Senior Demand Generation Manager

We immerse ourselves in the intricacies of finance digitization, subscription management, compliance, and revenue management which gives us the power to make a real impact. Once we understand how an organization works, we can implement software solutions that provide the clarity, confidence, and control they need to drive growth and achieve their ambitions.

Aptitude has served the offices of finance for over 20 years, delivering financial control and insights to empower our clients to achieve their strategies and ambitions. We are currently serving over 75 CFOs whose organisations generate a combined revenue of over $1 Trillion.

We are proud of our growing team of smart, motivated and passionate people, and believe diverse experiences and perspectives build stronger teams and better solutions.

Headquartered in London, we have seven office locations around the world with clients across four continents.

What you’ll do and what we offer

Overview:

We are in a period of rapid growth and transformation, with a strong ambition to accelerate digital lead acquisition and scale our revenue pipeline. To fuel this next phase, we need an exceptional Senior Demand Generation Manager to drive high-impact, multi-channel campaigns that deliver high-quality leads, optimize conversion rates, and maximize revenue potential.

The Opportunity:

As we expand our digital-first approach, we are looking for an innovative and results-driven leader who thrives in a fast-paced, high-growth environment. This role is not just about executing campaigns – it’s about building a strategic demand engine that scales. We need someone who can think beyond traditional tactics, leveraging cutting-edge marketing technology, data-driven insights, and creative engagement strategies to acquire, nurture, and convert leads efficiently.

The Role & Expectations:

1. Owning the demand strategy: Designing and executing integrated growth campaigns that drive awareness, engagement, and conversion.
2. Optimizing digital acquisition: Use marketing automation platforms (Marketo/Salesforce) to scale, optimise and enhance campaign performance.
3. Experimenting & iterating: Implementing A/B testing, optimizing messaging, and continuously refining tactics based on real-time data.
4. Building pipeline: Defining lead scoring and qualification criteria, ensuring seamless handoffs with sales, and increasing conversion rates.
5. Scaling impact: Bringing an entrepreneurial, hands-on approach to maximize ROI and accelerate growth.

What we’re looking for

The Ideal Candidate:

We are looking for a growth-oriented, data-driven, and innovative marketer who is excited by the opportunity to lead demand generation at scale. This person should have:

1. Experience in scaling multi-channel demand programs in high-growth environments.
2. Strong analytical skills to measure, optimize and report on marketing campaign performance using platforms such as Marketo & Salesforce. Certified Marketo expert and/or 3+ years experience required.
3. The ability to move fast, test continuously, and pivot based on insights.
4. Creative problem-solving abilities to drive engagement and conversion.

This is a unique opportunity to own and shape the future of our digital acquisition strategy, working with a team committed to innovation, agility, and growth. If you’re looking to make a big impact in a company with ambitious goals, this is the challenge for you.

How to apply

Please click on the ‘Apply now’ button below, including your CV/resume and any other relevant information that will help us get to know you better.

Diversity and Inclusion

If you’re interested in working at Aptitude, but don’t feel you meet every single requirement of the role, we’d still like to hear from you! A diverse workforce is an essential part of our culture, and we’re dedicated to ensuring that our staff can show up as their authentic self – safe in the knowledge that their differences will be embraced and respected by all. We’re strong advocates of supporting applicants from a wide variety of backgrounds which include different ages, genders, ethnicities, physical abilities and sexual orientation, and we work hard to build the confidence of our workforce through inclusivity, equity and ongoing training. So, if you’re excited about this role but your past experience doesn’t align perfectly with every requirement, we’d encourage you to apply anyway. You might be just the candidate we’ve been looking for, whether it’s for this role or another.

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