GTM Product Enablement Manager in London

At Aptitude, we’re on a mission to change the way the world’s leading enterprises understand and grow their businesses. Our industry-leading finance data platform, Fynapse, helps organizations streamline their operations, unlock trusted insights and accelerate growth. We’re proud to be building a global team of passionate and ambitious people who love solving complex challenges and making an impact. We celebrate diverse perspectives and believe that our differences make us stronger, smarter and more creative.

With our headquarters in London and offices in seven locations worldwide, we’re proud to partner with clients across four continents. Wherever you join us, you’ll be part of a global community shaping the next generation of finance technology.

What you'll do and what we offer

• Team: Fynapse GTM
• Reports to: Global Head of Sales Engineering
• Location: London
• Travel: Regular international travel expected across our US, UK & Australia sales offices

Why this role exists

Fynapse is a Finance ERP built around a Super Ledger. Selling it well means being fluent in three things at once: what the platform actually does, why a CFO or Group Controller would fund it, and how the conversation changes between various stakeholders. The opportunity is to make what they know something the whole team owns as we scale new logo, migration of our existing enterprise base, and, in time, a partner ecosystem.

This is a product and industry enablement role rather than a sales methodology one; we already have a sales process. What we need is someone who can teach people to sell this product, to these buyers, in these industries, and keep that current as the platform evolves. This is a new role: the programme, the tooling and the standard are all yours to build. You will be measured on ramp time and certification coverage, not on sessions delivered or assets published.

What you’ll own

• GTM onboarding: product and industry ramp
  • Own the product and industry onboarding journey for every new GTM hire: AEs, BDRs, Sales Engineers & Account Managers.
  • Design role-specific paths.
  • Build in verification, not just delivery.
  • Coach the team to reduce the time to first qualified opportunity.
• The core curriculum – value, buyers and business case
  • Teach the value propositions and keep the language consistent.
  • Teach the buyer map: understand each intimately, what they value, and how to position for it.
  • Teach business case construction.
  • Teach the triggers and how to spot them in research.
  • Teach industry context to a credible level in our priority verticals.
  • Adapt the curriculum for regional reality.
• Migration of the existing base
  • Build and own the enablement for the migration conversation.
  • Equip account teams to run that conversation with sponsors.
  • Build the expansion playbook.
• Maintaining the standard
  • Create certification on industry narratives, demo storylines, business case creation, objection handling, and competitive positioning.
  • Coach in the flow of work.
  • Diagnose rather than assume.
  • Refresh the standard whenever the product, the competitive set or the market shifts.
• Build the function
  • Be pragmatic about tooling.
  • Make knowledge findable at the point of need.
• Autonomy and guardrails
  • You have full latitude over how we enable.
  • The exception is core positioning, headline messaging, and how we talk about competitors.

How you’ll work

We want a practitioner, not a preacher; treated as part of the deal team. Co-create. Build the playbook with the top performers. Curate a short, current, trusted set of material.

Where this role grows

• Externally facing: running value or industry sessions, supporting complex deals, presenting at client and industry events.
• Partner and ecosystem enablement.

Success

• First 90 days
  • Fluent enough in Fynapse to run the product narrative and a first meeting unaided.
  • A baseline assessment of team capability.
  • An onboarding path defined for one GTM role.
• By 12 months
  • Onboarding live across all GTM roles.
  • Migration enablement built and in the hands of account teams.
  • A feedback loop into Product and Product Marketing.

What we're looking for

• You have sold finance software into our target industries.
• Existing finance and accounting knowledge.
• You have carried a number or owned customer outcomes directly.
• Experience migrating clients from an established platform onto a newer one.
• Can translate a technical platform into a buyer-relevant narrative.
• Facilitation and coaching skill across a range of go-to-market functions.
• Pipeline-literate and data-driven.
• Comfort with ambiguity.
• Experience enabling distributed teams across time zones.
• Qualified or part-qualified accountant.
• Direct experience with ERP, subledger, accounting engine, revenue recognition or financial close software.
• Awareness of the accounting standards that drive our clients’ reporting.
• Experience enabling partner or channel ecosystems.
• Experience with enablement and call intelligence tooling.
• Experience building an enablement programme, curriculum or playbook where none existed before.
• Familiarity with a formal sales methodology.

About Fynapse and Aptitude Software

Aptitude Software has spent 50 years building financial software for large, complex enterprises. Fynapse is our next-generation Finance ERP and the centre of our growth strategy.