We are a world leading tourism company, passionate about helping travellers explore cultures, experience places, and connect with others, to live an enriched life. With almost 100 years of experience and with team members across the globe, we know travel and pride ourselves on delivering 5-star customer service and experiences of a lifetime. ABOUT THE ROLE The National Retail Manager is responsible for driving retail sales growth across the UK through the leadership of the Business Development Manager (BDM) team, ownership of key strategic retail
partnerships, and the development of commercial initiatives that increase market share and revenue.
This is a highly visible leadership role requiring a commercially driven individual with strong trade relationships, proven people leadership skills, and a passion for winning new business. The
successful candidate will act as the key link between the sales team, retail partners, consortia, homeworker networks and senior management, ensuring the company remains a preferred partner within the UK travel trade. This is a predominately on road position with extensive UK and Irish travel and an expectation to visit our London office on a fortnightly basis to meet with senior leadership. Responsibilities
partnerships, and the development of commercial initiatives that increase market share and revenue.
This is a highly visible leadership role requiring a commercially driven individual with strong trade relationships, proven people leadership skills, and a passion for winning new business. The
successful candidate will act as the key link between the sales team, retail partners, consortia, homeworker networks and senior management, ensuring the company remains a preferred partner within the UK travel trade. This is a predominately on road position with extensive UK and Irish travel and an expectation to visit our London office on a fortnightly basis to meet with senior leadership. Responsibilities
- Lead and develop the UK sales team by coaching Sales Managers, driving accountability, and ensuring delivery of sales targets through performance management and field coaching.
- Build a high-performance sales culture focused on growth, effective territory management, and consistent execution across the BDM network.
- Own and grow strategic retail partnerships with key groups, consortia, and head offices, including joint business planning and senior stakeholder engagement.
- Drive channel growth by managing homeworker and consortium relationships, identifying new partnership opportunities, and increasing engagement and sales.
- Deliver retail sales growth initiatives in collaboration with Marketing and Commercial teams, ensuring alignment with overall business objectives.
- Manage key partner programmes including VIP partnerships, incentives, and engagement strategies to strengthen loyalty, advocacy, and revenue.
- Oversee events and educational programmes such as FAM trips, roadshows, and trade events, ensuring strong commercial outcomes and ROI.
- Support group sales development by collaborating internally and enabling retail partners to identify and convert group business opportunities.
- Provide insight and performance analysis through market intelligence, competitor tracking, and regular reporting with actionable recommendations to senior leadership.
- Experienced senior sales leader (BDM, National Account Manager or Head of Retail Sales level) within the travel industry.
- Well-connected across the UK travel trade, with strong credibility and an established professional network.
- Proven track record of driving sales growth through successful retail and partnership strategies.
- Experienced in leading, coaching and developing high-performing sales teams.
- Commercially astute negotiator with a strong understanding of market dynamics and opportunity identification.
- Skilled in managing key accounts, including major consortia and head office relationships.
- Confident communicator and presenter, able to influence stakeholders at all levels using data-driven insights.
- Results-driven, proactive and resilient, with a growth mindset and a hands-on, relationship-led approach to winning new business.
- Monthly car allowance
- Competitive bonus scheme
- 25 days of annual leave, plus bank holidays
- Experience our premium products with familiarisation trips
- Wellbeing program and learning & development opportunities
- Opportunity to Work From Anywhere for up to 10 days per year
- Highly engaged team and great company culture
Genuine Service - We genuinely care about the experience we create for our guests, trade partners and internal stakeholders
Better Together - We are better when we connect and collaborate, valuing all opinions
For Tomorrow - We pursue opportunities to grow, embracing change and learning from our mistakes. We choose the long-term view over short-term benefits
Celebrate the Moments - We like to have fun at work and share a positive attitude. We celebrate our successes, no matter how big or small. A win for one of us is a win for all
ABOUT YOU
Our values are at the heart of our organisation and the foundation of our culture. They are our compass, guiding our decisions and actions.
