Direct Marketing Executive in London

We are the leader in creating new ways to experience every corner of the globe with an ever-growing range of cruising and touring styles. Join us and help create unforgettable experiences for our customers while being supported to develop and grow your career. With a flex work culture and great benefits, APT Travel Group will tick all your boxes.

ABOUT THE ROLE

We are looking for a proactive and organised marketing executive to support, create and implement our direct marketing activity. The Direct Marketing Executive will act as a central link between Specialist Sales Manager, internal teams and external partners to deliver cohesive, effective marketing activity for our direct consumers. This role has a hybrid working arrangement with 2 days per week in our London office and 3 days working remotely from home.

Key Responsibilities:

• Brief, execute and evaluate all B2C marketing campaign activity aligned to the annual marketing plan within agreed timeframes and budget - including printed brochure, press implementation and events.
• Co-ordinate and project manage consumer events and shows, including campaign materials, flyers and promotional assets.
• Experience in writing engaging copy to support offline activity - e.g.: press adverts, promotion activity.
• Work closely with the Marketing Manager and wider Marketing Team to ensure all campaigns and activity are delivered in a joined up and cohesive manner.
• Analyse results and evaluate performance. Use results to make recommendations to enhance future campaigns and activity.
• Work with the internal studio design team and agency partners to produce on-brand collateral as required.
• Timely and accurate briefing, proofing and feedback on all marketing including some partner activity.
• Technical proof for all activity featuring pricing or promotions - checking lead ins, departures, T&C’s etc.
• Ensure all communications are accurate, on brand, and consistent with marketing positioning and key messaging.
• Act in advisory role to partners and other departments on brand, look and feel and tone of voice.
• Proactively uphold the APT Travel Group reputation and brand.
• Strong interpersonal skills and ability to foster harmonious working relationships with key partners and trade stakeholders.
• Maintain effective communication with internal stakeholders, Head Office, suppliers and agencies.
• Work with Customer Service Centre team to ensure campaign activity supports sales conversion.

ABOUT YOU

To be successful in this role you will have:

• At least 1 year of traditional marketing experience (Travel industry desired) preferably in project management of events.
• Proven track record delivering campaigns on time and to budget across multiple channels.
• Strong written English, great attention to detail and a creative eye.
• Confident communicator, quick learner and highly organised.
• Able to work well under pressure and manage multiple tasks in a fast-paced team.
• Ability to prioritise effectively and manage multiple projects with competing deadlines simultaneously.
• Experience briefing and working with creative department or agencies.
• Strong attention to detail to ensure all information is represented accurately and in clear, concise manner relevant to the intended audience.
• Accountable, will own the responsibility to make things happen on time and to budget.
• Analytical, with the ability to draw meaning from reports and data.
• Understanding of how marketing is linked to business performance (long/short term).
• Team player, able to work collaboratively across department and with stakeholders to arrive at an optimal business outcome.

WHAT WE OFFER

Flexible workplace culture with hybrid working model. 4 weeks of annual leave plus.