Aptitude Software - Content Marketing Lead in London

Aptitude Software is at a defining moment. We are growing our flagship platform Fynapse, the Finance ERP, and building a new category around Finance Data and Intelligence. This is not a traditional content role. This is an opportunity to shape how we go to market, define the narrative in the market, and build a content engine from the ground up. Fynapse is designed for a new era of finance with real-time, finance-grade data, continuous close, and AI-ready decision making. We are challenging how finance teams think about ERP, and how CFOs operate in an AI-driven world. To support this, we are building a modern growth engine that combines brand, demand, ABM, and partner ecosystems to drive pipeline across complex enterprise accounts in banking, insurance, payments, and high-growth technology.

As Content Marketing Lead, you will sit at the centre of this. We are looking for someone who wants to disrupt a stagnant market, tell compelling stories, challenge conventional thinking, and push us to be more creative in how we show up. This is a rare opportunity to join at zero-to-one: to define the strategy, not inherit it, and to build the machine that drives growth.

The Role

You will own and build the Fynapse content engine from the ground up. This is a zero-to-one role with responsibility for how we show up in the market and how content drives pipeline. We are not looking for someone to manage content; we are looking for someone to define it.

You Will

• Build an always-on content engine that consistently generates pipeline, with clear ownership of strategy, production, and distribution.
• Define and evolve the Fynapse narrative, setting the standard for how we position the category and communicate with the market.
• Produce high-quality, multi-format content across written, video, and audio, with a strong point of view and a clear commercial outcome.
• Own the voice of our CEO, shaping and scaling an opinionated, credible presence across LinkedIn, podcasts, events, and beyond.
• Turn customer and market insight into sharp, differentiated stories that cut through.
• Lead customer storytelling end-to-end, from interview to multi-channel content system.
• Build and execute modern distribution strategies that go beyond SEO, including communities, partnerships, social, and owned channels.
• Work directly with sales, partners, and regional teams to ensure content is driving real commercial impact.
• Set and maintain a high quality bar across all content, whether produced internally or through agencies.
• Move fast, prioritise effectively, and operate with a strong sense of ownership and accountability.

We expect strong judgment, high standards, and a bias for action. You should be comfortable operating with ambiguity, challenging thinking, and pushing for better. This role is for someone who wants to build, not inherit. Someone who cares about craft, but ultimately measures success by impact.

What We Offer

We’ll offer you a competitive salary plus bonus scheme, as well as the following benefits:

• ShareSave scheme - ability to purchase company shares on preferential terms.
• Private healthcare.
• Income protection and group life insurance.
• Pension Scheme.
• Company Funded Health Cashplan.
• Employee Assistance Programme.
• Access to Private Dental Benefits.
• Flexible / hybrid working options.
• Enhanced Family Friendly Leave for adoption, maternity and paternity.
• Bike 2 Work Scheme.
• Employee Referral Bonus.

Where You’ll Be

This role is based from our London office and we support hybrid working. To us at Aptitude, hybrid working means that our employees come together for 2 days per week at their local office. It’s an opportunity for our teams to collaborate, solve problems together and to be engaged and involved in the wider community of our business. We ask employees to come into the office every Wednesday and give you the flexibility to choose your other day.

What We’re Looking For

Must-haves

• Experience as a startup or scale-up content operator - ideally having been the sole or lead content owner across multiple workstreams.
• Strong executive content capability, including ghostwriting, editing, and shaping senior leadership voice.
• A producer mindset - comfortable running interviews, podcasts, and turning conversations into high-quality multi-format content.
• Strong editorial judgement - able to be creative and boundary-pushing while maintaining credibility in a finance/regulatory environment.
• Ability to create structure from ambiguity - building calendars, workflows, and repeatable distribution habits.
• Think differently - go beyond the tried and tested e-books and whitepapers to help us tell our story.

Nice-to-haves

• Experience in regulated industries, enterprise tech, or finance (especially CFO/accounting-focused vendors).
• Strong video and social instincts (scriptwriting, short-form content, repurposing), without being purely social-focused.
• GEO-first distribution experience, including community-led growth, content seeding, backlink strategies, and listicle/mention playbooks.
• Experience managing PR agencies while retaining strong in-house ownership.