Demand Generation Manager

Aptitude Software is at a defining moment. We are scaling our flagship platform, Fynapse, and shaping a new category around Finance Data and Intelligence. This is an opportunity to redefine how we go to market and unlock the next phase of growth. Fynapse is built for a new era of finance: real-time, finance‑grade data, continuous close, and AI‑ready decision making.

To support this, we are building a modern growth engine that brings together brand, demand, ABM, and partner ecosystems to drive pipeline across complex enterprise accounts in banking, insurance, payments, and high‑growth technology. As a Demand Generation Manager, you will design and execute high‑impact campaigns, shape our account‑based strategy, and build the digital engine that accelerates pipeline creation.

What Success Looks Like:

• Designing and executing integrated campaigns across digital, events, content, and partners that engage our ICP and drive measurable opportunities.
• Developing and owning our ABM strategy, tailoring programs to verticals and priority accounts.
• Proactively managing and optimising pipeline health by driving progression across funnel stages, in close partnership with Sales.
• Piloting and scaling innovative demand generation tactics, leveraging AI, data, experimentation, and emerging channels.
• Driving content marketing strategy and execution, building a strong digital footprint that amplifies brand awareness, thought leadership, and lead generation.
• Aligning closely with sales to ensure demand generation delivers leads that convert, reducing friction and wasted effort.
• Building credibility with senior decision‑makers by addressing real pain points and positioning Aptitude as a trusted partner.

You bring structure, creativity, and adaptability by:

• Introducing new ideas, tactics, and tools that strengthen our marketing impact, underpinned by an evidenced test‑learn‑iterate approach.
• Staying agile in approach, balancing short‑term demand with long‑term brand credibility.
• Collaborating cross‑functionally to ensure marketing initiatives are connected to overall business outcomes.

What We Offer:

• Competitive salary and commission.
• ShareSave scheme – ability to purchase company shares on preferential terms.
• Private healthcare.
• Income protection and group life insurance.
• Pension Scheme.
• Company Funded Health Cashplan.
• Employee Assistance Programme.
• Access to Private Dental Benefits.
• Flexible / hybrid working options.
• Enhanced Family Friendly Leave for adoption, maternity and paternity.
• Bike 2 Work Scheme.
• Employee Referral Bonus.

Where You Will Be:

Whilst this role is based from our London office, we support hybrid working. This role also requires regular travel in‑country and/or overseas. We ask employees to come into the office every Wednesday and give you the flexibility to choose your other day from either Tuesday or Thursday.

Skills Qualifications and Experience:

• 3–5 years’ experience in demand generation and acquisition marketing with demonstrable results.
• Proven track record of managing cross‑channel campaigns, with an emphasis on digital (SEO, Social, Paid, Events, Content), that deliver measurable pipeline growth.
• Hands‑on expertise with MAPs (e.g., HubSpot, Marketo, Pardot) and CRM (Salesforce).
• Strong analytical skills and comfort with reporting, dashboards, and attribution models.
• Ability to balance attention to detail with big‑picture process thinking.
• A collaborative, problem‑solving mindset.