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- Tasks: Build and engage vibrant communities across social media platforms while creating compelling content.
- Company: Join Aster, a leading decentralised exchange in the crypto space.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Why this job: Be at the forefront of crypto culture and make a real impact in community building.
- Qualifications: 3-5 years in social media management with a strong grasp of crypto and DeFi.
- Other info: Fast-paced, dynamic environment perfect for creative and proactive individuals.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Social Media & Community Specialist role at APX (Now Aster)
Aster is the foremost decentralized exchange for crypto derivatives on major blockchains like BNB Chain and Arbitrum. Offering both order book and on-chain perpetuals, Aster empowers traders and stakers with unparalleled opportunities. Elevate trading with up to 1001x leverage, zero slippage and competitive fees. Amplify liquidity provider (LP) returns with the highest yield among perpetual trading platforms with majority-stablecoin LP pools.
Responsibilities
- Community Building & Engagement
- Build, manage, and scale active communities across platforms (Discord, Telegram, Twitter/X, etc.)
- Develop and execute engagement campaigns, events, and AMAs to drive user participation
- Foster healthy discussions, provide timely updates, and respond to inquiries
- Design and manage ambassador programs to empower community leaders and advocates
- Identify, nurture, and support power users and key opinion leaders
- Content & Communication
- Monitor narratives and trends in the DeFi industry to create relevant daily content
- Translate complex Web3/crypto concepts into accessible, user-friendly communication
- Craft crypto-native content (memes, emojis, threads, short-form posts) that resonates with culture
- Create social media collateral (images, videos, graphics) when needed
- Cross-functional Collaboration & Feedback
- Act as the liaison between the community and internal teams, gathering insights to inform product, marketing, and strategy
- Work closely with design, content, operations, and other teams to deliver aligned messaging
- Analytics & Insights
- Track and analyze community and social metrics to measure engagement, growth, and sentiment
- Provide actionable insights to refine marketing campaigns and improve community strategy
Requirements
- 3–5 years of experience in social media management (Web3/crypto experience strongly preferred)
- Expert-level understanding of cryptocurrency, DeFi, and derivatives markets
- Strong knowledge of perpetual DEXs (perp trading platforms) is highly preferred
- Proven track record of building and scaling Web3 communities across multiple platforms
- Native-level English proficiency (written and spoken) with excellent grammar skills
- Web3 fluent — comfortable with memes, crypto culture, and community-driven narratives
- Hands-on experience with design tools (Figma, Adobe, or similar) to create collateral
- Strong time management skills with the ability to multitask, prioritize, and resolve issues independently
- Thrive in a fast-paced, evolving environment with the ability to pivot quickly
- Collaborative team player with a proactive, solutions-oriented mindset
Seniority level
Not Applicable
Employment type
Full-time
Job function
Marketing and Sales
Industries
Technology, Information and Internet
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Social Media & Community Specialist employer: APX (Now Aster)
Contact Detail:
APX (Now Aster) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media & Community Specialist
✨Tip Number 1
Get your networking game on! Connect with folks in the crypto and DeFi space on platforms like LinkedIn, Twitter, and Discord. Join relevant groups and participate in discussions to show off your knowledge and passion.
✨Tip Number 2
Showcase your skills through personal projects or community involvement. Create engaging content that reflects your understanding of crypto culture and community building. This will not only boost your portfolio but also demonstrate your commitment to the field.
✨Tip Number 3
Prepare for interviews by brushing up on current trends in the DeFi space. Be ready to discuss how you can contribute to Aster's community engagement strategies and share your ideas on fostering user participation.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining our team at Aster.
We think you need these skills to ace Social Media & Community Specialist
Some tips for your application 🫡
Show Your Passion for Crypto: When you're writing your application, let your enthusiasm for the crypto world shine through! We want to see that you’re not just familiar with the space but genuinely excited about it. Share any personal projects or experiences that highlight your love for DeFi and community engagement.
Tailor Your Content: Make sure to customise your application to reflect the specific skills and experiences mentioned in the job description. Highlight your social media management experience and any relevant campaigns you've executed. This shows us that you understand what we’re looking for and how you can contribute.
Be Creative with Your Communication: Since this role involves crafting engaging content, don’t hesitate to showcase your creativity in your application. Use a friendly tone, and consider including examples of your work or links to your social media profiles. We love seeing how you communicate and connect with communities!
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It helps us keep track of applications better and ensures you don’t miss out on any important updates. Plus, it’s super easy – just follow the prompts and you’ll be all set!
How to prepare for a job interview at APX (Now Aster)
✨Know Your Crypto Stuff
Make sure you brush up on your knowledge of cryptocurrency, DeFi, and derivatives markets. Familiarise yourself with the latest trends and narratives in the space, as this will help you engage in meaningful conversations during the interview.
✨Showcase Your Community Skills
Prepare examples of how you've built and managed communities in the past. Be ready to discuss specific campaigns or events you've executed that drove user participation. Highlight your experience with platforms like Discord and Twitter/X, as well as any ambassador programs you've designed.
✨Craft Engaging Content
Think about the types of content you've created that resonate with crypto culture. Bring samples of your work, whether it's memes, threads, or social media collateral. This will demonstrate your ability to translate complex concepts into engaging, user-friendly communication.
✨Be a Team Player
Emphasise your collaborative skills and how you've worked cross-functionally in previous roles. Be prepared to discuss how you've gathered insights from the community to inform product and marketing strategies, showcasing your proactive, solutions-oriented mindset.