At a Glance
- Tasks: Own and execute SEO strategies for multiple brands, focusing on organic growth and performance metrics.
- Company: APT Group Holdings is a dynamic UK company with five innovative brands in tax, development, and renovations.
- Benefits: Enjoy a competitive salary, performance bonuses, and opportunities for career progression.
- Other info: This role is in-office in Battersea, London, perfect for those who thrive in a collaborative environment.
- Why this job: Join a creative team, lead SEO initiatives, and make a real impact on brand visibility and growth.
- Qualifications: 5+ years of SEO experience, proficiency with tools like GSC and Ahrefs, and strong communication skills.
The predicted salary is between 28000 - 36000 £ per year.
APT Group Holdings consists of five dynamic brands in the UK: APT Tax Accountants, APT Developments, APT Renovations, and more. As we scale our brands and digital footprint, we're looking for an SEO Specialist to lead the charge on organic growth. Reporting to the Head of Marketing, you'll be the go-to expert for all things SEO, owning performance across multiple brands and touchpoints.
We’re seeking a results-driven SEO Specialist to take full ownership of SEO strategy and delivery. This is a hands-on role covering technical SEO, content optimisation, link building, and AI search discoverability. You’ll be working closely with our paid performance specialist and content writer to ensure holistic, high-impact digital campaigns.
Key Responsibilities- SEO Strategy & Execution
- Develop and execute a full-funnel SEO strategy across multiple brands, from awareness through to conversion.
- Define and maintain a roadmap for keyword targeting, technical improvements, and organic growth.
- Track performance metrics like traffic, rankings, leads and conversion, and continuously iterate for improvement.
- Content SEO & Optimisation
- Create and manage a content plan that balances search intent with brand messaging.
- Collaborate with writers to ensure content is optimised for search engines and users.
- Build topical authority via internal linking, structured formats, and strategic content clustering.
- Technical SEO
- Conduct regular audits to identify crawlability, indexing, and performance issues.
- Optimise for Core Web Vitals, mobile UX, structured data, schema markup, and site architecture.
- Own and maintain technical elements including sitemaps, robots.txt, canonical tags, and redirects.
- LLM & AI Search Visibility
- Optimise site and content for visibility in AI-powered search tools such as ChatGPT, Gemini, Claude, and Perplexity.
- Stay ahead of evolving AI-driven search behaviours and adapt strategies accordingly.
- YouTube SEO (Search-Focused)
- Develop and implement YouTube strategies aligned with search intent and brand visibility.
- Optimise video titles, descriptions, transcripts, and metadata for maximum discoverability.
- Backlink Strategy & Off-Page SEO
- Lead backlink campaigns, including directory submissions, outreach, and content partnerships.
- Monitor link quality and domain authority, and remove toxic backlinks as needed.
- Utilise tools like Ahrefs, SEMrush, and GSC to refine off-page SEO efforts.
- Collaboration & Reporting
- Work closely with our PPC & Paid Social Specialist to align paid and organic strategies.
- Present monthly performance updates using clear dashboards and slide decks.
- Contribute SEO insights to broader marketing campaigns, emails, landing pages, and brand strategy.
- Must-Have:
- 5+ years of hands-on SEO experience (agency or in-house)
- Deep understanding of Google Search, ranking algorithms, and AI search evolution
- Proficient with SEO tools such as GSC, Ahrefs, SEMrush, Screaming Frog, etc.
- Demonstrable success in delivering traffic and ranking growth
- Strong communication and collaboration skills
- Bonus:
- Experience with YouTube or video SEO
- Familiarity with WordPress or other CMS platforms
- Knowledge of AI and LLM indexing (e.g. ChatGPT, Perplexity)
You're a digital native who doesn't just follow SEO trends, you anticipate them. You’re curious, resourceful, and data-driven. You live online, stay across industry updates, and love experimenting with strategies that help brands grow faster, more efficiently, and with long-term SEO success.
Why Join Us- Lead SEO across the diverse UK brands
- Full ownership and creative input in how we scale organic growth
- Work alongside a high-performing marketing team with clear vision and support
- Competitive base salary + performance bonus
- Long-term opportunity for progression as we expand
SEO Specialist in City of London employer: APT Group Holdings
APT Group Holdings is an exceptional employer for an SEO Specialist, offering a vibrant work culture in Battersea, London, where creativity and innovation thrive. With a competitive salary and performance bonuses, employees enjoy the opportunity to lead SEO strategies across multiple dynamic brands while collaborating with a high-performing marketing team. The company prioritises employee growth, providing long-term progression opportunities as it scales its digital presence.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Specialist in City of London
✨Tip Number 1
Familiarise yourself with the specific brands under APT Group Holdings. Understanding their unique offerings and target audiences will help you tailor your approach during interviews, showcasing how your SEO strategies can directly benefit each brand.
✨Tip Number 2
Stay updated on the latest trends in SEO, especially regarding AI search tools and algorithms. Being able to discuss recent developments and how they impact SEO strategies will demonstrate your expertise and passion for the field.
✨Tip Number 3
Prepare to discuss your previous successes in driving traffic and improving rankings. Use specific metrics and examples to illustrate your impact, as this will resonate well with the hiring team looking for demonstrable results.
✨Tip Number 4
Network with current or former employees of APT Group Holdings on platforms like LinkedIn. Gaining insights into the company culture and expectations can give you an edge in your application and interview process.
We think you need these skills to ace SEO Specialist in City of London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights your relevant SEO experience, particularly focusing on your hands-on skills with tools like GSC, Ahrefs, and SEMrush. Emphasise any successful projects that demonstrate your ability to drive traffic and improve rankings.
Craft a Compelling Cover Letter:In your cover letter, express your passion for SEO and how you stay ahead of trends. Mention specific strategies you've implemented in the past and how they align with the responsibilities outlined in the job description.
Showcase Your Results:Include quantifiable achievements in your application. For example, mention percentage increases in traffic or rankings you've achieved in previous roles. This will help illustrate your impact and effectiveness as an SEO Specialist.
Research APT Group Holdings:Familiarise yourself with APT Group Holdings and their brands. Understanding their market position and digital presence will allow you to tailor your application and demonstrate how you can contribute to their SEO strategy.
How to prepare for a job interview at APT Group Holdings
✨Showcase Your SEO Expertise
Be prepared to discuss your hands-on experience with SEO strategies. Highlight specific projects where you've successfully improved traffic and rankings, and be ready to explain the tools you used, like Ahrefs or SEMrush.
✨Demonstrate Your Analytical Skills
Since the role involves tracking performance metrics, come equipped with examples of how you've used data to inform your SEO decisions. Discuss how you've iterated on strategies based on performance insights.
✨Prepare for Technical Questions
Expect questions about technical SEO aspects such as site architecture, Core Web Vitals, and structured data. Brush up on these topics and be ready to explain how you've tackled technical challenges in the past.
✨Align with Their Vision
Research APT Group Holdings and their brands. Understand their market position and think about how your SEO strategies can align with their goals for organic growth. This shows your genuine interest in the company and its success.
