At a Glance
- Tasks: Lead innovative demand generation campaigns and shape our marketing strategy.
- Company: Join Aptitude Software, a trailblazer in finance data and intelligence.
- Benefits: Competitive salary, share options, private healthcare, and flexible working.
- Other info: Hybrid working model with opportunities for travel and collaboration.
- Why this job: Be at the forefront of redefining finance with cutting-edge technology.
- Qualifications: 3-5 years in demand generation with proven campaign success.
The predicted salary is between 60000 - 80000 € per year.
Aptitude Software is at a defining moment. We are scaling our flagship platform, Fynapse, and shaping a new category around Finance Data and Intelligence. This is not incremental change. It is an opportunity to redefine how we go to market and unlock the next phase of growth. Fynapse is built for a new era of finance: real-time, finance-grade data, continuous close, and AI-ready decision making. We are challenging how finance teams think about ERP, and how CFOs operate in an AI-driven world. To support this, we are building a modern growth engine. One that brings together brand, demand, ABM, and partner ecosystems to drive pipeline across complex enterprise accounts in banking, insurance, payments, and high-growth technology.
As a Demand Generation Lead, you will sit at the centre of this. You will design and execute high-impact campaigns, shape our account-based strategy, and build the digital engine that accelerates pipeline creation. This is a rare opportunity to join at zero-to-one. To define the strategy, not inherit it. To build the machine that drives growth.
What Success Looks Like- Designing and executing integrated campaigns across digital, events, content, and partners that engage our ICP and drive measurable opportunities.
- Developing and owning our ABM strategy, tailoring programs to verticals and priority accounts.
- Proactively manage and optimise pipeline health by driving progression across funnel stages, in close partnership with Sales.
- Pilot and scale innovative demand generation tactics, leveraging AI, data, experimentation, and emerging channels.
- Driving content marketing strategy and execution, building a strong digital footprint that amplifies brand awareness, thought leadership, and lead generation.
- Aligning closely with sales to ensure demand generation delivers leads that convert, reducing friction and wasted effort.
- Building credibility with senior decision-makers by addressing real pain points and positioning Aptitude as a trusted partner.
- Introducing new ideas, tactics, and tools that strengthen our marketing impact, underpinned by an evidenced test-learn-iterate approach.
- Staying agile in approach, balancing short-term demand with long-term brand credibility.
- Collaborating cross-functionally to ensure marketing initiatives are connected to overall business outcomes.
We’ll offer you a competitive salary and commission, as well as the following benefits:
- ShareSave scheme - ability to purchase company shares on preferential terms
- Private healthcare
- Income protection and group life insurance
- Pension Scheme
- Company Funded Health Cashplan
- Employee Assistance Programme
- Access to Private Dental Benefits
- Flexible / hybrid working options
- Enhanced Family Friendly Leave for adoption, maternity and paternity
- Bike 2 Work Scheme
- Employee Referral Bonus
Whilst this role is based from our London office, we support hybrid working. This role also requires regular travel in-country and/or overseas. To us at Aptitude, hybrid working means that our employees come together for 2-days per week at their local office. It’s an opportunity for our teams to collaborate, solve problems together and to be engaged and involved in the wider community of our business. We ask employees to come into the office each Wednesday and give you the flexibility to choose your other day from either Tuesday or Thursday.
Skills Qualifications And Experience- 3–5 years’ experience in demand generation and acquisition marketing with demonstratable results.
- Proven track record of managing cross-channel campaigns, with an emphasis on digital (SEO, Social, Paid, Events, Content), that deliver measurable pipeline growth.
- Hands-on expertise with MAPs (e.g., HubSpot, Marketo, Pardot) and CRM (Salesforce).
- Strong analytical skills and comfort with reporting, dashboards, and attribution models.
- Ability to balance attention to detail with big-picture process thinking.
- A collaborative, problem-solving mindset.
Aptitude Software - Demand Generation Lead employer: Aptitude Software
Aptitude Software is an exceptional employer, offering a dynamic work environment that fosters creativity and innovation in the finance technology sector. With a strong emphasis on employee growth, we provide comprehensive benefits including private healthcare, flexible working options, and a supportive culture that encourages collaboration and engagement. Join us in our London office to be part of a transformative journey, where your contributions directly impact our ambitious goals and redefine the future of finance.
StudySmarter Expert Advice🤫
We think this is how you could land Aptitude Software - Demand Generation Lead
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those at Aptitude Software. Attend events, webinars, or even reach out on LinkedIn. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This is your chance to demonstrate how you can drive growth and make an impact at Aptitude.
✨Tip Number 3
Prepare for the interview like it’s game day! Research Aptitude Software, understand their Fynapse platform, and think about how you can contribute to their demand generation strategy. Tailor your answers to show you’re the perfect fit.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Aptitude team.
We think you need these skills to ace Aptitude Software - Demand Generation Lead
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in demand generation and acquisition marketing. We want to see how your skills align with our goals at Aptitude Software, so don’t hold back on showcasing your achievements!
Showcase Your Creativity:We’re looking for someone who can introduce new ideas and tactics. Use your application to demonstrate your creative approach to campaigns and how you’ve successfully implemented innovative strategies in the past.
Be Data-Driven:Since we value analytical skills, include specific metrics and results from your previous campaigns. Show us how your efforts have led to measurable pipeline growth and how you’ve used data to optimise performance.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to shape our demand generation strategy!
How to prepare for a job interview at Aptitude Software
✨Know Your Stuff
Before the interview, dive deep into Aptitude Software and their flagship platform, Fynapse. Understand how it’s redefining finance data and intelligence. Be ready to discuss how your experience in demand generation can contribute to their growth strategy.
✨Showcase Your Campaign Success
Prepare specific examples of cross-channel campaigns you've managed that resulted in measurable pipeline growth. Highlight your hands-on expertise with marketing automation platforms and CRM tools, as this will demonstrate your ability to hit the ground running.
✨Be Data-Driven
Aptitude values analytical skills, so come prepared to discuss how you’ve used data to optimise campaigns. Bring examples of how you’ve leveraged reporting and dashboards to drive decision-making and improve campaign performance.
✨Emphasise Collaboration
Since the role requires working closely with sales and other teams, be ready to share instances where you’ve successfully collaborated across functions. Show how your problem-solving mindset has helped align marketing initiatives with business outcomes.
