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- Tasks: Lead competitive research and insights to shape market position and empower sales teams.
- Company: Join Aptean, a global leader in industry-specific software solutions.
- Benefits: Flexible remote work, career growth opportunities, and comprehensive benefits package.
- Why this job: Make a real impact by driving strategies that enhance win rates and market positioning.
- Qualifications: 4+ years in competitive intelligence or product marketing; strong analytical and communication skills.
- Other info: Dynamic, fast-paced environment with a focus on collaboration and innovation.
The predicted salary is between 36000 - 60000 £ per year.
We’re seeking a Product Marketing Competitive Intelligence Manager to lead competitive research and insights that shape Aptean’s market position and empower our sales teams to win. You’ll analyze competitors, uncover trends, and deliver actionable intelligence that informs go-to-market strategies and sales enablement across our global portfolio.
In this role, you’ll own Competitive Intelligence for key product lines, driving research, analysis, and content creation that positions Aptean against competitors. You’ll collaborate with Product, Marketing, Sales, and Strategy teams to embed insights into core business functions, craft compelling narratives for competitive scenarios, and deliver enablement tools that improve win rates.
Key Responsibilities- Develop and execute strategies for gathering and analyzing competitor and market intelligence.
- Monitor analytics and ERP competitors’ business and product strategies; synthesize findings into clear, actionable insights.
- Identify emerging trends, strengths, and weaknesses across competitor offerings and GTM motions.
- Translate complex technical and market signals into concise, sales-ready messaging.
- Create high-impact competitive tools such as battlecards, field guides, FAQs, and executive presentations.
- Embed competitive insights into sales plays and enablement programs to directly support deal closures.
- Craft compelling narratives that help sales teams position Aptean effectively against competitors.
- Partner with Product Management, Marketing, Sales, Strategy, and Customer Success teams to integrate competitive intelligence into business decisions.
- Present findings and recommendations to senior leadership; influence strategic roadmaps and GTM tactics.
- Deliver timely, high-quality CI projects that drive measurable improvements in win rates.
- Maintain accuracy, validity, and reliability of all data sources and outputs.
- Continuously refine processes for monitoring competitive signals and informing sales strategies.
- Strategic thinker with strong analytical rigor and a passion for uncovering insights that drive business outcomes.
- Exceptional communicator who can turn complex data into clear, persuasive content for diverse audiences.
- Comfortable working cross-functionally and influencing at all levels, including executive leadership.
- Curious, proactive, and results-oriented with the ability to manage multiple priorities in a fast-paced environment.
- Bachelor’s degree in Marketing, Business, or related field.
- 4+ years of experience in competitive intelligence, product marketing, management consulting, or related roles within enterprise software or SaaS.
- Experience in ERP, supply chain, or analytics markets preferred.
- Deep understanding of competitive analysis frameworks and GTM strategies.
- Strong writing and presentation skills; adept at creating sales-facing enablement materials.
- Proven ability to synthesize market signals into actionable insights.
- Familiarity with major competitors and industry trends.
- The opportunity to grow your career in a fast-paced, flexible and casual environment.
- Pension scheme.
- Life assurance.
- Private medical care.
- Income protection scheme.
- UK remote working model.
At Aptean, our mission is to solve tomorrow’s unique challenges today with unrivaled, purpose-built software and superior customer experiences from people who care. Aptean is a global provider of mission-critical, industry-specific software solutions.
Product Marketing Competitive Intelligence Manager employer: Aptean
Contact Detail:
Aptean Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Competitive Intelligence Manager
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. Show us you know your stuff and can bring valuable insights to the table!
✨Tip Number 3
Practice your storytelling skills. We want to hear how your experiences relate to the role, especially when it comes to competitive intelligence and market strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are keen to join us directly.
We think you need these skills to ace Product Marketing Competitive Intelligence Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Competitive Intelligence Manager role. Highlight your experience in competitive intelligence and how it aligns with our mission at Aptean. We want to see how you can contribute to our team!
Showcase Your Analytical Skills: Since this role is all about analysing competitors and market trends, don’t shy away from showcasing your analytical prowess. Include specific examples of how you've turned complex data into actionable insights in your previous roles. We love a good story backed by data!
Communicate Clearly: Your ability to communicate complex ideas simply is key for this position. Use clear and concise language in your application to demonstrate your writing skills. Remember, we’re looking for someone who can craft compelling narratives, so let that shine through!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, it shows us you’re genuinely interested in joining our team at Aptean!
How to prepare for a job interview at Aptean
✨Know Your Competitors
Before the interview, dive deep into Aptean's competitors. Understand their strengths and weaknesses, and be ready to discuss how you would position Aptean against them. This shows that you're not just familiar with the market but also proactive in your approach.
✨Craft Your Narrative
Prepare to articulate how you can translate complex data into compelling narratives. Think of examples where you've successfully created sales-facing materials or competitive tools. This will demonstrate your ability to communicate effectively with diverse audiences.
✨Showcase Your Analytical Skills
Be ready to discuss specific frameworks or methodologies you've used for competitive analysis. Highlight any tools or processes you've implemented to gather insights and how they led to measurable improvements in win rates.
✨Collaborative Mindset
Since this role involves working cross-functionally, prepare examples of how you've collaborated with different teams in the past. Emphasise your ability to influence decisions at all levels, especially with senior leadership, to show that you're a team player who can drive results.