Demand Generation Lead in London

At Aptitude, we’re on a mission to change the way the world’s leading enterprises understand and grow their businesses. Our industry-leading finance data platform, Fynapse, helps organizations streamline their operations, unlock trusted insights and accelerate growth. We’re proud to be building a global team of passionate and ambitious people who love solving complex challenges and making an impact. We celebrate diverse perspectives and believe that our differences make us stronger, smarter and more creative. With our headquarters in London and offices in seven locations worldwide, we’re proud to partner with clients across four continents. Wherever you join us, you’ll be part of a global community shaping the next generation of finance technology.

What you'll do and what we offer: Aptitude Software is at a defining moment. We are scaling our flagship platform, Fynapse, and shaping a new category around Finance Data and Intelligence. This is not incremental change. It is an opportunity to redefine how we go to market and unlock the next phase of growth. Fynapse is built for a new era of finance: real-time, finance-grade data, continuous close, and AI-ready decision making. We are challenging how finance teams think about ERP, and how CFOs operate in an AI-driven world. To support this, we are building a modern growth engine. One that brings together brand, demand, ABM, and partner ecosystems to drive pipeline across complex enterprise accounts in banking, insurance, payments, and high-growth technology. As a Demand Generation Lead, you will sit at the centre of this. You will design and execute high-impact campaigns, shape our account-based strategy, and build the digital engine that accelerates pipeline creation. This is a rare opportunity to join at zero-to-one. To define the strategy, not inherit it. To build the machine that drives growth.

What Success Looks Like: You consistently generate and accelerate high-quality pipeline by:

• Designing and executing integrated campaigns across digital, events, content, and partners that engage our ICP and drive measurable opportunities.
• Developing and owning our ABM strategy, tailoring programs to verticals and priority accounts.
• Proactively manage and optimise pipeline health by driving progression across funnel stages, in close partnership with Sales.
• Pilot and scale innovative demand generation tactics, leveraging AI, data, experimentation, and emerging channels.
• Driving content marketing strategy and execution, building a strong digital footprint that amplifies brand awareness, thought leadership, and lead generation.
• Aligning closely with sales to ensure demand generation delivers leads that convert, reducing friction and wasted effort.
• Building credibility with senior decision-makers by addressing real pain points and positioning Aptitude as a trusted partner.

You bring structure, creativity, and adaptability by:

• Introducing new ideas, tactics, and tools that strengthen our marketing impact, underpinned by an evidenced test-learn-iterate approach.
• Staying agile in approach, balancing short-term demand with long-term brand credibility.
• Collaborating cross-functionally to ensure marketing initiatives are connected to overall business outcomes.

What We Offer: We’ll offer you a competitive salary and commission, as well as the following benefits:

• ShareSave scheme – ability to purchase company shares on preferential terms
• Income protection and group life insurance
• Pension Scheme
• Company Funded Health Cashplan
• Employee Assistance Programme
• Access to Private Dental Benefits
• Flexible / hybrid working options
• Enhanced Family Friendly Leave for adoption, maternity and paternity
• Bike 2 Work Scheme
• Employee Referral Bonus

Where You Will Be: Whilst this role is based from our London office, we support hybrid working. This role also requires regular travel in-country and/or overseas. To us at Aptitude, hybrid working means that our employees come together for 2-days per week at their local office. It’s an opportunity for our teams to collaborate, solve problems together and to be engaged and involved in the wider community of our business. We ask employees to come into the office every Wednesday and give you the flexibility to choose your other day from either Tuesday or Thursday.

What we're looking for Skills Qualifications and Experience:

• 3-5 years’ experience in demand generation and acquisition marketing with demonstratable results
• Proven track record of managing cross-channel campaigns, with an emphasis on digital (SEO, Social, Paid, Events, Content), that deliver measurable pipeline growth.
• Hands-on expertise with MAPs (e.g., HubSpot, Marketo, Pardot) and CRM (Salesforce).
• Strong analytical skills and comfort with reporting, dashboards, and attribution models.
• Ability to balance attention to detail with big-picture process thinking.
• A collaborative, problem‑solving mindset.

Diversity and Inclusion: If you’re interested in working at Aptitude, but don’t feel you meet every single requirement of the role, we’d still like to hear from you! A diverse workforce is an essential part of our culture, and we’re dedicated to ensuring that our staff can show up as their authentic self – safe in the knowledge that their differences will be embraced and respected by all. We’re strong advocates of supporting applicants from a wide variety of backgrounds which include different ages, genders, ethnicities, physical abilities and sexual orientation, and we work hard to build the confidence of our workforce through inclusivity, equity and ongoing training. So, if you’re excited about this role but your past experience doesn’t align perfectly with every requirement, we’d encourage you to apply anyway. You might be just the candidate we’ve been looking for, whether it’s for this role or another.