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For Companies At a Glance
- Tasks: Lead high-impact, multi-channel campaigns to drive quality leads and optimize conversion rates.
- Company: Join a rapidly growing company focused on digital lead acquisition and revenue scaling.
- Benefits: Enjoy a dynamic work environment with opportunities for innovation and growth.
- Why this job: Make a significant impact by shaping our digital acquisition strategy in a fast-paced setting.
- Qualifications: Proven experience in B2B digital lead generation and strong analytical skills required.
- Other info: This role offers the chance to work with cutting-edge marketing technology and a creative team.
The predicted salary is between 43200 - 72000 £ per year.
Overview:
We are in a period of rapid growth and transformation, with a strong ambition to accelerate digital lead acquisition and scale our revenue pipeline. To fuel this next phase, we need an exceptional Senior Demand Generation Manager to drive high-impact, multi-channel campaigns that deliver high-quality leads, optimize conversion rates, and maximize revenue potential.
The Opportunity:
As we expand our digital-first approach, we are looking for an innovative and results-driven leader who thrives in a fast-paced, high-growth environment. This role is not just about executing campaigns – it’s about building a strategic demand engine that scales. We need someone who can think beyond traditional tactics, leveraging cutting-edge marketing technology, data-driven insights, and creative engagement strategies to acquire, nurture, and convert leads efficiently.
The Role & Expectations:
Reporting to the Director of Demand Generation, this individual will take ownership of pipeline acceleration through multi-channel campaigns, including email, paid media, SEO, ABM, and content marketing. They will drive measurable impact by:
- Owning the demand strategy: Designing and executing integrated growth campaigns that drive awareness, engagement, and conversion.
- Optimizing digital acquisition: Use marketing automation platforms (Marketo/Salesforce) to scale, optimise and enhance campaign performance.
- Experimenting & iterating: Implementing A/B testing, optimizing messaging, and continuously refining tactics based on real-time data.
- Building pipeline: Defining lead scoring and qualification criteria, ensuring seamless handoffs with sales, and increasing conversion rates.
- Scaling impact: Bringing an entrepreneurial, hands-on approach to maximize ROI and accelerate growth.
The Ideal Candidate:
We are looking for a growth-oriented, data-driven, and innovative marketer who is excited by the opportunity to lead demand generation at scale. This person should have:
- A proven track record in digital lead generation & pipeline growth in B2B.
- Experience in scaling multi-channel demand programs in high-growth environments.
- Strong analytical skills to measure, optimize and report on marketing campaign performance using platforms such as Marketo & Salesforce. Certified Marketo expert and/or 3+ years experience required.
- The ability to move fast, test continuously, and pivot based on insights.
- Creative problem-solving abilities to drive engagement and conversion.
This is a unique opportunity to own and shape the future of our digital acquisition strategy, working with a team committed to innovation, agility, and growth. If you\’re looking to make a big impact in a company with ambitious goals, this is the challenge for you.
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Aptitude Software - Senior Demand Generation Manager employer: Aptitude Software
Contact Detail:
Aptitude Software Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Aptitude Software - Senior Demand Generation Manager
✨Tip Number 1
Familiarize yourself with the latest trends in digital lead generation and multi-channel marketing. This will help you speak confidently about innovative strategies during your interview.
✨Tip Number 2
Showcase your experience with marketing automation platforms like Marketo and Salesforce. Be prepared to discuss specific campaigns you've managed and the results achieved using these tools.
✨Tip Number 3
Prepare examples of how you've used data-driven insights to optimize campaigns. Highlight any A/B testing you've conducted and the impact it had on conversion rates.
✨Tip Number 4
Demonstrate your entrepreneurial mindset by discussing how you've taken initiative in previous roles to drive growth. Share any creative solutions you've implemented to overcome challenges in demand generation.
We think you need these skills to ace Aptitude Software - Senior Demand Generation Manager
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description. Understand the key responsibilities and expectations for the Senior Demand Generation Manager position, focusing on the skills and experiences that Aptitude Software values.
Highlight Relevant Experience: In your CV and cover letter, emphasize your proven track record in digital lead generation and pipeline growth, particularly in B2B environments. Use specific examples of successful multi-channel campaigns you've managed.
Showcase Analytical Skills: Demonstrate your strong analytical skills by including metrics and results from past campaigns. Mention your experience with marketing automation platforms like Marketo and Salesforce, and how you've used data to optimize campaign performance.
Express Your Innovative Approach: Convey your creative problem-solving abilities and willingness to experiment. Discuss how you have implemented A/B testing and refined tactics based on real-time data in previous roles, showcasing your ability to adapt and drive engagement.
How to prepare for a job interview at Aptitude Software
✨Showcase Your Strategic Thinking
Be prepared to discuss how you've designed and executed integrated growth campaigns in the past. Highlight specific examples where your strategic approach led to increased awareness, engagement, and conversion.
✨Demonstrate Your Data-Driven Mindset
Since this role requires strong analytical skills, come ready to talk about how you've used data to optimize campaign performance. Share experiences where you implemented A/B testing and refined tactics based on real-time insights.
✨Familiarize Yourself with Marketing Automation Tools
Make sure you understand how to leverage platforms like Marketo and Salesforce. Be ready to discuss your experience with these tools and how you've used them to scale and enhance campaign performance.
✨Emphasize Your Creative Problem-Solving Skills
This position values innovative thinking, so prepare to share examples of how you've creatively solved challenges in demand generation. Discuss any unique strategies you've employed to engage and convert leads effectively.
