At a Glance
- Tasks: Generate new leads and opportunities for our EMEA sales team through creative prospecting.
- Company: Join a dynamic tech company with a collaborative culture in London.
- Benefits: Enjoy competitive salary, healthcare, flexible working, and a 401(k) plan.
- Other info: Hybrid work model with opportunities for career growth and teamwork.
- Why this job: Make an impact by connecting with prospects and driving business growth.
- Qualifications: 1+ year in BDR or demand generation, strong communication and networking skills.
The predicted salary is between 36000 - 60000 £ per year.
As Senior Business Development Representative you will be responsible for generating new qualified leads and opportunities for the EMEA sales team. You will work collaboratively with sales and marketing to define a strategic business approach to generate pipeline. You will use your strong and creative prospecting skills to connect with the right prospects (cold and warm), build relationships and identify opportunities.
Work closely with AEs and Partners in region collaboratively build and execute on outreach plan.
Responsibilities- Research and build contact plans utilising Salesforce, LinkedIn, ZoomInfo, Outreach.io, Demandbase and other tools
- Tailor outreach copy to be used in email and physical mail
- Collaborate with Sales Manager and AEs to create talk track for cold calling, which will make up to 50% of your day
- Regular joint outbound calling sessions with AEs maximising effectiveness
- Hand prospects to AEs or nurture marketing campaigns
We’ll provide you with the opportunity to grow your expertise in an environment that supports you, your life and your career. We’ll also offer you a competitive salary and commission, as well as the following benefits:
- 401(k) retirement plan with matching
- Competitive vacation and paid time off
- Healthcare benefits – medical insurance, dental insurance and vision plans
- Pre‑tax saving accounts
- Life and Disability Insurance
- ShareSave scheme (ability to purchase company shares on preferential terms)
- Flexible working conditions and hybrid work model
Whilst this role is based from our London office, we support hybrid working. To us at Aptitude, hybrid working means that our employees come together for 2-days per week at their local office. It’s an opportunity for our teams to collaborate, solve problems together and to be engaged and involved in the wider community of our business. We ask employees to come into the office every Wednesday and give you the flexibility to choose your other day from either Tuesday or Thursday.
Key Qualifications and Skills- The ability to prospect to companies via cold calling, email, marketing campaigns, social selling to drive demand leading for conversion
- A great storyteller with positive and energetic phone skills, excellent listening skills and strong written skills in all communication
- Ability to research target accounts and target personas in line with Aptitude’s defined target client and buyer profiles
- Work with the BDR, Sales and Marketing teams on designing, driving registrations for and executing events within the region
- Natural / effortless networker
- Excellent communicator, proficient in building strong connections internally and externally.
- Goal driven, strong self‑starter with the ability to work as a team player in a high‑energy sales team environment
- Able to utilise industry knowledge to research & develop accounts, identify key players, generate interest, and identify compelling events
- Target driven with the ability to attain and exceed sales goals by securing meetings with qualified leads
- Experience with or capability in building proficiency in using tools such as Salesforce, and LinkedIn
- The ability to quickly grow knowledge of Aptitude target markets (Insurance, Banking, Technology/Software, Telco, Hi‑Tech Manufacturing)
- Over 12 months experience in a similar role
- Minimum 1 year of experience in BDR or demand generation in technology industry is preferred, specifically in SaaS and targeting the office of the CFO will be a plus
Business Development Representative - London employer: Aptitude Software
At Aptitude, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. Our London office provides a supportive environment with flexible hybrid working arrangements, competitive salaries, and comprehensive benefits, including healthcare and a share purchase scheme. We are committed to your professional growth, ensuring you have the resources and opportunities to excel in your career while enjoying a balanced work-life experience.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Representative - London
✨Tip Number 1
Get to know your prospects inside out! Use tools like LinkedIn and ZoomInfo to research their interests and pain points. The more you know, the better you can tailor your outreach and make those connections stick.
✨Tip Number 2
Practice makes perfect! Spend time honing your cold calling skills with your team. Regular joint outbound calling sessions will not only boost your confidence but also help you learn from each other’s techniques.
✨Tip Number 3
Don’t underestimate the power of storytelling! When you’re on the phone or crafting emails, weave in stories that resonate with your prospects. This will help you stand out and build a genuine connection.
✨Tip Number 4
Keep the momentum going! After your initial outreach, don’t just hand off leads to AEs and forget about them. Nurture those relationships through follow-ups and marketing campaigns to keep the conversation alive.
We think you need these skills to ace Business Development Representative - London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Business Development Representative role. Highlight your experience with prospecting and any tools like Salesforce or LinkedIn that you’ve used. We want to see how you can bring your unique skills to our team!
Show Off Your Storytelling Skills:Since this role requires strong communication, don’t shy away from showcasing your storytelling abilities in your application. Use examples that demonstrate how you've built relationships and engaged prospects in the past. We love a good story!
Research is Key:Before applying, do a bit of homework on Aptitude and our target markets. Mentioning specific insights about the insurance, banking, or tech sectors in your application can really make you stand out. We appreciate candidates who take the time to understand us!
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Aptitude Software
✨Know Your Tools
Familiarise yourself with Salesforce, LinkedIn, and other tools mentioned in the job description. Being able to discuss how you've used these platforms in your previous roles will show that you're ready to hit the ground running.
✨Craft Your Story
Prepare a compelling narrative about your experience in business development. Highlight specific examples where you successfully generated leads or built relationships. This will demonstrate your storytelling ability and make you memorable.
✨Practice Cold Calling
Since cold calling will take up a significant part of your role, practice your pitch beforehand. Role-play with a friend or mentor to refine your approach and build confidence in your phone skills.
✨Research the Company
Dive deep into Aptitude’s target markets and understand their business model. Being knowledgeable about the company and its industry will help you ask insightful questions and show your genuine interest during the interview.
