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For Companies At a Glance
- Tasks: Lead global marketing strategies for TMS SaaS, driving commercial success in logistics and supply chain.
- Company: Aptean transforms transportation and logistics with innovative TMS SaaS solutions for global businesses.
- Benefits: Enjoy flexible hours, health care, sports card, life insurance, and fun office surprises.
- Why this job: Shape industry reputation, collaborate on product development, and influence global market trends.
- Qualifications: Experience in SaaS TMS, strong analytical skills, and a global vision are preferred.
- Other info: Join a diverse team committed to innovation and employee growth.
The predicted salary is between 43200 - 72000 £ per year.
Overview
Director, Product Marketing – Transportation Management Systems (TMS) SaaS
We\’re seeking a seasoned professional to join us as the Director of Product Marketing in the dynamic world of Transportation Management Systems (TMS) SaaS. This individual contributor role is your chance to shape global market strategies in the logistics, supply chain, and transportation industries. You will have the opportunity to develop and execute comprehensive go-to-market strategies for TMS solutions worldwide and drive commercial success in this space.
Key Responsibilities
- Dive deep into the TMS SaaS landscape, defining Total Addressable Markets (TAMs) and providing strategic insights.
- Be the industry authority, enhancing our company\’s reputation as a leader in Transportation Management Systems solutions.
- Craft compelling Value Propositions, understand buyer and influencer personas, and map their journey while developing a finely tuned messaging architecture.
- Collaborate with product teams to align marketing strategies with product development roadmaps.
- Identify market trends, competitor activities, and customer needs to inform product positioning and differentiation.
Requirements
- Industry Insight: Preferred experience in SaaS Transportation Management Systems, logistics, or supply chain solutions.
- Analytical Acumen: Ability to dissect complex market landscapes and define TAMs effectively.
- Global Vision: Experience navigating and influencing markets on a global scale.
- Thought Leadership: Be recognized as an industry authority, contributing to the company\’s reputation in TMS solutions.
- Strategic Positioning: Develop strong Value Propositions, understand buyer and influencer personas, and craft messaging that resonates across various regions and industries.
What\’s in it for you?
- Contract of employment
- Medical Health-Care package
- Multisport Card
- Group Life Insurance
- Referral bonus program
- Flexible working schedule with a start between 8:00-10:00
- Surprises in the office (ice cream, cold beverages, chocolates, etc.)
- Many initiatives and bonding events (sports, board games, wine tastings, CSR activities, etc.)
About Aptean
Aptean is transforming the way global businesses manage their transportation, logistics, and supply chain operations. Our TMS SaaS solutions bring innovative technology to logistics providers, shippers, and supply chain professionals, delivering targeted solutions that drive efficiency and results. With over 3,700 employees, 60+ products, and a worldwide customer base, now is the perfect time to advance your career at Aptean.
At Aptean, we are committed to fostering a diverse, equitable, and inclusive company culture. We believe that embracing different perspectives and backgrounds fuels innovation and success. We are dedicated to creating an environment where every employee, regardless of race, gender, age, religion, disability, or nationality, can thrive and contribute to our mission.
\”At Aptean, our diverse and global team is our greatest asset. By harnessing our differences, we maximize our success and that of our customers.\” – TVN Reddy
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Director, Product Marketing employer: Aptean
Contact Detail:
Aptean Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Product Marketing
✨Tip Number 1
Familiarise yourself with the latest trends in Transportation Management Systems (TMS) and SaaS solutions. This will not only help you understand the market landscape but also enable you to speak confidently about industry developments during interviews.
✨Tip Number 2
Network with professionals in the logistics and supply chain sectors. Attend industry events, webinars, or online forums to connect with potential colleagues and gain insights that could set you apart as a knowledgeable candidate.
✨Tip Number 3
Prepare to discuss your experience with developing go-to-market strategies. Be ready to share specific examples of how you've successfully positioned products in competitive markets, as this will demonstrate your strategic thinking and analytical skills.
✨Tip Number 4
Showcase your thought leadership by sharing relevant content on platforms like LinkedIn. Write articles or posts about TMS trends or challenges, which can help establish your authority in the field and catch the attention of hiring managers.
We think you need these skills to ace Director, Product Marketing
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Director, Product Marketing position. Tailor your application to highlight relevant experience in SaaS, logistics, and supply chain solutions.
Craft a Compelling CV: Your CV should clearly showcase your analytical skills, industry insights, and any previous experience in product marketing or TMS solutions. Use quantifiable achievements to demonstrate your impact in previous roles.
Write a Strong Cover Letter: In your cover letter, express your passion for the transportation management systems sector. Highlight your strategic vision and how your expertise aligns with Aptean's goals. Be sure to mention your understanding of market trends and customer needs.
Showcase Thought Leadership: If you have published articles, given talks, or contributed to industry discussions, include these in your application. Demonstrating thought leadership will reinforce your authority in the TMS space and show your commitment to the industry.
How to prepare for a job interview at Aptean
✨Showcase Your Industry Knowledge
Make sure to demonstrate your understanding of the Transportation Management Systems (TMS) landscape. Discuss current trends, key players, and how your experience aligns with the company's goals in this sector.
✨Prepare Compelling Value Propositions
Be ready to articulate strong value propositions for TMS solutions. Think about how you would position these products in the market and tailor your messaging to resonate with different buyer personas.
✨Highlight Analytical Skills
Since the role requires dissecting complex market landscapes, prepare examples that showcase your analytical acumen. Discuss how you've defined Total Addressable Markets (TAMs) in previous roles and the impact it had on strategy.
✨Demonstrate Global Vision
Share experiences where you've navigated global markets or influenced strategies on an international scale. This will show your ability to think beyond local contexts and contribute to the company's global objectives.
