Direct Marketing Executive

We are the leader in creating new ways to experience every corner of the globe with an ever-growing range of cruising and touring styles. Join us and help create unforgettable experiences for our customers while being supported to develop and grow your career. With a flex work culture and great benefits, APT Travel Group will tick all your boxes.

ABOUT THE ROLE

We are looking for a proactive and organised marketing executive to support, create and implement our direct marketing activity. The Direct Marketing Executive will act as a central link between Specialist Sales Manager, internal teams and external partners to deliver cohesive, effective marketing activity for our direct consumers. This role has a hybrid working arrangement with 2 days per week in our London office and 3 days working remotely from home.

Key Responsibilities:

• Brief, execute and evaluate all B2C marketing campaign activity aligned to the annual marketing plan within agreed timeframes and budget - including printed brochure, press implementation and events.
• Co-ordinate and project manage consumer events and shows, including campaign materials, flyers and promotional assets.
• Experience in writing engaging copy to support offline activity - e.g.: press adverts, promotion activity.
• Work closely with the Marketing Manager and wider Marketing Team to ensure all campaigns and activity are delivered in a joined up and cohesive manner.
• Analyse results and evaluate performance. Use results to make recommendations to enhance future campaigns and activity.
• Work with the internal studio design team and agency partners to produce on-brand collateral as required.
• Timely and accurate briefing, proofing and feedback on all marketing including some partner activity.
• Technical proof for all activity featuring pricing or promotions - checking lead ins, departures, T&C’s etc.

Brand Custodianship

• Ensure all communications are accurate, on brand, and consistent with marketing positioning and key messaging.
• Work closely with all internal and external partners to ensure brand guidelines are interpreted accurately, consistently and adhered to.
• Act in advisory role to partners and other departments on brand, look and feel and tone of voice.
• Proactively uphold the APT Travel Group reputation and brand.

Relationship and Stakeholder Management

• Strong interpersonal skills and ability to foster harmonious working relationships with key partners and trade stakeholders.
• Work with Marketing Team to ensure all relevant stakeholders are briefed on marketing activity on regular basis.
• Maintain effective communication with internal stakeholders, Head Office, suppliers and agencies.
• Work with Customer Service Centre team to ensure campaign activity supports sales conversion.

ABOUT YOU

To be successful in this role you will have:

• At least 1 year of traditional marketing experience (Travel industry desired) preferably in project management of events.
• Proven track record delivering campaigns on time and to budget across multiple channels.
• Strong written English, great attention to detail and a creative eye.
• Confident communicator, quick learner and highly organised.
• Able to work well under pressure and manage multiple tasks in a fast-paced team.
• Ability to prioritise effectively and manage multiple projects with competing deadlines simultaneously.
• Experience briefing and working with creative department or agencies.
• Strong attention to detail to ensure all information is represented accurately and in clear, concise manner relevant to the intended audience.
• Accountable, will own the responsibility to make things happen on time and to budget.
• Analytical, with the ability to draw meaning from reports and data.
• Understanding of how marketing is linked to business performance (long/short term).
• Team player, able to work collaboratively across department and with stakeholders to arrive at an optimal business outcome.

WHAT WE OFFER

• Flexible workplace culture with hybrid working model.
• 4 weeks of annual leave plus bank holidays and a bonus week.
• Learning Allowance, access funds to use towards your learning and development.
• Experience our premium products through familiarisation trips.
• Opportunity to Work From Anywhere for up to 20 days per year.
• Opportunities for giving back through our One Tomorrow Foundation and volunteer leave.
• Employee Assistance Program.
• Family and Friends travel discounts.
• Highly engaged team and great company culture.

OUR VALUES

Our values are at the heart of our organisation and the foundation of our culture. They are our compass, guiding our decisions and actions.

• Genuine service – We genuinely care about the experience we create for our guests, trade partners and internal stakeholders.
• Better together – We are better when we connect and collaborate, valuing all opinions.
• For tomorrow – We pursue opportunities to grow, embracing change and learning from our mistakes. We choose the long-term view over short-term benefits.
• Celebrate the moments – We like to have fun at work and share a positive attitude. We celebrate our successes, no matter how big or small. A win for one of us is a win for all.

HOW TO APPLY

If this sounds like the role for you, please click APPLY now and send through your resume and a cover letter outlining your relevant experience. APT Travel Group is proud to be an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all team members. We welcome applicants from all backgrounds and experiences and believe that a variety of perspectives makes our team stronger.