Marketing Executive in Guildford

At AQA, we’re committed to advancing education and we’re committed to our people. As the largest provider of academic qualifications in the UK, we mark over 10 million exam papers each year and it’s our people who make this happen.

Part Time – 3 days per week

Fixed Term Contract 12 months

Guildford

Salary: £21,900 – £24,000 (FTE £36,500 - £40,000)

Hybrid

Create campaigns that matter. Shape experiences that resonate. Join us as a Marketing Executive and help deliver smart, creative, integrated marketing activity that cuts through noise and delivers results. In this role, you will work for three days per week (Wednesday, Thursday and Friday) within a sociable and vibrant team. You’ll work across a mix of digital and offline channels to build engaging campaigns from concept to delivery. You’ll collaborate with marketing managers, analysts, and coordinators, all within a supportive, matrix-style environment. You’ll be hands-on with all aspects of campaign delivery from planning through to reporting and optimisation shaping the customer experience through well-crafted communication. You will own projects from start to finish – delivering on time, on brief and on budget.

• The satisfaction of working on high profile, highly visible campaigns for a charity that really makes a difference in the lives of our customers.
• A strong benefits package including up to 11.5 percent pension contribution, healthcare support, wellbeing programmes and volunteering opportunities.
• 25 days annual leave plus bank holidays, increasing with service, along with discretionary Christmas closure days.
• A 21-hour working week.

You will thrive here if:

• You can create integrated campaigns that deliver clear, measurable impact.
• You can use data and insight to continually optimise.
• You enjoy working across the full channel mix.
• You are curious and able to make recommendations, challenge thinking, and improve processes.

You’ll also build strong relationships across internal teams and with external agencies, making sure everything stays on brand and aligned with our organisational goals.

Diversity and inclusion at AQA: At AQA, we are committed to fostering a workplace that celebrates diversity and promotes equity and inclusion. We believe that a diverse team brings richer perspectives and drives better outcomes. Our ED&I strategy ensures that everyone, regardless of religion, ethnicity, gender identity or expression, age, disability, sexual orientation or background, is valued, respected and empowered to thrive. We actively promote inclusive language, avoid stereotypes and strive for representation across all dimensions of diversity. We welcome applications from individuals of all backgrounds and lived experiences.

How to apply: If you’re ready to bring fresh thinking, collaborate with talented colleagues, and deliver campaigns that genuinely move the needle — we’d love to hear from you. Upload your most recent CV with a cover letter explaining your motivations for this Marketing Executive role at AQA. Applications will close at 23:59 on Monday 06 April 2026. Interviews will be over two stages, an interview in the Guildford office (so that you can see where you will be working) in the week beginning 13 April. If that goes well, you will be invited to a “meet the team” opportunity. Apply now and help shape the next wave of impactful marketing. All applications will receive a response.

Summary: Responsible for successful and timely delivery of integrated campaign activity utilising a range of channels and incorporating all customer activity with an emphasis on digital channels such as social media, web, email. The scope of this role includes the delivery of teacher resources and content to support customers’ engagement and the proposition. Work collaboratively in a matrix structure to support ongoing monitoring of activity and campaign optimisation.

Landscape: Working alongside other Marketing Executives, Marketing Coordinators, and Deputy Marketing Managers, you will also work with the Marketing Operations team, to ensure scheduling and analysis is done on time. The Marketing & Brand teams consist of the Market Strategy team, the Marketing Operations team, and the Marketing Campaign team. The Marketing & Brand teams sit within the Corporate Affairs & Marketing directorate, which also includes Internal Communications, External Communications, and Policy & Public Affairs.

Activities: Develop creative and successful integrated campaigns, in collaboration with the Marketing Managers in a matrix structure, to meet the agreed business objectives. Work with the Marketing team to effectively schedule delivery of activity to time and budget, including all content to support all customer engagement activity. Develop impactful copy and content to support a range of promotional customer activities across a range of online and offline channels, working with marketing teams, and subject experts as required. Manage and deliver the effective day to day running of integrated tactical campaigns from concept to completion, ensuring they are delivered on time, to brief, on budget and meeting the pre-agreed objectives and ROI. Manage and continually monitor activity responding to market needs including reviewing against competitor campaign activity and ensure key stakeholders are updated. Responsible for monitoring marketing channels and working in collaboration with the marketing team to take appropriate actions in-line with business objectives. Work with the Marketing Analyst and Marketing Managers to produce analysis to continually optimise activity to achieve agreed targets and make recommendations for future improvements. Identify and make recommendations for improvements to processes to improve efficiencies and effectiveness. Ensure internal stakeholders are up to date and briefed to handle customer enquiries efficiently and effectively. Manage the working relationships with internal departments and external agencies ie commissioning agencies and/or third parties and managing their output. Manage email communications including the creation of segments and contact lists using Microsoft Dynamics. Ensure work is on brand, follows our house style and guidelines, as well as incorporating our core values.

Need to know (to be successful in this role, you will need to know): Work with others to achieve the organisation and team vision, contributing expertise and developing self and others to achieve excellence. Challenges self and others to create solutions and strives for improved ways of working. Understands individual part to play in achieving success; takes ownership and accepts accountability. Successful track record of managing and delivering complex, high profile, projects across a range of media and audiences (ie acquisition and retention). Experience and familiarity with the full channel mix, with an emphasis on digital channels such as social media, web and email and a thorough understanding of SEO, PPC and mobile marketing techniques. The ability to work with internal stakeholders to support effective delivery.