At a Glance
- Tasks: Create and refresh engaging web content that ranks well and drives conversions.
- Company: Join Aptean, a global leader in industry-specific software solutions.
- Benefits: Enjoy remote work, 25 days holiday, pension, and life assurance.
- Other info: Be part of a diverse culture that values inclusion and innovation.
- Why this job: Make an impact with your writing while collaborating with a dynamic SEO team.
- Qualifications: Experience in B2B content writing and a solid understanding of SEO principles.
The predicted salary is between 33750 - 41250 £ per year.
Overview
Aptean is seeking a skilled and versatile SEO Content Writer to join our global Digital Marketing team.
In this role, you will write new content and refresh existing content across our English-language portfolio websites, including Logility, Merlin Business Software and SSG Insight.
Working from briefs provided by the SEO Specialist, you will produce clear, accurate content that ranks well and converts.
You will be part of our global SEO team, reporting directly to the SEO Lead, with responsibility for restoring organic growth across our English-language sites through fresh, high-quality content.
This position is ideal for someone who writes well for business audiences and understands how search works.
Key Responsibilities
- Content Creation: Write blogs, landing pages, product and solution pages, and other web content for our English-language sites.
- Content Refresh: Update and improve outdated content so it stays accurate, relevant and competitive in search.
- SEO Writing: Write to briefs from the SEO Specialist, using target keywords naturally and structuring content for search and AI answers.
- Subject Research: Research our products and industries, working with product marketing and subject experts to get the detail right.
- Brand and Style: Write in line with Aptean brand guidelines and each site's tone of voice.
- Conversion Focus: Write clear calls to action and content that moves readers towards enquiry or demo.
- Quality: Proofread and fact-check your work before handover for publishing.
- Collaboration: Work closely with the SEO Specialist, Web Content Specialist and wider marketing team.
About You
- Writing Experience: You have experience writing web content for B2B, software or technical audiences.
- SEO Knowledge: You understand how to write content that ranks, including keywords, structure and search intent.
- Clear Writer: You write plainly and precisely, and can explain complex topics simply.
- Research Skills: You get up to speed quickly on new industries and products.
- Attention to Detail: Your work is accurate, consistent and well-edited.
- Organised: You manage multiple pieces and deadlines across several sites.
- Open to Feedback: You work well from briefs and take editorial feedback in your stride.
- Portfolio: You can share examples of published web content.
What’s in it for you?
- Pension.
- Life assurance.
- Income protection scheme.
- 25 days holiday + bank holidays.
- Remote working model
- About Aptean
At Aptean, our mission is to solve tomorrow's unique challenges today with unrivaled, purpose-built software and superior customer experiences from people who care.
Aptean is a global provider of mission-critical, industry-specific software solutions.
Aptean's purpose-built ERP and supply chain management solutions help address the unique challenges facing process and discrete manufacturers, distributors and other focused organizations.
Aptean's compliance solutions are built for companies serving specific markets such as finance, healthcare, biotech and pharmaceuticals, over 10,000 highly specialized organizations in more than 20 industries and 80 countries rely on Aptean to streamline their everyday operations.
"At Aptean, our global and diverse employee base is our greatest asset.
It is through embracing and understanding our differences that we are able to harness our individual power to maximize the success of our customers, our employees and our company." – TVN Reddy
Aptean pledges to promote a company culture where diversity, equity and inclusion are central.
We are committed to applying this principle as we interact with our customers, build our teams, cultivate our leaders and shape a company in which any employee can succeed, regardless of race, color, sex, national origin, sexuality and gender identity, religion, disability or age.
Celebrating our diverse experiences, opinions and beliefs allows us to embrace what makes us unique and to use this as an asset in bringing innovative solutions to our customer base.
SEO Content Writer employer: Aptean
Aptean is an excellent employer that fosters a collaborative and innovative work culture, where your expertise as a Senior Oracle HCM Techno-Functional Consultant will be valued and nurtured. With a strong focus on employee growth, you will have access to continuous learning opportunities and the chance to work on impactful projects within a global HR Technology team, all while enjoying the benefits of a supportive environment that prioritises work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Content Writer
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Aptean and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Aptean are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Aptean on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Aptean. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace SEO Content Writer
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Aptean. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Aptean:Show us that you’ve done your homework! In your application, briefly mention what you admire about Aptean’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Aptean
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Aptean will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Aptean, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
