Comms & Content Marketing Lead (Fynapse)

About us

At Aptitude, we’re on a mission to change the way the world’s leading enterprises understand and grow their businesses. Our industry-leading finance data platform, Fynapse, helps organizations streamline their operations, unlock trusted insights and accelerate growth. We’re proud to be building a global team of passionate and ambitious people who love solving complex challenges and making an impact. We celebrate diverse perspectives and believe that our differences make us stronger, smarter and more creative.

With our headquarters in London and offices in seven locations worldwide, we’re proud to partner with clients across four continents. Wherever you join us, you’ll be part of a global community shaping the next generation of finance technology.

What you'll do and what we offer

Fynapse is at a defining moment. Backed by Aptitude Software, an established, publicly listed technology business, we’re building Fynapse with the ambition and pace of a start-up, supported by significant investment and the freedom to do things differently. We are scaling rapidly and shaping a new category around Finance Data and Intelligence. This is an opportunity to define how we show up in the market, establish category leadership and build a distinctive voice in an industry ready for change.

Fynapse is built for a new era of finance: real-time, finance-grade data, continuous close and AI-ready decision making. We are challenging how finance teams think about ERP, and how CFOs operate in an AI-driven world. To support this, we are building a modern growth engine. One that brings together brand, demand, ABM and partner ecosystems to drive pipeline across complex enterprise accounts in banking, insurance, payments and high-growth technology.

As our Comms and Content Marketing Lead, you’ll own how we tell the Fynapse story, build our brand and drive demand. You’ll bring our narrative to life, translating complex technology and market challenges into compelling stories, thought leadership and content that builds awareness, challenges conventional thinking and drives demand. You’ll work closely with our CEO and senior leadership team to develop a credible, opinionated voice in the market. You’ll report into the Global Head of Marketing and work alongside specialists across demand generation, product marketing and partnerships to ensure content delivers commercial impact.

We’re looking for someone who can make the complex clear, bring fresh thinking to a traditional market and build a modern content engine that goes beyond conventional B2B marketing. This is a rare opportunity to join at zero-to-one. To shape the narrative, not inherit it. To build the content engine that establishes Fynapse as a category leader.

What Success Looks Like:

• You’ll shape how Fynapse is understood, talked about and recognised in the market. Building a distinctive brand voice and a content engine that turns our expertise, products and customers into stories people want to hear.

You define our story and build our voice by:

• Bringing our value proposition and messaging house to life, creating a compelling Fynapse story.
• Shaping a distinctive brand voice and point of view that challenges how the market thinks about their finance stack.
• Owning our CEO’s thought leadership, producing interviews, podcasts, video and content that builds her profile.
• Leading our social (Brand and CEO), PR and earned media strategy, building the channels where our brand and reputation are made.

You turn great stories into content people want to engage with by:

• Building a video-first storytelling programme, including customer fireside conversations that turn our customers into powerful advocates for Fynapse.
• Finding the stories in our customers, products, use cases and industry, and turning them into compelling content across formats.
• Creating content that makes complex technology clear, demonstrates our value and supports campaigns across the buyer journey.
• Setting the creative and editorial standard, from the first idea through to the finished piece.
• Embracing and experimenting with AI to accelerate content creation and explore new formats, without compromising originality, editorial judgment or quality.

You build the content engine to scale by:

• Owning the content strategy, editorial calendar, production and distribution across channels.
• Building a repeatable way to capture insights from our SMEs, customers and market, turning them into an ongoing stream of content.
• Growing our reach through social, PR, SEO/AEO and modern content distribution.
• Working closely with Demand Generation, Product Marketing and Sales to create content that builds trust, generates demand and contributes to pipeline.

What We Offer:

We’ll offer you a competitive salary plus bonus scheme, as well as the following benefits:

• ShareSave scheme – ability to purchase company shares on preferential terms
• Private healthcare
• Income protection and group life insurance
• Pension Scheme
• Company Funded Health Cashplan
• Employee Assistance Programme
• Access to Private Dental Benefits
• Flexible / hybrid working options
• Enhanced Family Friendly Leave for adoption, maternity and paternity
• Bike 2 Work Scheme
• Employee Referral Bonus

Where You Will Be:

Whilst this role is based from our London office, we support hybrid working. To us at Aptitude, hybrid working means that our employees come together for 2 days per week at their local office. It’s an opportunity for our teams to collaborate, solve problems together and be engaged in the wider community of our business. We ask employees to come into the office every Wednesday and give you the flexibility to choose your other day.

What we're looking for

Skills, Qualifications and Experience:

Must-haves

• A creative, curious storyteller who has built content and communications in a B2B technology business.
• Exceptional writing, editing and editorial judgment, with a strong instinct for what makes a great story.
• A hands-on producer, confident creating video, interviews, podcasts and multi-format content, not just briefing others.
• Experience producing executive thought leadership, including ghostwriting and shaping senior leadership voices.
• Strong understanding of brand storytelling, PR, social and content distribution.
• Experience building content operations, editorial plans and repeatable production processes.
• Confidence to challenge conventional thinking, push back on executive drafts and bring bold ideas to life.

Nice-to-haves

• Journalism, editorial or brand-newsroom background, particularly in enterprise technology or finance.
• Experience marketing to CFOs and senior enterprise decision-makers.
• SEO/AEO and emerging content distribution experience.
• Experience managing PR agencies while retaining strong in-house editorial ownership.

Diversity and Inclusion

If you’re interested in working at Aptitude, but don’t feel you meet every single requirement of the role, we’d still like to hear from you! A diverse workforce is an essential part of our culture, and we’re dedicated to ensuring that our staff can show up as their authentic self – safe in the knowledge that their differences will be embraced and respected by all. We’re strong advocates of supporting applicants from a wide variety of backgrounds which include different ages, genders, ethnicities, physical abilities and sexual orientation, and we work hard to build the confidence of our workforce through inclusivity, equity and ongoing training. So, if you’re excited about this role but your past experience doesn’t align perfectly with every requirement, we’d encourage you to apply anyway. You might be just the candidate we’ve been looking for, whether it’s for this role or another.