At a Glance
- Tasks: Design and execute impactful marketing campaigns to drive growth and pipeline creation.
- Company: Join Aptitude Software, a leader in finance data and intelligence.
- Benefits: Competitive salary, share options, health plans, and flexible working.
- Other info: Collaborative hybrid work environment with opportunities for travel and career growth.
- Why this job: Be at the forefront of redefining finance with innovative strategies and AI-driven solutions.
- Qualifications: 3-5 years in demand generation with proven results in digital marketing.
The predicted salary is between 60000 - 80000 £ per year.
Aptitude Software is at a defining moment. We are scaling our flagship platform, Fynapse, and shaping a new category around Finance Data and Intelligence. This is not incremental change. It is an opportunity to redefine how we go to market and unlock the next phase of growth. Fynapse is built for a new era of finance: real‑time, finance‑grade data, continuous close, and AI‑ready decision making. We are challenging how finance teams think about ERP, and how CFOs operate in an AI‑driven world.
To support this, we are building a modern growth engine. One that brings together brand, demand, ABM, and partner ecosystems to drive pipeline across complex enterprise accounts in banking, insurance, payments, and high‑growth technology. As a Demand Generation Manager, you will sit at the centre of this. You will design and execute high‑impact campaigns, shape our account‑based strategy, and build the digital engine that accelerates pipeline creation. This is a rare opportunity to join at zero‑to‑one. To define the strategy, not inherit it. To build the machine that drives growth.
What Success Looks Like
- You consistently generate and accelerate high‑quality pipeline by designing and executing integrated campaigns across digital, events, content, and partners that engage our ICP and drive measurable opportunities.
- Developing and owning our ABM strategy, tailoring programs to verticals and priority accounts.
- Proactively manage and optimise pipeline health by driving progression across funnel stages, in close partnership with Sales.
- Pilot and scale innovative demand generation tactics, leveraging AI, data, experimentation, and emerging channels.
- Driving content marketing strategy and execution, building a strong digital footprint that amplifies brand awareness, thought leadership, and lead generation.
- Aligning closely with sales to ensure demand generation delivers leads that convert, reducing friction and wasted effort.
- Building credibility with senior decision‑makers by addressing real pain points and positioning Aptitude as a trusted partner.
You Bring Structure, Creativity, And Adaptability By
- Introducing new ideas, tactics, and tools that strengthen our marketing impact, underpinned by an evidenced test‑learn‑iterate approach.
- Staying agile in approach, balancing short‑term demand with long‑term brand credibility.
- Collaborating cross‑functionally to ensure marketing initiatives are connected to overall business outcomes.
What We Offer
- We’ll offer you a competitive salary and commission, as well as the following benefits:
- ShareSave scheme - ability to purchase company shares on preferential terms
- Income protection and group life insurance
- Pension Scheme
- Company Funded Health Cashplan
- Employee Assistance Programme
- Access to Private Dental Benefits
- Flexible / hybrid working options
- Enhanced Family Friendly Leave for adoption, maternity and paternity
- Bike 2 Work Scheme
- Employee Referral Bonus
Where You Will Be
Whilst this role is based from our London office, we support hybrid working. This role also requires regular travel in‑country and/or overseas. To us at Aptitude, hybrid working means that our employees come together for 2‑days per week at their local office. It’s an opportunity for our teams to collaborate, solve problems together and to be engaged and involved in the wider community of our business. We ask employees to come into the office every Wednesday and give you the flexibility to choose your other day from either Tuesday or Thursday.
Job Requirements
Skills Qualifications And Experience
- 3–5 years’ experience in demand generation and acquisition marketing with demonstrable results.
- Proven track record of managing cross‑channel campaigns, with an emphasis on digital (SEO, Social, Paid, Events, Content), that deliver measurable pipeline growth.
- Hands‑on expertise with MAPs (e.g., HubSpot, Marketo, Pardot) and CRM (Salesforce).
- Strong analytical skills and comfort with reporting, dashboards, and attribution models.
- Ability to balance attention to detail with big‑picture process thinking.
- A collaborative, problem‑solving mindset.
Aptitude Software - Demand Generation Manager employer: Aptitude Software
Aptitude Software is an exceptional employer, offering a dynamic work environment that fosters creativity and innovation in the finance technology sector. With a strong focus on employee growth, we provide comprehensive benefits including flexible working options, a share save scheme, and enhanced family leave, all while encouraging collaboration and engagement within our London office. Join us to be part of a transformative journey where your contributions directly shape our demand generation strategies and drive meaningful impact in a rapidly evolving market.
StudySmarter Expert Advice🤫
We think this is how you could land Aptitude Software - Demand Generation Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the finance and tech sectors. Attend industry events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your past campaigns and successes. This is your chance to demonstrate how you can drive demand and generate leads, just like you would at Aptitude Software.
✨Tip Number 3
Don’t be shy about reaching out directly! If you see a role that excites you, drop a message to someone in the company or the hiring manager. Express your enthusiasm and ask any questions you might have. It shows initiative and can set you apart from other candidates.
✨Tip Number 4
Keep it real with your follow-ups. After interviews or networking chats, send a quick thank-you note. Mention something specific from your conversation to jog their memory. It’s a simple way to keep you top of mind and show your genuine interest in the role.
We think you need these skills to ace Aptitude Software - Demand Generation Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Demand Generation Manager role. Highlight your experience in demand generation and how it aligns with Aptitude Software's goals. We want to see how you can bring your unique skills to our team!
Showcase Your Campaign Success:When detailing your past experiences, focus on specific campaigns you've designed and executed. Use metrics to demonstrate your impact on pipeline growth. We love numbers that tell a story about your success!
Be Creative and Innovative:Don’t shy away from sharing your creative ideas for demand generation. We’re looking for someone who can introduce new tactics and tools. Let us know how you’ve used innovative approaches in your previous roles!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at Aptitude Software
✨Know Your Stuff
Before the interview, dive deep into Aptitude Software and their flagship platform, Fynapse. Understand how it’s redefining finance data and intelligence. Be ready to discuss how your experience in demand generation can contribute to their growth strategy.
✨Showcase Your Campaign Success
Prepare specific examples of high-impact campaigns you've designed and executed. Highlight your experience with cross-channel marketing, especially digital tactics like SEO and social media, and be ready to discuss measurable outcomes from those campaigns.
✨Be Data-Driven
Aptitude values analytical skills, so come prepared to talk about how you’ve used data to optimise pipeline health and drive progression across funnel stages. Familiarise yourself with reporting tools and be ready to share insights from your past experiences.
✨Emphasise Collaboration
This role requires working closely with sales and other teams. Share examples of how you've successfully collaborated cross-functionally in the past. Show that you can balance short-term demands with long-term brand credibility while addressing real pain points for senior decision-makers.
