate engagement, and increases quality applications. Your work will support AQA's mission to help learners of all abilities by bringing in the skills and perspectives that help us serve schools and students better.

Key responsibilities

• Planning and delivering targeted attraction campaigns end to end across priority roles and segments, then reporting on reach, quality and conversion from application to hire.
• Owning and optimising attraction spend within the Resourcing and Talent budget, shifting investment by channel based on performance data and agreed goals.
• Creating and adapting campaign assets such as short videos, landing pages and email journeys, and working with internal teams and suppliers to deliver activity on time and within budget.
• Managing external creative agencies and ensuring campaigns align with AQA's tone of voice and brand standards.
• Supporting strategic campaigns for high‑volume recruitment and roles linked to curriculum reform.

You’ll thrive in this role if you can:

• Deliver paid LinkedIn and Google Ads campaigns end to end, including targeting, creative testing, and accurate performance tracking.
• Use Google Analytics and LinkedIn Campaign Manager to monitor results, apply A/B testing, and optimise campaigns for better conversion.
• Manage attraction budgets and supplier relationships, ensuring spend delivers measurable ROI.
• Create engaging assets (video and static) using Canva or similar tools, and work confidently with external agencies.
• Turn technical insights into clear recommendations for non-marketing stakeholders, with curiosity for tech-enabled solutions and emerging tools like AI.
• Ideally, bring experience with Employee Value Proposition (EVP) development and an understanding of the education sector (or the ability to learn quickly).

What’s in it for you

You will influence how AQA tells its story to candidates and see the results in better hiring. You’ll have:

• Impactful work shaping attraction for Core, Temporary and Associate hiring during a key period of curriculum reform.
• Growth and learning through varied campaigns and cross‑functional projects.
• Flexibility with hybrid working and a 35‑hour week.
• Time to rest with 25 days' annual leave rising to 30 with service plus bank holidays and Christmas closure.
• Benefits that support you including an excellent contributory pension, life assurance, BUPA PMI and a Health Cash Plan.

Diversity and inclusion statement

At AQA, we are committed to fostering a workplace that celebrates diversity and promotes equity and inclusion. We believe that a diverse team brings richer perspectives and drives better outcomes. Our ED&I strategy ensures that everyone-regardless of religion, ethnicity, gender identity or expression, age, disability, sexual orientation, or background-is valued, respected, and empowered to thrive. We actively promote inclusive language, avoid stereotypes, and strive for representation across all dimensions of diversity. We welcome applications from individuals of all backgrounds and lived experiences.

Application process

To apply, please submit your CV and cover letter by 23:59 Sunday January 25th, 2026. As part of your application, you'll also complete a short questionnaire to help us understand your experience and approach. Interviews will include two stages:

• Stage 1: Week commencing 9 February (via Teams)
• Stage 2: Week commencing 26 February (face‑to‑face in Manchester or Guildford with a work sample task as part of the interview)