Marketing Operations & MarTech Specialist (London) in City of London

Marketing Operations & MarTech Specialist (London)

We immerse ourselves in the intricacies of finance digitization, subscription management, compliance, and revenue management which gives us the power to make a real impact. Once we understand how an organization works, we can implement software solutions that provide the clarity, confidence, and control they need to drive growth and achieve their ambitions.

Aptitude has served the offices of finance for over 20 years, delivering financial control and insights to empower our clients to achieve their strategies and ambitions. We are currently serving over 75 CFOs whose organisations generate a combined revenue of over $1 Trillion.

We are proud of our growing team of smart, motivated and passionate people, and believe diverse experiences and perspectives build stronger teams and better solutions.

Headquartered in London, we have seven office locations around the world with clients across four continents.

What you’ll do and what we offer

Aptitude Software is undergoing a marketing transformation – investing in data, insights, and infrastructure to accelerate growth. Our goal is to create a demand generation engine that is efficient, measurable, and scalable.

As a Marketing Operations & MarTech Specialist, you’ll own the systems, processes, and data that power our marketing. You will ensure campaigns run efficiently, the funnel is transparent, and decisions are driven by reliable data insights.

What Success Looks Like

You build and maintain a marketing infrastructure that fuels predictable growth by:

• Owning and optimizing the MarTech stack (automation, CRM, reporting tools) to ensure seamless lead flow and attribution.
• Leveraging Marketo and Demandbase to orchestrate multi‑channel ABM campaigns and provide insights on account engagement and pipeline impact.
• Collaborating with Sales and Marketing to implement and optimise Demandbase, ensuring alignment on ABM strategy, campaign execution, and measurement of target account engagement.
• Improving data quality and governance so sales and marketing share a single source of truth.
• Partnering with Sales Operations to align systems, definitions, SLAs, and reporting, ensuring visibility across the funnel.
• Creating dashboards and insights that empower the marketing team to make smarter, faster decisions.
• Proactively identifying opportunities to improve efficiency, generate Sales pipeline, and improve ROI and conversion tracking.

You enable adaptability and clarity by:

• Turning complex data into clear, actionable insights.
• Establishing processes that scale while leaving room for innovation.
• Acting as the operational backbone of the marketing function.

What we offer

We’ll provide you with the opportunity to grow your expertise in an environment that supports you, your life, and your career.

We’ll also offer you a competitive salary as well as the following benefits:

• 401(k) retirement plan with matching
• Competitive vacation and paid time off
• Healthcare benefits – medical insurance, dental insurance and vision plans
• Pre‑tax saving accounts
• Life and Disability Insurance
• ShareSave scheme (ability to purchase company shares on preferential terms)
• Flexible working conditions and hybrid work model

Where you’ll be

Whilst this role is based from our London office, we support hybrid working. To us at Aptitude, hybrid working means that our employees come together for 2‑days per week at their local office. It’s an opportunity for our teams to collaborate, solve problems together and to be engaged and involved in the wider community of our business.

We ask employees to come into the office every Wednesday and give you the flexibility to choose your other day.

What we\'re looking for

3 – 5 years’ experience in marketing operations, RevOps, or a related role.

Proven, hands‑on expertise in Marketo (certification preferred) and Demandbase is required, alongside experience with MAPs (e.g., HubSpot, Pardot), CRM (Salesforce) and tools (e.g. Outreach, ZoomInfo).

Strong analytical skills and comfort with reporting, dashboards, and attribution models.

Experience supporting Account‑Based Marketing (ABM) programmes, including implementing and optimising Demandbase to drive ABM growth.

Ability to balance attention to detail with big‑picture process thinking.

A collaborative, problem‑solving mindset.

How to apply

Please click on the ‘Apply now’ button below, including your CV/resume and any other relevant information that will help us get to know you better.

Diversity and Inclusion

If you’re interested in working at Aptitude, but don’t feel you meet every single requirement of the role, we’d still like to hear from you! A diverse workforce is an essential part of our culture, and we’re dedicated to ensuring that our staff can show up as their authentic self – safe in the knowledge that their differences will be embraced and respected by all. We’re strong advocates of supporting applicants from a wide variety of backgrounds which include different ages, genders, ethnicities, physical abilities and sexual orientation, and we work hard to build the confidence of our workforce through inclusivity, equity and ongoing training. So, if you’re excited about this role but your past experience doesn’t align perfectly with every requirement, we’d encourage you to apply anyway. You might be just the candidate we’ve been looking for, whether it’s for this role or another.